The lifelong deep knowledge of fashion and design by Elie Tahari has given him a special place in the world of luxury. The globally recognised brand has a footprint on five continents across the world and is available in over 600 shops in over 40 countries. The brand has grown to include women's clothing, shoes and cosmetics, and menswear, and has come to reflect chic style influenced by the designers with collections of understated beauty and elegance. Later in the decade, Elie Tahari emigrated to the U.S. from Israel and began living in the fashion centre of New York City while moonlighting at a Greenwich Village store. Tahari started making the eponymous drug Tahari in 1973 after succeeding in popularising the tube top. In the years that followed, Elie Tahari opened his own boutique on Madison Avenue, showed the company's own billboard all over New York City, and hosted his first runway show on Studio 54. In the 1980s, Tahari matured, turning his attention to the tailor made suit that would mark a decade. His first adverts included Vogue and Harper's Bazaar. His first store at Bloomingdale's NYC opened in 1989, followed by Saks Fifth Avenue, and Tahari was named one of Crain's most influential 40 under 40s. Elie Tahari has opened the decade with his first cover of the Women's Wear Daily featuring a Tahari wool suit illuminated as the theme of the season, and is elected to the American Fashion Designers Council. The corporation moves to new offices in the Grace building on West 42nd Street, where the major department stores now carry. Tahari launched a big expansion programme involving licences and overseas sales, and created Sante D'Orazzio's first picture book that was sent to over 200,000 customers. Furthermore, broadcast networks have started to note the series of serial parts on Ally McBeal, The X files and Will & Grace. Tahari was the model featured at the Macy's annual Passport fashion show in Los Angeles that helps raise more than $2 million for AIDS awareness and was asked to speak with President Clinton at the White House. In 1997, in addition to setting up his own business, Tahari became the founding partner and artistic director of Theory. In 2002, the name of the company was changed from Tahari to Elie Tahari, and the founder bought 510 Fifth Avenue which became the hub for brand design. Tahari has opened boutiques in Soho, Las Vegas, Chicago, London, East Hampton's Main Street and Boca Raton, Florida. In 2006, he launched women's footwear and menswear, and was seen on the runway at Mercedes Benz Fashion Week in Time Magazine's "Elie Tahari on a Tear" photographer Terry Richardson, who started shooting the brands ' ad campaigns and the collection was first used. The company continues to expand in Europe, Asia, and the Middle East, opening freestanding boutiques in Istanbul, Turkey, and Dubai, as well as U.S. boutiques in Newport Beach, California, Washington, D.C., Dallas and a 510 5th Floor pop-up shop dubbed The Vault, as well as an e-commerce website called elietahari.com. To celebrate the brand's 40th anniversary, Tahari produced a four-decade capsule collection named "Elie Tahari 1974" which features retrofitted silhouettes in apparel. Mayor Bloomberg announced ' Elie Tahari Day ' on September 4, 2013 in commemoration of his 40 years of business. The brand was awarded with a Client Dream award by Fashion Group International and for three seasons, Tahari served as a guest judge on Project Runway All-Stars. In 2014 the company launched the outdoor line of eyewear, home, and Elie Tahari, and collaborated with photographer Steven Klein on brand marketing campaigns. With more office-centered models joining the market, Tahari turned his attention to the tailor-made suit in the 1980s, and the business elite ranked as women.