Food Pocket Pt. 1

Where is our pocket food? The revolution of snacking was upon us, came and passed, and all it brought are the huge pouches and tiny plastic boxes in the cardboard sleeves.

We want convenient pocket-size packs of snacks, less dust, less sticky fingers, same great taste.

We want the little triangle packs that perfectly fit in the pocket, are easy to store, easy to eat out of the bag and make no noise. We had enough of those crinkly packs, one crinklier than the other. We will enjoy the product if it is good, not just loud noise filled with air.

We want materials that are comfortable and pleasant to the touch. Maybe sometimes we can use our own packs to buy our snacks because sometimes we know best what we need. Otherwise reusable, but with as little material as needed, made out of recycled materials, but not more than one at any one time. Do better! Put information on the pack and be done with it. Are we living in the future on not?

Where are the flavors that we need and want? You can't recycle the same couple of lazy suggestions of the past - salt, vinegar (sour), pepper, paprika, sweet, and chili. Repeated in a jumble of combinations to enter the market. With zing added once in a while to have an option that isn’t favourable at all.

We want flavours that deliver on the promise of comfort. Make lasagna, ragu, pizza, baked beans and sausages, garlic bread and cheese, fries with ketchup and mayo, bbq grilled burger, as well as a burrito, shepherds pie, coconut curry, fried rice, etc. Is the oily potato, puffed grains, pressed starch, or squeezed through the animal feed machine puffs really all you can do?

We want textures that are suitable for us and our pocket food! Give us a soft snack that has a chewy bite to its inside bits, tasting like Sheppard's pie. Give us rice and veg, cooked, dehydrated and seasoned, easy to pick up and eat on the go. How about a mixture of both soft and crunchy for those burgers and fries combinations, we can have it all if we want, but you are too uptight to think past crisp and crunchy and crisp. We want more.

We want a sensational experience. Where are the colours, where are the variety of temperatures, or different products depending on the cooking methods? At least instant noodles gave us that… Unintentionally. We want multipurpose falvour experiences, we want to make bread crumbs out of them, use them in soups, or make those snacks into a full-blown dinner. Give us tastes, unlike the world has ever seen before. We want to eat with a goal in mind.

What is the purpose of what we eat? The snack that are tricking our brains and those that are high in protein are just lazy imitation of what we truly feel we were eating.

No one feels the protein need, no one wants it without a good reason, not long left for it to be irrelevant again. The protein isn’t a sign of a good experience.

We want our food made with though for our needs and desires. Not the fucking profits. We will buy what we want. We will pay, but you have to start taking us seriously. Give us balanced nutrition, give us one out of five, make it melt in the mouth when it is meant to do so, and break out teeth when it doesn't. Don't let greed and corporal exploitation be the main driver for your new product development. Cheap isn't always good.

We want products that meant for everyone. I mean it. Everyone in the life cycle - from farmers to packers and those who will see our packets after the use. The turtles, the monkeys, the foxes. It is never supposed to be a waste. Only in your playbook more rubbish is an acceptable price for the problems you created. Never paid attention to. Pushing it to the end-user to sort them for you. Ot not, cause it is never your problem. Fix it.

Work to feed prisoners of the circumstances. We will buy more if it means something, if we can keep it for the next in line - the hungry, the poor and unfortunate today. Help us support what we are building tomorrow. And if it lasts, it will spread, it will stay.

We want to feel heard and seen. Stop treating us like cows you milk for cash. Use the expertise, practice and global influence to solve problems. We want to see the light of the day for our next generation, and their kids, and their kids too. I bet you understand the importance of this idea, look at how you feed your children. Do better today. Starting now. Make us go wild with new, crazy good ideas. Be a friend and a part of society. Not the member of those who are mentioned in the pages of history books bringing destruction, suffocation, inflation, obesity, raising empty minds addicted to salt, fat and sugar, and greed, more greed, and even more greed. Don’t you know it’s a sin?

We want the snacks and a pocket size foods that are good for and to us, all of us. That tastes good and is fun, what other demands that can fit in our pocket?