Remind Yourself One More Time to Pull Yourself Up to The Level of Success Will Go
How to think like a guide
It is the people beside and below you who will push you.
Greater success requires the support and cooperation of others and this support
And to get cooperation, I want leadership skills. Ability to succeed and lead
That is, the ability to do things that others would never do without guidance,
Both complement each other.
The methods of success explained in the previous chapters
A valuable component of developing your leadership skills. Now there are four of us
Want to master specific leadership rules or methods by which the executive suite,
People will work for us in business, social clubs, and homes everywhere.
These four rules or principles of leadership are—
1. Think like the people you want to influence.
2. Think about it: What is the humane way to handle the work?
3. Think of progress, believe in progress, move forward.
4. Set aside time to talk to yourself.
Following these rules will reap benefits. These are the everyday situations
Demystifying the golden word of leadership becomes easy if applied
Let's see how
Leadership Rule Number 1: Be like the people you want to influence
Think about it.
If you own others-friends, colleagues, customers, employees
If you want to manage at will, then one of the magic methods is to follow them.
A study of these two cases will help you understand the reason.
Ted B as a television copywriter and director for a large advertising agency
used to work Once his agency got a big job, the little ones
The shoe manufacturer's job is then to produce several TV commercials
Given to Ted.
A month after starting acting in commercials, it was understood that retail
Advertising had no effect on increasing product sales in stores. Since most of the cities were advertised only through television so TV
Special attention has been given to bullets.
A survey of television viewers revealed that
The viewer's ad seemed fantastic. "A of the best ads ever
It"—4 percent said. The remaining 96 percent had no response to the ad
or that their ads were "awkward". Such comments were often heard
"Wacky ad, sounds like a New Scorpion band up at three in the morning
Listening." "My kids love to watch commercials on TV but whenever they
Shoe ads show people going to the bathroom or getting up to get things from the fridge
Read." "I think it's a nineties kind of ad," "I think someone
Tried to show more cunning.
An interesting finding after analyzing all the interviews together
It caught my eye. The 4 percent who liked the ad had income, education,
Tastes and hobbies, likes and dislikes like Ted. But the remaining 96 percent are completely different
People belonging to "socio-economic" groups.
Ted's ads cost about $20,000 to complete the campaign
Failed, because Ted only thought about his likes and dislikes. And when advertising
It was trying to understand people's thinking about buying shoes
Didn't, just thought of his own choice. Ads that are personal to him
They created what they thought was their own charm, advertising according to the buyer's preferences
He didn't make it.
If Ted had thought like most people, he would have asked himself two questions: “If I were a parent, what kind of ads would make me want to buy shoes for my children?"If I were a baby or a little boy, what kind of ad would I like so much that I would go to my parents and ask for those shoes?" Then maybe there would have been a different outcome.
Why Zone Failed in Retail Joan is an intelligent, well-educated attractive girl, age 24: Freshly graduated Joan got a job as a buyer-assistant in a ready-made clothing store in a medium and low-priced department store.
His letter of recommendation was enthusiastically praised. "Jon is ambitious, talented, driven. It was written in a letter that he will surely achieve great success in life.” But John did not get that "small success". After only 8 months of work, Jon joined another sales job.
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