A digital breakdown of Silicon Valley goings-on; insights into the next big startups, tech entrepreneurs to watch and emerging trends in the startup space.
50+ YouTube Stats Every Video Marketer Should Know in 2022
Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history.
What Is Twitch? How Do Brands Use It?
Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch?
Sustainable Marketing: Key Principles & How to Leverage It
This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed.
How Video Consumption is Changing in 2022 [New Research]
Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video.
Content Marketing Can Help Your Business Survive the Next Two Years
Content marketing is the key to success for any business. Whether you’re a startup, an established company, or just starting out, having content that represents your brand well is essential to any hope of sustained growth. And this content doesn’t have to come from a single person—you can find excellent content by partnering with other businesses and professionals in your industry. But how do you make sure it comes through? Here are some tips to help get started:
Brand Refresh vs Rebrand: Which is Best for You?
For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer market. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image. Of course, that wasn’t the only change, but it did mark the beginning of a new era for Apple. Today, they're one of the most widely recognized brands in the world.
What Marketing Myopia Is & Why Every Brand Should Avoid It
It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia.
The Ultimate Guide to Talent Management
The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization.
Twitter Topics: How to Use It & What Marketers Need to Know
As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense for you to join.
The Ultimate Guide to Content Marketing in 2022
And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
9 Common Mistakes Marketers Make on TikTok & How to Avoid Them
While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends.
How to Write a Video Script
And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It's complicated whether you're a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important.