Steam Is Flooded With AI Games. Players Are Not Buying Them.
In October 2025, Steam Next Fest showed 2,960 games. Of those, 504 disclosed generative AI use. That is 17%. By June 2026, the number of demos had grown to 4,227. Of those, 1,694 carried an AI tag. That is 40%. In the second quarter of 2026, AI games made up about one-third of new Steam releases. Their estimated share of sales was about 10%. In the fourth quarter of 2025, that sales number hit 27%. A few breakout hits pulled it up.