How To Sell Digital Products In 2022

There are several platforms to sell your digital product, but it is important to keep an eye on which one to choose because not all are good deals.

What are digital products?

An info-product or digital product is what can be marketed on the Internet. Thus, the content of these products is intended to add value to those who are acquiring them. Usually, these products are

- Applications;

- Courses;

- Webinars;

- Podcasts;

- Digital tools;

- E-books.

How to sell a digital product

1. Define your audience

Be sure to research different audiences and define the most appropriate one.

Let's assume that your subject of interest is cooking.

So what kind of audience do you want to reach? Carnivores or vegetarians? Brazilians or foreigners? Beginners or advanced cooks? Single people or married with children?

In short, there is a huge range - and the more detailed the profile of your audience is, the more effective your strategy will be.

2. Research your market

Look for statistical data about your product's performance in the market.

This will give you a good idea of how your competition is doing and will help you answer questions such as: what are your bottlenecks? How can you stand out by doing it differently?

3. Promote your product

This is perhaps the most important part of your whole strategy.

But beware! As already mentioned in this post, the idea here is to advertise on the right channels, and not to shoot all over the place.

At this stage, you should already have a good knowledge about your target audience, in which social networks they are most present if they usually access blogs, emails, etc.

Also, be sure to create a website with all the information about your product.

4. Sell - and get paid for it

After completing the previous steps, you should worry about delivering the product automatically and getting paid for them.

Nowadays, there are numerous platforms that offer all the necessary infrastructure for this, with real tracking of sales, payment methods, among other important features for the digital producer.

So if you have a digital product, but still don't know how to sell it, here are the 3 best platforms to sell your digital product.

1) Hotmart

Hotmart is one of the most well-known and used platforms for online courses. Created in 2011, has over 700 thousand affiliate users.

The Affiliate market is nothing more than a form of digital advertising, where the affiliate focuses on promoting the product or service of an advertiser in exchange for a commission generated by clicks, registrations, or sales.

On the platform, you can register your digital products for free, set up their delivery, set the value and commission for affiliates.

Hotmart has more than 70,000 options of digital products divided into 24 categories. In addition, it has a free members area and, according to them, the highest conversion rate on the market.

One of the highlights of the platform is the help it gives to the affiliate to optimize their sales, through some free tools and courses that motivate and increase results.

But in addition, Hotmart offers several advantages, such as:

- Automatic distribution of digital products to buyers;

- Exclusive solution for online payments, Hotplay;

- Correct distribution and transfer of commissions;

- Detailed report generation with several important metrics for sales;

- Advanced configurations to increase buyer interest.

Affiliates also have free courses, articles, and e-books to learn how to sell on the Internet and increase their profits.

Hotmart is one of the best-known platforms in the digital market, so it is one of the best choices to sell your info-product, either as a producer or an affiliate.

2) Monetizze

Monetizze, created in 2015, is another reliable platform for selling digital products, moreover, on it, unlike Hotmart, you can also find physical products.

Just like Hotmart, on Monettize, you can register your digital product for free. However, it is recommended that, as a producer, you have mastery of the subject you produce, besides being important to build an image of authority in the market.

Well-built profiles, producing valuable content, and creating a YouTube channel are some of the strategies used to build an image of authority as a producer.

But it is also possible to sell digital products as an affiliate, so the focus will be on good marketing strategies for attracting customers.

The advantage of this platform is that it provides integration with several important tools in various features, such as:

- Lead management;

- CRM;

- E-mail marketing

- Customer service

- Sales dashboard;

- Order management.

Monetizze also stands out for its up-to-date reports, in which it provides an analytical report per product. This way, the producer has total control of the main conversion metrics, such as where the lead came from and which channels are producing more results.

Access to the complete number of abandoned carts is another advantage of the platform, so it is possible to analyze your actions and develop strategies to improve this metric.

3) Eduzz

Eduzz is another reliable platform for selling digital products. Created in 2014, the platform hosts products, intermediates payment securely, and helps with outreach with its affiliate program.

To sell digital products as an affiliate, Eduzz has a service called 360 Academy, for those who are new to the market and want to learn how to sell online. In the academy, it is possible to find tools that help in sales, as well as a whole space directed to the learning and improvement of the affiliates.

The producer of info-products, on the other hand, counts on Safe Video, a platform that helps with the insertion of videos from the courses and classes. Basically, it serves as file hosting and has protection against unauthorized copies.

The advantage of selling as a producer is that all the profit from the sale is yours, even if the product is sold by an affiliate, your share is guaranteed.

However, it is essential to dedicate effort to creating a good product, and this can take months if you do not have technical knowledge in the area, such as video editing or proofreading.

Eduzz also offers a sales recovery service, where you can identify the reason for the cart abandonment. The service has no membership cost but requires a percentage of recovered sales.

Custom checkout is one of the highlights of the platform. This way, it is possible to leave the check-out page with the face of your company, including logo and brand colors. There are ready-made layouts, tested by experts, that you can choose to use.

thank you for reading!