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Diving into the crux of gendered disinformation

Diving into the crux of gendered disinformation- understanding its causes, effects and measures to control it

By Hridya SharmaPublished 6 months ago 8 min read

he sheer examples of the internet abuse and harassment that female politicians experienced throughout the 2020 U.S. presidential primary. A 2019 study found that accounts deemed low in credibility, such as bots and trolls, targeted female candidates in the U.S. Democratic presidential primary at a higher rate than their male counterparts. The study used data analytics from the impartial business Marvelous AI. The intentional and purposeful spread of fake news across the internet to harm a certain section of society for their causes of resentment and averse mindset is termed disinformation. Disinformation in its entirety can be described as the phenomenon of deliberate propagation of false news created to harm a religious group, person, organization, ethnic community or country. The false root of this news arises from "Manipulated information" stems from untrue information. The fallacy of spreading fake content is divided into three spectres that differentiate itself based on intent namely

Misinformation campaigns frequently use real, skewed, or emotive content that lacks a truth value. The campaigns lack the backing of facts and are based on counterfeited perceptions of the actual circumstance, but they don't intend to harm any individual or entity in their purpose.

Malinformation is when factual information is disseminated with the intent to hurt, frequently via leaking information that should remain confidential. Disinformation can be distinguished from misinformation by its intentionality to do harm and its purpose to mislead. The distorted thinking to harm other entities often leads to intently harming the person because of holding grudges against a particular social group, individual or gendered identity. Gender-based misinformation then targets or discredits individuals based on their gender or uses gendered narratives as a weapon to further political, social, or commercial goals.

Gendered-based Disinformation- Understanding its entirety

Any misleading and manipulative material meant to damage women or persons of different genders and sexual orientations is referred to as gendered misinformation. Disinformation campaigns that are gendered frequently target people who are more well-known or in higher positions, such as journalists, CEOs, public advocates, politicians, and others. Professor Alana Moceri of the IE School of Global and Public Affairs claims that gendered misinformation undermines democracy and human rights globally by delegitimizing women's involvement in politics. As it takes on misinformation that may develop into cases of hate-based crimes and homicides in hostile situations against gender diversity and sexuality, misinformation can also be used to hurt people of different gender identities.The BPF used Judson et al.'s definition of gendered disinformation as a guide when discussing the idea:

The phrase "gendered disinformation" refers to information activities (content creation, sharing, and dissemination) that:

• Use gendered narratives as weapons to advance political, social, or economic goals;

• Attack or discredit individuals based solely on their gender.

While the internet connects the world as a whole, Gendered Disinformation in its surge includes spreading disinformation against people based on their gender and social identities encompassing misinformation targeting individuals based on their sexual orientation, which frequently has gendered aspects and weaponizes gendered stereotypes in similar ways, as well as their gender identity and/or gender expression. Misogyny, homophobia, and transphobia are prevalent characteristics of disinformation that are gendered. A few more workable definitions differ significantly. For example, gendered misinformation was first defined by Lucina Di Meco as the dissemination of false or misleading information and pictures disparaging female journalists, public personalities, and political leaders, based on narratives that exploit misogyny and conventional gender norms. Disinformation that is gendered can take many various forms, including destructive social media postings and visuals, sexual fabrications, and conspiracy theories, and it can be employed in a variety of contexts and settings. The BPF addressed identifiable and obvious examples of gendered misinformation and clarified the possible direct and indirect effects.

Impacts of Gendered-based Disinformation

Gendered-based disinformation is more existential than we think, its impact is evident in everyday life. The targets of gender-based disinformation are not only the individuals in prolific positions or the runners of the public eye with high aspirations but also the common individuals who are consumers of social media. Right from women politicians to high-class social media influencers, gendered-based disinformation has set its fangs deep inside the crux of the societal construct. Gendered disinformation can influence women and people of colour who would rather not be on the walls in their daily lives. For instance, it can reinforce or establish preconceptions.

On the youth

According to a study in 2021, Plan International inquired about their exposure to misleading material on the internet from 26,000 girls and young women in 26 countries: Nine out of 10 said it had a bad effect on their lives. We are all impacted by false information; it is ubiquitous and unavoidable, but it can have disastrous effects on girls and young women as they learn about the world and their role in it. The horrible tales propagated about women in public life, the stereotypes they portray, and the difficulty in separating reality from fiction, opinion from facts, and presumptions all work against girls' capacity to perceive themselves as leaders with ideas worth hearing and the power to make a difference in the world. The spread of falsified information is detrimental to the mental health of young girls as it promotes unrealistic standards and yields consequences that make them underconfident in their innate abilities as leaders and upbearers of their dreams.

The same study pointed out that, among the girls and young female participants, one in three (35%) reported feeling concerned, worried, or anxious as a result of being exposed to lies and inaccurate information online. Twenty per cent of respondents said they felt physically uncomfortable. Females are witnessing female leaders being singled out for defamatory gossip and conspiratorial theories intended to undermine their authority and intimidate them into quiet. Girls' aspirations to be leaders are harmed by this. One in four people (26%) are less comfortable expressing their opinions. Eighteen per cent (18%) of them gave up on following current events or politics. Furthermore, it caused one in five people (19%) to lose faith in election outcomes. It is damaging, eroding the self-assurance of young girls and women to engage in public life.

On Journalists

The construct of gendered disinformation has not only affected young girls but also journalists who have been a victim of this. Disinformation and cyberbullying directed towards female journalists and media outlets, which weakens, obscures, and discredits factual news, is a tactic that is becoming more and more prevalent in political systems of all stripes, from authoritarian to democratic. Coordinated misinformation frequently uses misogyny and hate speech from the internet to justify actual violence. The majority of online harassment and disinformation efforts target women and minority journalists, particularly those who identify as intersectional and have become a regular occurrence in their line of work.

Targeted disinformation campaigns have a chilling effect on journalists, other journalists, and women in general. These campaigns are especially effective when combined with other assaults like online harassment and abuse, which are often sexist and intended to suppress women's voices in public. The employment of gendered disinformation campaigns is a component of a larger, widespread tactic to disparage female journalists for their online persona, gender, and propensity to expose injustices. As a result, there is a strong correlation between gender-based online violence against journalists and misinformation operations that seek to denigrate women, erode public confidence in the media, and impede the advancement of social equality. Furthermore, misinformation reporting usually sets off cyberattacks, whereby attackers use slander campaigns, threats based on gender, and misogynistic hate speech to undermine the legitimacy of the media and the truth.

On Politicians

88 female politicians and specialists who were interviewed for the 2019 study #ShePersisted. Concerns on the prevalence of misinformation and abuse based on gender in the digital sphere were expressed by Women, Politics & Power in the New Media World. They characterized it as a major deterrent for young women considering a career in politics and a barrier for women who wish to participate in politics. The study sheds light on the stereotypical campaigns directed towards challenging the authority of female politicians by commenting on their race, ethnicity, physical appearance and choice of couture to demean their stance in the public eye.

There are usually one or two pertinent examples of hate speech or other disparaging and discriminatory language used toward female and non-binary politicians whenever the topic of online gender-based violence is brought up. As previously noted in this research, disinformation tactics can be used with the primary intention of damaging women and people of colour because the various speeches may be based on societal perspectives on gender diversity and sexuality, or even deeply ingrained stereotypes and biases.

Some other cases of gendered disinformation include- Hate speech directed at specific communities and genders is still a tactic used to silence platforms and voices that are less conservative and more diverse. Much work needs to be done at the political campaign level to stifle criticism directed at politicians who promote injustice and inequality or who amplify gendered stereotypes.

The ultimate goal of gendered disinformation is to portray women as unsuited for positions of leadership. It undercuts women's leadership potential by portraying them as unqualified, unworthy, and inept for higher public office nominations or assignments. It also raises the possibility that these women's elevated status was gained via romantic relationships rather than personal achievement. As a result, this deters other women from pursuing careers in politics or other higher positions once they have observed similar attacks on their fellow women. Though curbing gendered disinformation to its roots will take a long time- there are certain practices adopted that direct social media disinformation against gender towards the dawn of change.

The practices to control gendered-based disinformation

Even though misinformation about gender is pervasive and expanding, the notion is still being developed. Since the problem is growing and changing quickly, there are no established best practices. Instead, it has been noted that, to the best of their abilities and knowledge, the majority of countries and communities are attempting to react or take action to address the problem. The following can be adopted to curb gender-based disinformation.

Locate websites that verify facts that are pertinent to your area and interest areas- Double down on the practice of confirming your stance and basing it on cold and hard facts instead of misaligned and false information.

When reading the news, always check multiple sources if available on the same topic.

Examine and, if you can, assist groups that acknowledge the issue of gendered misinformation and push for solutions.

Investigate how you could raise the matter with appropriate authorities in your country of residency, and confront your public representatives on what they have done to combat disinformation and support female politicians who are the targets of disinformation campaigns.

Lastly, educate yourself with the depths of disinformation, learn its implications, causes and how it is executed to create a deepening impact in the minds of its targets. The more aware you are about how it occurs, the less likely you can be at the receiving end of it.

Conclusion

Gendered Disinformation is still at the surface level of its surge and if its impact can be understood to its entirety, the windfall of its effect can be reduced resulting in creating a safe space of expression and portrayal of women and marginalized gender groups as powerful entities. Awareness about this practice and taking the right steps to nip the bud at its grassroots will change the course of disinformation.

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Hridya Sharma

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    Hridya SharmaWritten by Hridya Sharma

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