Coconut Chronicles: Sri Lanka's Rise in Global Markets
In Sri Lanka, a bustling factory produces over 30,000 metric tons of coconut annually, yet the majority is destined for international markets such as Europe, the US, and Canada. The global demand for coconut products, positioned as superfoods, has skyrocketed in recent years. With U.S. coconut oil consumption rising by almost 30% since 2018, companies like Navic Mills, a five-year-old enterprise, have emerged as major players, generating $40 million annually by offering coconut oil, cream, water, and milk.