SEOUL, 29 avr. (Yonhap) — SEOUL, 29 avr. (Yonhap) — Psy, who is well-known around the world because to his viral video "Gangnam Style," made a much-anticipated return this Friday with his ninth studio album, which he said was created "with great care."
"It's an album that I worked on for a long time and with great care," the 44-year-old singer-rapper said at an album promotion event hosted at a Seoul hotel.
Psy recounted how he came to collaborate with the BTS rapper for the first time.
Psy wrote the lyrics to the opening song titled "9INTRO" himself, revisiting the last 22 years of his singing career.
Other prominent members of the K-pop industry, such as Sung Si-kyung, Heize, Crush, Tablo, and Hwasa du Mamamoo, contributed to this latest album.
«Sept jeunes musiciens ont contributed to the CD, and everyone accepted my offer without reservation. I was overjoyed that musicians as demanding and young as myself spoke with me without any sense of alienation, despite the fact that I am no longer very young.»
Earlier in the day, his management company P Nation announced that the artist's 2012 chart-topping single, «Gangnam Style», had surpassed 4,4 billion plays on YouTube on Thursday.
«This is a really special song for me,» Psy said of his tube. «It's like the largest trophy on display in a corner of my room».
The song propelled him to the second spot on Billboard's Hot 100's main singles chart, becoming the first Korean-language song to do so. Psy spent a total of seven weeks at this post.
The song's video clip became the first to surpass YouTube's view limit, surpassing 2 billion views in May 2014, prompting YouTube to update its counter.
YouTube has become into a significant platform for promoting K-pop artists.
«Getting on the radio is difficult, even for well-known Korean artists such as BTS and Blackpink, who sing mostly in other languages. That is why YouTube is your ally», Psy said. «Following the success of 'Gangnam Style,' Billboard reduced its reliance on radio broadcasting and increased its reliance on YouTube (to gauge the popularity of songs). I'm proud to have been a part of this evolution,» he said.
GANGNAM STYLE! PSY 강남스타일! Psy is renowned for his Gangnam Style horse dance, which is one of the most-watched videos on YouTube. But Gangnam Style isn't just a dance move.
It was a dark time for the Gangnam District. A time of violence, of betrayal and of sadness. A time when the only thing that could make it through the night was the sound of PBR bottles clinking and men snoring. This is the story of Gangnam, the story of a neighborhood, the story of a generation, and the story of a PSY Gangnam.
Hailing from the Gangnam district of Seoul, South Korea, the Psy Gangnam Style video is among the most watched videos of all time with over 1 billion views. Built around the song Gangnam Style by singer PSY, the video follows a man from his youth and into adulthood, as he grows up to become a Gangnam Style dance superstar.
The video has been called many things; a creative interpretation, a send up of excessive materialism, and an absurdist commentary on the state of the world, but whatever you call it, it’s a must-watch
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