The story of the post-80s girl who quit her job to open an online shop selling Han clothing

Born in 1984, Wang Zhifeng is a girl who loves beauty and is good at dressing herself. In December 2007, she quit her job and opened an online shop. Within a year and a half, she earned nearly 200,000 yuan, with her monthly income stable at around 15,000 yuan.

Zhi-Feng wang summarizes the experience of the online shop as: 6 "definitely" cannot little, must get typing practice to the fastest speed, must choose your favorite project, be sure to find a sufficient and stable supply of goods, be sure to pick the customers like goods, must make every guest as a friend, be sure to devote effort to adhere to.

A book inspired the idea of opening an online store

After graduating from Shenyang Normal University in 2007, Wang Zhifeng was hired as a secretary in a joint venture company in Anshan, earning more than 2,000 yuan a month. After a few months on the job, she began to think she wasn't cut out for it. At that time, the trend of Zhu Deyong's "astringent girl" was surging in the hearts of many young people, and the new term "patting girl" became a hot topic of discussion among many netizens. The term refers specifically to young women who grew up with QQ and later set up shop on Paipai. Most of these women are "post-80s", they have received higher education, are young, fashionable, pursuing of free life, dare to venture to dare to work, are active in Pai Pai online, devoted to running their shops, for their career unremitting efforts. At this time Wang Zhifeng, is also obsessed with this, if they open a small shop will how?

I decided to quit my job and open an online store

Wang Zhifeng thought that she was very good at dressing girls. If she opened a shop by herself, on the one hand, she could give full play to what she is good at. On the other hand, opening a shop online is not as risky as a physical shop, and the investment is not big, so she should be able to try it. Nowadays, more and more people are shopping on the Internet, and their vision is good, I believe that the prospect of this industry must be good.

After thinking for nearly half a month, Wang made up her mind. "I want to quit my job and open my online store. If the product is too popular, it will certainly not attract more consumers. The prices have to be acceptable and the styles have to be unique to meet the modern personality who likes to be different."

After some market research, Wang Zhifeng finally locked the target in the "Han clothing". The goal was determined, and in December 2007, Wang Zhifeng began her dream of Taobao entrepreneurship. She WANTS TO GO TO Beijing, GUANGZHOU, AND OTHER PLACES TO STOCK ONCE A MONTH, AFTER OPENING A SHOP A MONTH, SHE AND Korea SOME BRAND CONTACT DO AGENT, SPECIALIZED BUSINESS Korea IMPORTS CLOTHING, SHOES, AND hats, COSMETICS.

Look for reasons for the lack of business

At that time, Wang had only 5,000 yuan, which she had saved from several months of work, which was not enough for her to buy more goods. Finally, her parents gave her financial support. But rather than accept the money for nothing, Wang "reached an agreement" with her parents to try to pay them back within a year. With the start-up capital and the help of friends, Wang went to a Korean clothing wholesale store in Beijing and bought 30,000 yuan worth of clothes. When she returned, she took photos of the clothes and uploaded them to her online store.

When the store first opened, business was very cold, sometimes for a few days in a row no one came, and after half a month, only a few hundred yuan. However, she was not discouraged but gradually realized that the bridge between opening an online shop and buyers is the text. Wang Zhifeng checked a lot of reviews on sellers, many of the "reviews" are because the sellers reply too slowly, feeling cold and unable to understand, and so on, which affected the business. Secondly, through her experience in shopping on Taobao, the effect of uploaded pictures of products also influenced her interest in buying. Therefore, she began to comprehensively learn various knowledge, such as practicing typing speed and learning the basic skills of photography.

Improve service to win buyers

Through the accumulation of more than a month again, Wang Zhifeng managed to have a further understanding of the net shop finally, the small shop also begins to go on the right track slowly. At this point, she found that consumers were most concerned about two things after purchasing a product: whether it was delivered quickly and whether the quality and appearance of the product matched what they had seen and felt online.

Feel out the psychology of the consumer, she begins to have targeted ground to improve her net shop. For example, by timing products and making smart use of recommendation slots, some products will appear on pages 1, 2, or 3 of search results most of the time. In addition, you should closely check the pricing of competitors to make the prices of your online products more competitive. For images, especially those that appear in search results, try to pick the most eye-catching ones. She always tells buyers the truth about the texture, color, and feel of the goods. If there is a difference between the picture and the object, it will be truthfully told, absolutely no cover-up, rather than bear their losses will not let the buyer feel dissatisfied.

In one of Wang's most memorable transactions, in early 2008, "a girl from Zhejiang province bought a pair of Korean-made cloth shoes that were 120 yuan, but they were a little too big when she received them, but the girl didn't ask for a replacement. After I saw her message, I contacted the girl and offered to change a pair of suitable shoes for her. I would pay for the freight. I lost 5 yuan for the transaction. But I've had a loyal customer since then. The girl also introduced a lot of friends to my shop, and they would buy a few pieces of the new product every time."

For more than a year, Wang Zhifeng has traded buyers, who are very satisfied with her online shop, the transaction reviews are positive, and the positive rate reached 100 percent. Such a high satisfaction rate is inseparable from Wang Zhifeng's efforts. Now, she is busy until midnight almost every day. She gets up at 7 am to take orders, pack, ship goods, stock goods, and deal with customer service problems, and almost all of her time is spent on the online store. About four months after opening, the monthly income of the shop reached 8000-10000 yuan.

Net shop manages a year and a half income of nearly 200 thousand yuan

"Groped after some time and learning, my shop has several fixed customers, and buyers from all over the world, meanwhile, has become friends, chat, why don't they ask me to store goods expanded again, now a lot of clothes can be through the way of purchasing management, save the cost of goods." After listening to the buyer's advice, she began to consult experienced sellers specializing in Korean clothing purchasing online. After a few days of communication, she took a look at the products of two Korean websites. In addition to the authentic Korean imports, there are also exclusive Korean local brands, that provide product photos for the buyers, eliminating the link of loading, thus saving time.

After the rearrangement and decoration of the entire web page, in May 2008, the brand new Korean import shop appeared in front of the buyers. Many products, reasonable prices, high reputation, makes Wang Zhifeng's online shop click rate climb. "At the beginning of my business, I didn't think that my online store could have the current achievements, which is inseparable from the reasonable suggestions of buyers and my hard work." Now, Wang's online store earns about 15,000 yuan a month, which is a standout among Anshan's online stores.

Wang Zhifeng has been very fond of a word: "do business to be a person first". As long as we do our best to do a good job in every detail, warm and thoughtful to every customer as a friend of the same treatment, more for their sake, the guests will treat you as a friend, there is a need for your products will also give priority to you.