Welcome back, fashionistas.
If you’re into pop culture and fashion, then you know New York Fashion Week (NYFW) just wrapped. And while we saw amazing, beautiful, new, and radical bodies on the runway for DapperQ, TomboyX, SavagexFenty, and Chromat, was NYFW truly as inclusive as it could be?
The ways businesses reach to customers have changed with the fast-growing Internet tools over the years. Now, large businesses and new startups adopt another way to grow and expand through influencers, the modern channel of digital advertising. Society is more engaged than ever before on the Internet, and spends most of the time connected to their social media with apps like Facebook, Instagram, Twitter, or Snapchat; just to name the top ones, where it’s possible to stay updated with the latest trends, unlimited information and events of the world. And here business owners use influencers who can provide high engagement rates to their websites and increase sales. It’s obvious that social media has been displacing the traditional advertising tools. Even at its early stages, the influencers industry reports yearly earnings of nearly two billion dollars in 2018, and it’s expected to double in the oncoming years.
It looks like Kim Kardashian-West is having a change of heart. The media mogul's launch of her shapewear line, formerly called Kimono, will be getting a new name shortly.
The fashion world is its own culture, with a different language and way of being that cannot be unlearned. Being a part of fashion means being a part of fashion. You cannot just dip your toe into it, you must dive in head first and embrace the whole thing. That is the only way to do it and to get the results that you want.
We live in an age of personal branding. In a world where Instagram follows and click-through rates are everything, we know one, basic marketing fact: celebrity sells! From the Kardashian Klan to LeBron to the latest trending movie, TV, or sports star, we have seen the rise of the persona as the driving force in advertising and marketing today.
What do fashion and style mean to us?
In one reply to Instagram trolls, #MillieBobbyBrown has shown more maturity than many other social media users.
Throughout history, several media had the power to influence people and even dictate how the public behave, dress and even speak. In most part of the 20th century, the cinema and (later) the TV were the ones where people used to go to see how to dress and how not to dress, what was fashion and what was old-fashioned. But in the last decade or so, TV and cinema are being replaced by other media that are heavily influencing people, the internet. In this context, a group of people has raised to the position of influencing millions of people around the world about how to dress, what to eat, what to buy or, even, how to think. These people are the digital influencers.
Have you have heard of Domenique Heidy? If not, please take that name down. Besides being a reference in fashion world, she’s also a style expert, and recently she was the cover of an English magazine (writing in Portuguese).
I love Instagram, but finding some actual quality accounts to follow can be a nightmare. What are you going to do, just scroll through the #OOTD tag until you find someone that might actually look like a fashion blogger? Forget about it. And if none of your friends are as into fashion as you are, they certainly aren't going to be giving you any recs anytime soon.