A startup idea made from hunger

"Oh, we're going to be late! This is Song Hefei woke up from the sleep of the first words. So, he hurried to the company, just stepped on the work point.

I thought it was OK to skip breakfast once, but before ten o 'clock, the hunger came like the rising tide of water and was accompanied by the stomach "grunting" sound of protest. He had to drop what he was doing and began to fill his hunger with water but to no avail.

His colleague Wu Bo inadvertently saw his abnormality and handed him a loaf of bread, blaming him: "You didn't eat breakfast, like you, sooner or later will starve out of stomach disease!"

"If you sleep more in the morning, you won't have time to buy breakfast. Get up early, and have to queue for more than half an hour in front of the shop to buy, you say I have a breakfast easy!" Song Hefei complained as he nibbled on his bread.

Wu Bo listened, and nodded: "Also, office workers want to eat a nutritious breakfast, really difficult."

After finishing the bread, Song Hefei put his hand on his stomach, which was still a little uncomfortable. He thought: If there was a breakfast shop on his way to work, which prepared nutritious and delicious breakfast for me every day, I could pick it up by the way when I passed there, and there was no queue, how nice it would be!

Thinking of this, he had an idea. Isn't this a business opportunity? He had always wanted to start a business but had been held back because he couldn't find a good project. Now he felt it was time for him to shine.

He consulted his doctor alumni and learned that 82.5% of the patients diagnosed with chronic gastritis were office workers who did not eat breakfast properly. This data strengthened his determination to start a business.

Song Hefei handed in his resignation, the boss learned of his entrepreneurial idea, looked at him with new eyes, think his idea is feasible, and Song Hefei is a practical and capable employee in the company, so this time generously provided him with part of the angel fund.

Therefore, Song Hefei found some like-minded students, and colleagues, and formed an entrepreneurial team.

His initial idea was to pre-order breakfast for the next day online, and to set up brick-and-mortar locations where commuters would pass through, like subway stations.

Commuters are coming and going every morning, and they are in such a hurry that they don't have time to queue for breakfast. At the subway station, they get a nutritious breakfast while they're on their way to work. Isn't that the best of both worlds?

The following morning, Song Hefei would smile and say to the players, "Let's go, please go to have breakfast."

That's how they began testing them at breakfast places, sometimes as many as a dozen times a day, picking out nutritious, affordable breakfasts for customers.

At first, they thought of a breakfast stand, but that was too much! So how do you get customers to pick up their breakfast order online without having to wait in line?

When he was upset, Wu Bo, a colleague who quit his job to start his own business with him, asked him to go to the supermarket to buy some office supplies. After shopping in the supermarket, when he went to the checkout desk to pay, Song Hefei's eyes swept to the bag locker at the supermarket door. People took barcode receipts, scanned in the infrared area, and opened the locker where they stored things.

"Ah, look, this is what I want!" Song Hefei dragged Wu Bo to the cabinet.

Wu Bo realized for a moment, "You're going to take this thing to the store? !"

Looking at Wu Bo's surprise, Song Hefei laughed.

To let more people know about the smart breakfast restaurant he founded, Song and his team set up a WeChat official account named "Lining". In the official account, they will update the breakfast from Monday to Friday every day, and there will be three kinds of breakfast prices for customers to choose from, respectively 5 yuan, 10 yuan, and 18 yuan. The set meal consists of three to four food combinations at each price point. Customers only need to place their orders before noon to get breakfast for the next day.

The small shop at the entrance of the subway has a room full of lockers, and customers who pay successfully through a WeChat wallet are given a QR code, which is your receipt for breakfast. From 7:30 to 10 in the morning, it is the time to pick up meals, which meets the time point of every office worker.

On May 1, 2015, the breakfast restaurant, named "Limeng Yundian", opened in Nanjing Xinjiekou Subway Station, and more and more people started to follow the official account and customers began to come. Because the cause of the startup, a daily breakfast reservation number is not much, and some businesses provide breakfast and cannot be reserved, therefore, move the song dynasty and his team can only six o 'clock in the morning get up, go to the store queue, such a "human flesh take goods" is often a row is more than half an hour, despite this, basic can provide more than 100 breakfast every morning.

Slowly, Song Hefei's shop was able to order not only breakfast but also delicious food from nearby shops.

Song Hefei said: "In the future, we will cultivate the Nanjing market, and strive to expand the store to each subway entrance!"

A hungry idea can turn into a promising career. There are ideas everywhere. The key is whether you are willing to find them or not.