BUILDING A BRAND AROUND A BUSINESS!

Every Business that has ever existed or the existing ones or the one ones that will exist in future have and will need a concret connection that will connect the business with the audience.

Building a Business might sometime sound easy but it's totally different when it comes to building a Brand. It is the Brand that speaks whet your business if for, what purpose is it actually solving and what are the future possibilities of your businesses.

Brand Identity Builds Loyalty and Trust

Your brand represents you and your promise to your customer. Your brand helps you create clarity and stay focused. Your brand helps you connect with your customers emotionally. A strong brand provides your business value.

Why You Need to Create a Brand Identity to Grow? 1. Without Good Brand Identity, You’ll Never Be Recognizable : Your logo design and colors are some of the main components that help make your brand highly recognizable.Everybody knows the blue and yellow of Ikea and the iconic red of the Coca-Cola brand. As soon as someone sees your color palette alongside your logo, they should instantly realize that they’re looking at your brand.

Don’t worry about the general public getting sick of seeing your brand everywhere. This is actually something to be embraced, as continued recognition will lead to increased trust.

So, the more people see and recognize your brand, the sooner you’ll be able to build trust in your company. Before you know it, you’ll become a household name! If you don’t think that your brand currently boasts good recognition, here are some things you can change:

Train your team: Everyone needs to be on the same page when it comes to brand identity. If your employees keep on getting it wrong, then your customers will never recognize your branding.

Create a new logo: Your logo needs to reflect your brand’s message and values. And don’t take your brand colors for granted either — bright colors that suit your company can make a huge impact.

2. Brand Identity Builds Loyalty and Trust!

In order to differentiate yourself from the competition, your brand needs something to set it apart — something unique.Once you identify what that is, why not focus on this as your main USP?

A strong, unique brand image is an essential part of building a good relationship with customers. If they feel that you both share the same values, they’ll be attracted to your brand and will likely feel comfortable choosing you over the competition.

If you can keep this connection alive, you’ll be able to cultivate a long-term relationship — which can ultimately lead to stronger customer loyalty and higher lifetime value (LTV).

3. A Poor Brand Identity Will Lower Revenue :

Strong brand identity leads to increased recognition and brand awareness, which should hopefully help improve your company’s word-of-mouth recommendations.

When your brand is top-of-mind for your customers, they won’t have to think twice when an acquaintance asks them for a recommendation — your company’s name will roll right off their tongue!But how would this same situation play out should a customer find your brand unmemorable?

If someone approaches them for a recommendation, they won’t be very likely to suggest your brand — as they’ll have forgotten all about you. Losing the possibility of word-of-mouth sales is a portion of your revenue going straight down the drain.To ensure you don’t miss out on revenue, keep our previous tips in mind.

While Good Brand Identity Can Increase Revenue :

When one thinks about incredibly strong brand identity, Apple comes to mind almost immediately. Apple's high price point is a direct result of the strong, reliable brand it’s built over the years.

Despite the fact that quality-wise Apple products are pretty much on the same level as the competition, Apple is able to charge a premium price. In the minds of its customers, its products are worth more than the many other technology brands. This has a lot to do with brand identity.

So what can you learn from Apple? By spending the money necessary to create a strong, unique brand identity, you too can attract high-paying customers.

BUILDING A BRAND AROUND A BUSINESS IS EASY ONLY WHEN YOU UNDERSTAND THE MARKET AND IT'S REACH AND WHOM ARE YOU SELLING.