Eddie Cumberbatch. The first “Growth Operator” Guru

Eddie Cumberbatch is a 19-year-old from the United States who seems to be pioneering a new wave of “making money” online model called Growth Operating.

Like most, he had a burning desire to make money and started doing so at 15 years old. He has tried lots of side hustles, 8 to be exact. Such as flipping shoes but wholesale, real estate, lawn care etc. When searching for tactics to help grow a business he joined a paid discord. He realized that the owner of the discord had 1,000 other people signed up onto it and was making $20,000 a month

He suggests partnering up with other creators to charge their audience a monthly subscription for an info product related to their niche. How viable is this new method and should you give it a try?

System.io is the best platform to host your courses/info products. It is free but if you want to host webinars you need to pay $20 a month. It comes with pre-made courses and whole $80 cheaper than Skool, the program Eddie promotes

Before you consider being a “Growth Operator” understand that exposing a winning formula in business is only done if the person has something to gain. Eddie sells courses of his own teaching you growth operating. He might be making most of his money teaching people than actually doing it.

This isn’t really unethical, only if he lies about the figures you can make and/or says it will make you rich yet it doesn’t.

Pros

Reach and trust: Influencers with large followings already have a built-in audience that trusts their recommendations. This can significantly increase your product’s reach and credibility, leading to faster sales and customer acquisition.

Content creation and marketing expertise: Influencers often have strong content creation and marketing skills, which can be valuable in developing and promoting your info product and community. They can provide valuable insights into their audience’s preferences and help tailor your offerings accordingly.

Social proof and hype: Influencers can generate excitement and social proof around your product, encouraging their followers to join the community and buy your info product. This can lead to organic growth and viral marketing.

Shared profits and workload: Sharing profits with the influencer incentivizes them to actively promote your product and engage with the community, reducing your marketing workload.

Cons :

Alignment and control: Ensuring the influencer’s brand and values align with yours is crucial. Differences in content or messaging can alienate your target audience. Maintaining control over the community’s content and direction can also be challenging.

Dependence on the influencer: Your success is heavily reliant on the influencer’s engagement and continued popularity. Their audience might not be receptive to your product, or their popularity could decline, impacting your sales.

Splitting profits: Sharing profits can reduce your overall revenue, especially if the influencer demands a high percentage. Make sure the profit split is fair and aligns with the value each party contributes.

Potential for controversy: Influencer marketing can be susceptible to negative publicity and ethical concerns. Choose your partners carefully to avoid reputational damage.

Additional considerations

Contractual agreements: Clearly define roles, responsibilities, profit sharing, and ownership rights in a legal contract to avoid future disputes.

Community management: Decide how the community will be managed, whether by you, the influencer, or a dedicated team.

Long-term vision: Consider the longevity of the partnership and your exit strategy if the collaboration doesn’t work out.