LML Clothing by Halfwait

LML Clothing by Halfwait is a Wholesale clothing brand and online fashion store for Men’s and Women’s new and trending Urban styled clothing and footwear.

The brand has established a strong presence worldwide impacting and effectively building the fashion brands reputation in the Urban styled fashion industry through its innovative and unique style of branding collaborations and partnerships since beginning in March 2022.

LML Clothing by Halfwait since being involved in the fashion industry have built a large network of manufacturers of international partners in relation to all of the production and delivery of the brands items resulting in low cost pricing in the wholesale marketplace on order placements due to this key advantage and the collaborations that have been formed in the industry for the brand.

The main aim for the brand is to achieve long term partnerships for wholesale buyers by maintaining the highest level of quality in production and the entire logistics of the order being handled by the brands international partners to reach the customers destination worldwide.

The end result by following this process and structure as brand Owner and Founder Jonathan Barca states, “It allows us the flexibility and enables each section of the process to maintain having good relationships and by reaching the consumers at an affordable and cost effective retail price to make the entire customer journey with the brand an unforgettable experience”.

Owner and Founder of LML Clothing by Halfwait Jonathan Barca started the brand following the transition from being involved as a member of the International releasing 3 piece Rock Band called Halfwait.

BEHIND THE BRAND:

Halfwait are a 3 piece Rock band From Sydney, Australia, the band's founding members, Jon Barca (guitar, vocals) and Chris Tallon (drums).

Halfwait's sound bonds grunge, punk, and alternative rock elements into an appetizing concoction reminiscent of The Offspring and Blink 182, with a dash of Nirvana tossed in for bite.

The band has been honing their take on the Green Day / Blink 182 formula of punk rock since 2010 putting in some time on the club circuit and previously released a self-produced EP, “One Life One Chance” that gave notice with a single entitled, ‘The Ride’. That track garnered some radio play which got the attention of Foghorn Records who released the bands next two singles, ‘Reasons’ and ‘In between’ in 2012.

A couple year hiatus ensued that was finally broken by the addition of a new bassist in 2014 Nick (Sero).

The next few years were focused on writing and further development of the bands sound.

2016 saw the recording of the bands second EP "Forever" which was recorded at Electric Sun Studios, featuring hit Single "Late Nights," which was released in 2017 receiving heavy airplay on YouTube's Montage Rock channel, Spotify and all leading digital platforms.

Some steady touring along with a focus on a proper full length album brings us up to speed to 2018 when Halfwait released their Debut Album “The Official” which includes 11 tracks and was produced at Electric Sun Studios.

The songs from this album are very unique, simple and to the point.

They knew how to gain fans with the most easiest method which is to focus on music more.

They also released the Single “Who Are You?” as a Music Video to promote for the album along with a Lyric Video for their Single “Stand Alone”.

Following the Release of the Debut Album release “The Official” Halfwait embarked on a National tour playing shows around Australia promoting their latest release and were also receiving a lot of attention again on the YouTube Channel Montage Rock and on Spotify.

Jon Barca (Vocals and Guitar) also takes inspiration from a lot of rap and hip-hop. Chris Tallon (Drums and backing vocal) digs a lot of metalcore/hard-rock bands and Nick Sero (bass and backing vocal) who is also frontman/guitarist for another Sydney band called Valen.

“The Official "includes 11 tracks that are featured from this album and are very unique, simple and to the point. They knew how to gain fans with the most easiest method which is to focus on music more. They also released their “Who Are You?” as music video to promote for the album. The video is a bit confusing story to me but it’s very nice indeed. And for “Stand Alone” as a lyric-video, when I listened to the intro reminded me of Nirvana but delivered in a very modern style. When you check their biography you will find that they’re mainly inspired by the punk-rock genre, although they are into a wide variety of musicians and bands, including Silverchair, Blink-182, Lagwagon, Nirvana, Metallica, Green Day, and The Offspring. Jon Barca (Vocals and Guitar) also takes inspiration from a lot of rap and hip-hop. Chris Tallon (Drums and backing vocal) digs a lot of metalcore/hard-rock bands and Nick Sero (bass and backing vocal) is a straight old school rock n roller who is also frontman/guitarist for another Sydney band called Valen".

Through the bands growing international fan base of listeners which they were gaining in the entertainment industry internationally through maintaining consistency by releasing new music regularly, playing shows throughout the country and receiving air play on numerous radio stations throughout the US, European and Australian media while also through leading online digital streaming platforms such as Spotify, iTunes, Soundcloud, Youtube music and many other platforms that the band had been gaining exposure as a result of releasing their new music and distributing it internationally through Record Label partners Vydia.

The band have released 5 Official Music Videos with the most recent releases being in 2021 when the band released both Singles "My Past" and "Live my life" in November.

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