Begin Creating Shareable Content of High Quality

The answer is...everything and anything that is pushed, shoved, or packed into a search engine's ranking. Penguin 2.0 takes it a step further, penalizing you not only for over-optimized pages on your website, but also for offsite pages that link to you. They're giving you a grade based on the quality of the website hosting the link, as well as the relevance of the website hosting the link.

This means that it's no longer only about producing high-quality content; it's also about producing high-quality shareable material. Last year, Google slammed those who took advantage of SEO and strongly advised SEOs to reconsider the quality of their material. Penguin 2.0 is reminding us that not only must Google consider your material to be of high quality, but everyone else must as well. The Google spiders may give you a pat on the back.

Content Still Remains the King

While most webmasters seem to understand the importance of great content on their sites, many have forgotten about it once they go offshore to build connections. Penguin 2.0 is emphasizing the importance of the quality of any content that mentions or links to your website, as well as the quality of the onsite content.

Online Socializing Is The Skill Of Subtly Putting Yourself In The Spotlight.

If you're still unsure about this whole "social networking" thing and believe that "liking" other people's sites would hurt your own success, get over it as soon as possible. If there's one thing Penguin has taught us, it's that we're all in this together. Not only are we expressing it, but Google needs to see it.

Google has placed tremendous pressure on the general public to determine which websites provide the highest quality and most relevant products/services in a given area. All of this is accomplished Get Rid of the Sales Pitch.

Get Rid Of Sales Pitch

When it comes to effective online marketing, you should forget all you've learned about sales and instead focus on networking. This applies to everything you do, from Facebook posts to content outreach to your own blogging. Stop attempting to sell your product and start positioning yourself as an expert on the issue, if you haven't already. This could be the case.

Through social networking, social bookmarking, blogging, discussion boards, and repeat visits to your website.

Conclusion

Success in SEO is simply related to the content first the captivating the content the more people it will gather on your sites avoidance of over - optimization should also be considered.