EARNING IN SOCIAL MEDIAS

Table of Contents

6 ways to make money on social media as a creator

The good news: There are so many ways to make money on social media!

The bad news: There are so many ways to make money on social media…

Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how.

And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? How do you work with creators?

Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go.

1. Partner with brands

This is what most people think of when they hear “making money on social media.” The OG method: Becoming an influencer.

Relax. It doesn’t have to mean taking selfies for sponsored posts featuring “diet tea.” Not only should you avoid doing that because you’re gorgeous the way you are, but also because your audience will see right through it.

To maintain your integrity, work with brands that:

Naturally fit your content and personality

Have products you actually use

Offer value to your audience

Whoever you partner with, ensure the content on your social media accounts still feels like you.

Parenting-focused creator Lindsey Gurk creates hilarious Reels, often with her own (amazing) singing. This sponsored Reel feels as authentic as her organic content.

As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration. (Plus, learn more about sponsored content,

2. Join an affiliate program

Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code).

There are three ways to start affiliate marketing:

Join an affiliate network: There are many options, such as Impact and ShareASale, where you can join multiple affiliate programs in one network.

Join a specific company’s affiliate program: Many brands run their own affiliate programs, which often pay better than joining through larger networks.

Pitch a custom affiliate relationship: Established creators often negotiate custom rates and contracts with brands for long-term partnerships.

Affiliate marketing is a snowball effect. At first, if you don’t have a large audience, you probably won’t make very much. (Not always true, though!) Sharing affiliate content over time will pay off, as long as you focus on serving your audience first.

LTK (formerly Like to Know It) is one of the most popular affiliate programs for fashion creators. When people visit the link in this post…

…they can shop the entire outfit, neatly organized. Creators can add items from almost anywhere, earning commission on any sales,

​​ Like to Know It affiliate marketing for fashion creators

A few important rules to follow for affiliate marketing:

Always disclose your links. When posting content that features affiliate products, be honest and let your audience know you’ll earn a commission if they buy. You can use hashtags like

Not everything needs to be an affiliate link. Don’t shy away from recommending your favorite items if they don’t have an affiliate program. You’re here to serve your audience first, remember?

3. Enroll in platform-specific monetization programs

Social media platforms need creators to keep users engaged so brands keep running ads.

Because of that, they’re constantly launching creator-friendly features to help you earn more money. I mean, help them earn more money off you…

But since you’re creating content anyway, sign up for every program you can. Why not, right?

There are tons of ways to earn money on 00000, including branded content, tips, gifts, and their dedicated Creator Marketplace. The Creator Fund is simple: 0000000 pays you for views.

It’s a no-brainer if you meet the steep eligibility criteria. Earn more with the content you’re already making. is currently testing a new rewards program for Idea Pins. They also offer an application-based fund which is unique as it’s meant to lift up underrepresented creators.

Partner Program

The combination of video view earnings and partial ad revenue means YouTube creators can start earning decent money with an audience of a few thousand (or one really viral video). To sign up for the program, you need at least 1,000 subscribers and 4,000 watch hours.

Subscriptions allows you to add a membership to your Instagram account. Followers can pay a monthly, in-app fee to access exclusive content, which can be anything from subscriber-only posts and Reels to group chats, livestreams, and more.

It basically combines the functionality of Patreon right inside Instagram. Currently, Subscriptions is available to

Not to worry, there are lots of other ways to make money on .........

Meta runs ever-changing bonus programs that pay you for either Instagram Reels views, or reaching other achievements on Facebook. Currently, these are invite-only programs available to select U.S-based creators. If you’re eligible, you’ll get an in-app notification to sign up.

Increase your chances of getting in by:

create your ........ hints that creators using “ ” get priority.

Creating positive, original wants trend-setters, not trend-followers.

Removing watermarks. Remove any watermarks and ensure your upload quality is set to high. Turn this setting on in the app from Settings -> Account -> Data usage.

data usage upload at highest quality

4. Sell merch

Making decent money from your own merchandise requires a dedicated following. You don’t need a million followers, but may want more than, like, 100.

There’s also the actual making of the merch. What will you make? How will you make it—yourself, or outsource it?

There are lots of ways to outsource the production of apparel and gifts with sites

The key, besides loyal followers, is merch that makes sense. Tech reviewer Sara Dietschy’s line of tech accessories tie in nicely with her brand slogan of “rhymes with peachy” and align with her audience’s interest in technology.

5. Create and sell an ebook or online course

Have a skill to teach? Diversify your income by creating your own course or book.

6. Host an event or workshop

Events and workshops are a quick way to monetize your social media presence.

They require a lot of work to set up and promote if you’re creating something from scratch. But, you can record it and use that content for lots of other things: Chop it up into many social media posts, or turn the whole thing into a course and sell it.

Event ideas to create and launch:

An in-person course or workshop.

An online webinar or livestream presentation.

A charity fundraiser and networking event.

A summit or convention, partnering with other creators or brands.

Alternatively, there are ways to reap the benefits of events without having to create it yourself, such as:

Becoming a paid speaker for conferences.

Podcast and media interviews. (Not always paid, but can be.)

Sponsoring or advertising at someone else’s event.

Thinking of hosting a virtual event? Make sure you do these 10 things.