How A Sales Training LMS Can Help You Increase Revenue

Sales training is a key part of the growth strategy for SaaS companies. With the rapid evolution of companies, they hardly have time to train their representatives. Many sales managers find training to be as simple as providing a sales manual or taking a few phone calls. However, the role of a salesperson goes beyond reaching potential customers. A sales rep needs to fully understand your customers and their problems, giving them a real insight into how your product can be beneficial. Hands-on sales training involves a large investment of resources. Today many organizations support this idea and consider sales training an essential part of a company's investment. Most modern organizations consider using LMS to deliver sales training as an integral part of their employee training process.

In today's competitive age, only 42% of sales training programs meet expectations, 11% exceed sales reps' expectations, and 44% need improvement. Organizations running sales training programs are exceeding expectations with 10% revenue.

Today, let's take a look at a strategy to build a strong revenue-focused sales training program and help your team improve sales.

Why is sales training important?

In today's highly challenging environment, it is essential to maintain a competitive edge. A strong sales force is one of the invaluable tools for keeping your company ahead of the competition. Today, customers and prospects expect more. To achieve your sales goals, you need to provide valuable information rather than basic details about your product. You need to empower your sales team with the tools needed for a relationship-building approach.

At Green LMS, we explored what training would help you achieve your goals and build relationships with your prospects and customers. We have developed a comprehensive sales learning strategy that leads to more sales. Let us dig into it.

Every salesperson must have full knowledge of your product. This makes it easier for your sales reps to understand the customer's point of view, what they want to achieve with your product, and how each feature helps them solve their problems. Integrating this knowledge with your sales team ensures they can expertly present your product and answer any questions your customers may have.

How do you want to communicate with your potential customers? Do you follow a formal or informal approach? These are key things your salespeople need to know. You can ensure that your salespeople are communicating effectively with your customers by creating a consistent tone of voice. It is essential to convince your customers emotionally before making a purchase. You can only achieve your sales goals if your sales reps communicate effectively with your prospects and customers and clearly describe the benefits of your product.

You can lead your business down the drain if you don't have clarity on who your customers are. Your sales reps need to know their core audience, their needs, and their problems. Your sales training program isn't possible until you have well-defined customer use cases.

Define specific use cases to help your customers make informed decisions about your product. Your organization must have a defined use case for building trust with your customers and meeting their needs and expectations to make a purchase.

To track leads, your organization needs to invest in sales tools and resources. Your salesperson needs to know how to use CRM effectively to drive sales, productivity, and track leads. According to Nucleus Research Report, 65% of companies using CRM achieve their sales goals. And Forester's research shows that 50% of companies have improved their team's productivity with the help of a CRM. With CRM you can easily plan and manage your time by prioritizing tasks. CRM allows sales reps to spend more time with prospects and customers, leading to more sales opportunities and stronger customer relationships.

At Green LMS, pays close attention to corporate culture. We believe that a company that values its employees encourages trust and communication between them. This is how your employees learn your company's values. You can regularly increase your team's progress by sharing a shared vision. This will enable your sales reps to increase sales opportunities and achieve your sales goals.

Traditional Vs Online Sales Training

Previously, sales training was face-to-face with the sales manager or other sales team members. But today it is no longer the only option. Companies are increasingly switching to online training platforms. Organizations effectively deliver training through learning technologies such as learning management systems. According to the sector survey conducted by corporate visions, 65% of companies have invested in technologies for online training. Online training is measurable and scalable. It allows your organization to automate the sales training process by controlling sales training interruptions and costs. Online sales training is more focused as it only provides insight into a student's chosen topics. Online sales training engages the salesperson by providing modern sales tactics and tools to improve bounce rate. Companies that invest in online training increase the productivity of their employees by 30%. Online sales training has a significant impact on your company's overall ROI. You can improve sales KPIs quickly by maximizing sales leads with online training.

However, in Green LMS, we take an intermediate option by implementing a blended learning approach. We improve sales team knowledge, productivity, and performance by combining traditional learning methods and online strategies to provide richer learning experiences.

DESIGNING A SALES TRAINING PROGRAM

Let's take a look at how to create, manage and deliver an effective sales training program. Here are five essential steps to an effective sales training program.

Your sales training program depends on factors like your industry, products, etc. An effective sales training program requires you to outline a comprehensive list of competencies your sales team needs to achieve. Your sales training program should meet the needs of your organization and sales team. You can start with the essential skills you think you need to achieve your sales goals.

According to the Pareto principle, 20% of skills determine 80% of sales success. A structured training program can quickly increase the proficiency of your employees.

We achieve this at Green LMS by calculating how long the sales onboarding process would take. As a result, we established courses and assignments to be acquired during the training.

Identify the different formats you will use to deliver the training. What course is available in your LMS? Will you be giving traditional or face-to-face sessions? All of this will allow you to structure your training content and your team will effectively implement the strategy.

After planning your sales training content, ensure that the training is accessible through the LMS. Centralize your LMS before delivering and managing sales training. This gives your sales team members instant access to all training content. Guide all of your salespeople through the entire training process to ensure they understand the exact requirements. You can always inform your employees which courses to take, where to find materials and how to achieve their goals.

A sales training LMS can be very useful for high-growth companies. You can easily add new sales team members to the onboarding process via LMS. Your students are automatically assigned groups when they are added to the LMS. You can assign courses to all group members at once instead of enrolling each student individually.

Learning Paths are essential elements of LMSs that automate all your tasks and ensure that everyone on your team receives the required training resources. Learning Paths are ideal for a sales onboarding plan and connect the number of courses you select. You can easily enroll an unlimited number of students on the training path. Your students can complete the courses without any intervention.

Assessments are one of the crucial elements of your sales training content. You can easily verify that your sellers have included the required information by testing it.

Within an LMS, you can assign weekly assignments to your students for assessment. You can include quizzes, true or false, or other interactive activities to make sure your sales team understands all the information they need. To make your assessments more blended and personalized, you can conduct a webinar or instructor-led virtual training (VILT). Plus, you can encourage your sellers to give you real-time feedback on your product.

To determine what works and what doesn't, you need to monitor and measure the success of your training. You can get real-time sales and training insights by using LMS reports and comparing the results achieved by your sales team before implementing the training strategy.

You can easily track the performance of your sales training program based on your KPIs. You can quickly identify critical points for improvement. This way you get real-time, meaningful results that impact the most critical parts of your business.

Green LMS helps you deliver interactive and engaging sales training with an insightful and powerful learning management system. You can easily create your training content using a powerful authoring tool. Access ready-to-use reports tracking training performance and employee progress. Provide your staff with a rich and seamless learning experience with the Green LMS mobile application. Implement an effective sales training program with us.

Schedule your demo today to learn more about Green LMS.

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