As the population’s life expectancy continues to rise, the elderly are developing more chronic health issues. Both the U.S. and Australia are faced with providing accessible, affordable, quality healthcare for their citizens. The U.S. healthcare system is one of the most expensive systems in the world with health expenditure as a percentage of the gross domestic product of 17.7 in the year 2010 (Niles, 2015 p. 60). Australia on the other hand had health expenditure as a percentage of the gross domestic product of 8.9 in the year 2010 (Niles, 2015 p. 59). While Australia runs a universal healthcare program which has proven to be successful, the U.S. has attempted some wobbly steps toward achieving universal healthcare, but is far from the strong strides which are needed.
In this digital age, having your company known on the internet is vital. Customers are more likely to check out what you offer online before they reach out to you over the phone or by stopping in. Being on top of your presence will attract more clients to you and bring more revenue into your business. Here is why you should be diligent about how your company is seen online.
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