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behind the scenes

modeling for target stores

By EMandKids | AmazingAbigailGracePublished about a year ago 3 min read

Seeing the ads up in stores IS increible. I still cry every single time a new one goes up. Not only is that my girl up there, that is REPRESENTATION for every little boy and girl just like her. And to get to be a part of that.. Amazing is an understatement.

But what you don't see is the magic that happens behind the scenes..

The process of shooting these ads.. seeing Abby just have the time of her life on set.. that's why we do this

From the momet we arrive at the studio, Ab is so excited to be there. From the moment I tell her she booked a job, she is estatic! There's something so exciting to her. She loves to spend time with her friends on set. She loves to get all dressed up, to get her makeup done, and her hair. She thrives infront of that lense and it is the most beautiful thing to witness.

There's so many things that we can't show until the ads go out. We have to hide the outfits, shoes, nail color, products. Sometimes we have to wait 6 whole MONTHS just to see the photos that were taken that day. I wish we could film it all. It is so much more than just showing up and taking a few pictures. It's an entire expierence for her that we are so grateful to have.

Something that you don't see is all of the waiting on set. A lot of time is spent being patient, or for Abby, eating snacks and playing games with her friends. Ab's favorite things to bring to set are always books and puzzles.

The crew on set may be the kindest people we've met. They always welcome Abby with the sweetest greetings! Sometimes we even get to work with the same crew on different sets/brands/projects! It's so fun to see familiar faces who know Abby so well.

We spend a couple hours on set each day. Sometimes we shoot in multiple outfits, sometimes were there for just one shot! This day spefically, we were just shooting for that BIG sign for the back of the store.

What surprised Matthew the most about being on set was the VILLAGE it takes to get that ads. What looks like a cute, candid, natural photo in stores is actually a monumental process the day of shooting! From the directors, the photographer, to the lighting crew, to the stylist, to the hair and makeup, to the child wranglers. It's such a team effort that comes together to make this happen. It is so cool to watch!

As soon as the ad comes out, we RUN to the store. Something you might not know is that we don't even know when the ads will be out! We have a rough estimate of when they plan to switch seasons and signage but we have yet to see an ad go up at that time! It's almost a fun game of visiting the stores and searching all of the categories online to see if there's a new one up!

Abby actually gets a little shy when she sees herself in stores for the first time. She says she's nervous because "everyone is going to look at me!" but each and every time she sees herself, I just watch her beam with pride. She's THAT girl. She's the girl that so many who do see her ad will be able to see themselves in. She has no idea the impact that she is having yet, but one day she will. And I couldn't be more proud.


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About the Creator

EMandKids | AmazingAbigailGrace

content creator + proudest mom to 3 sweet little humans, including THE Amazing Abigail Grace

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Comments (8)

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  • Beth Wolfeabout a year ago

    Amazing! She’s so stinkin pretty - inside and out!

  • Bianca about a year ago

    I’m so happy to see her experience modeling at target has been a happy one! Inclusivity and representation is so important, thank you both for all the hard work you do! - @biancacheca on insta 💛

  • Consuelo Galindoabout a year ago

    I’ve spotted Abby many times! She irradiates so much joy

  • Jessica Dabout a year ago

    I've been following Abby's account on Instagram for a long time now, but I never knew how much she truly enjoyed modeling until I read this🥺 she's so beautiful, I hope this continues to boost her confidence and that she keeps this confidence forever💚💚💚

  • Ashley Theisabout a year ago

    🥹🥹🥹 This is amazing! I love that Abby has this way to express her confidence and have fun! What’s even more amazing is that you’re all so genuine and authentically doing this for her only. Rooting for you all always and I can’t wait to keep seeing Abby in ads! Random side bar, I adore her hair! It’s so long, healthy, beautiful. :)

  • taylor dawnabout a year ago

    Awe don’t be shy Abby be so proud of your accomplishments you have so many people who follow you and love you. Be the light for other girls!

  • Elise about a year ago

    I smile everytime I see Abby's picture in target! So proud of her and her smile is so contagious!

  • kemi .about a year ago


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