Elie Saab, from Lebanon, is a fashion model. The main facility is in Beirut, with other laboratories in Milan and in Paris. In the early 1980s he started his company specialising in bridal couture. He's the first Arab elected to fashion industry regulatory body, Chambre Syndicale de la Haute Couture. In 2016 Saab also served as a judge on Project Runway: Middle East. As of March 2017, his couture collections were sold in Paris, Berlin, and Beirut while his ready-to-wear creations were available in 160 shops and his own boutiques. Kate Middleton wore a Saab ensemble to Royal Ascot in 2019, marking the first chance to see a British royal dress up. Elie Saab is the eldest son of a lumber merchant who had grown up in Damour, a city on Beirut's southern coast. Saab was born to Catholic Maronite parents in Beirut, and started to sew as a child. When he was eight, he'd turned his attention to shoes. He would tear designs out of the paper, posing as models his mothers, and search for fabrics from the closet of his mother. In 1981, Saab travelled to Paris, to study the architecture. Later, he moved to open his fashion shop in Beirut. In 1982, when he was 18, he was first hired by a workforce of 15 people. His bridal couture studio first used luxurious garments, jewellery, delicate embroidery, pearls, diamonds, and silk threads to create wedding gowns and skirts. His success in Beirut stemmed from his neighbourhood dressing women, which was soon followed by women wearing his designs in high society. Saab was the first non-Italian designer to enter the Italian Fashion National Chamber in 1997 and presented his first collection outside of Lebanon in Rome in 1997. In 1998, he launched his ready-to-wear line in Milan, along with a range of accessories. Elie Saab had signed a Hair and Makeup contract with Hair Recognition Worldwide earlier that year. Saab arranged a runway show in Monaco that included Monaco's Princess Stéphanie's attendance in the same year. In 1999 he reportedly sold one of his suits for $2.4 million, thickly packed with diamonds and emeralds. In 2002, Saab became more well recognised in the United States, having became the first Lebanese woman to pose as an Oscar winner, Halle Berry. He was asked to become a member of the Chambre Syndicale de la Haute Couture in May 2003, and in July 2003, while attending the 2019 Royal Ascot with her husband, Prince William, he revealed his first haute couture collection Kate Middleton debuted an Elie Saab gown in Paris. He started a bachelor's degree in apparel design with Lebanese American University and London Design Center in 2012. By 2013 the firm had boutiques in Beirut, Dubai, Doha, Paris, London, Geneva, Hong Kong, Moscow, New York City and Mexico with a total of 100 retail outlets. The company's son, Elie Saab Jr, was made ceo in 2013. Saab also served as a Judge on Project Runway: The Middle East in 2016. Between 2015 and 2017 the Elie Saab company opened a second store in Paris and a third store in Mayfair, London and Manhattan. His first major store was the Manhattan store that opened in October 2016. As of March 2017 his couture collections will be sold in Paris, London and Beirut, while his ready-to-wear pieces will be available in 160 shops and his own boutiques. Also the same month the company Elie Saab launched a new Madison Avenue location. At their enthronement in 1999 Jordanian Queen Rania wore her to Elie Saab. Countess Stéphanie and the Grand Duke of Heredity we d in a formal civil union in 2012, where the wife of Elie Saab wore a suit. Princess Claire of Luxemburg also wore a hat designed by Saab on her wedding. Brigitte Macron, the First Lady of France, wore an Elie Saab outfit with military coat and skinny trousers on a State visit to China.

Welcome back, fashionistas.

If you’re into pop culture and fashion, then you know New York Fashion Week (NYFW) just wrapped. And while we saw amazing, beautiful, new, and radical bodies on the runway for DapperQ, TomboyX, SavagexFenty, and Chromat, was NYFW truly as inclusive as it could be?

The ways businesses reach to customers have changed with the fast-growing Internet tools over the years. Now, large businesses and new startups adopt another way to grow and expand through influencers, the modern channel of digital advertising. Society is more engaged than ever before on the Internet, and spends most of the time connected to their social media with apps like Facebook, Instagram, Twitter, or Snapchat; just to name the top ones, where it’s possible to stay updated with the latest trends, unlimited information and events of the world. And here business owners use influencers who can provide high engagement rates to their websites and increase sales. It’s obvious that social media has been displacing the traditional advertising tools. Even at its early stages, the influencers industry reports yearly earnings of nearly two billion dollars in 2018, and it’s expected to double in the oncoming years.

It looks like Kim Kardashian-West is having a change of heart. The media mogul's launch of her shapewear line, formerly called Kimono, will be getting a new name shortly.

The fashion world is its own culture, with a different language and way of being that cannot be unlearned. Being a part of fashion means being a part of fashion. You cannot just dip your toe into it, you must dive in head first and embrace the whole thing. That is the only way to do it and to get the results that you want.

We live in an age of personal branding. In a world where Instagram follows and click-through rates are everything, we know one, basic marketing fact: celebrity sells! From the Kardashian Klan to LeBron to the latest trending movie, TV, or sports star, we have seen the rise of the persona as the driving force in advertising and marketing today.

What do fashion and style mean to us?

In one reply to Instagram trolls, #MillieBobbyBrown has shown more maturity than many other social media users.

Throughout history, several media had the power to influence people and even dictate how the public behave, dress and even speak. In most part of the 20th century, the cinema and (later) the TV were the ones where people used to go to see how to dress and how not to dress, what was fashion and what was old-fashioned. But in the last decade or so, TV and cinema are being replaced by other media that are heavily influencing people, the internet. In this context, a group of people has raised to the position of influencing millions of people around the world about how to dress, what to eat, what to buy or, even, how to think. These people are the digital influencers.

Have you have heard of Domenique Heidy? If not, please take that name down. Besides being a reference in fashion world, she’s also a style expert, and recently she was the cover of an English magazine (writing in Portuguese).