Advice from a Blogger who is earning 3 million dollars

To date, there are literally hundreds of people who have talked about how to make a living from the internet, as advice and confessions give and take. Sometimes better and sometimes worse, many have succeeded, and we are not talking about the minds that become millionaires before the age of 25, but about everyday people who nevertheless had a system. And program. And determination. One of them is blogger Jon Morrow, who has created not one, not two, but three $ 1 million a year blogs each.

“It was a good month,” he tells us, “we do not always make that much money. “But we almost always get $ 100,000 in sales.” Monthly. But how, how? “Well, I’ll tell you,” he says, “not because I want to cock (okay, I want a little), but because most of the advice out there is completely snotty.” What does he mean; “For example, do you see any ads on this site? No; Do you see e-books for sale? None of that, right? There is a reason for that. “ So let’s see what it tells us about how you can really make money on the internet without talking in general and vaguely, rather than specifically and with proof…

But who is the successful blogger?

Jon Morrow worked for eight years with some of the best bloggers on the internet. Like Brian Clark, whom he saw turning his Copyblogger into a multimillion-dollar firm, or Neil Patel and Hiten Shah, whom he helped send their KISSmetrics to unimaginable financial heights. “In total,” he tells us, “I would not be impressed if both blogs have made more than $ 50 million.” In comparison, the $ 100,000 a month that I managed to make is nothing but crumbs. “ And he hastens to advise us that “it was not easy. For the first years, I worked 80–100 hours a week and even now I waste at least 60 hours. The good news; It paid off. “If you take some of my lessons seriously, it will work for you.” He even made an application (Blog Profit Calculator) for how much you can get from your blog, which we can try…

How did he make money?

From the moment we decide to use our blog to make money, we are not just bloggers, he tells us, but we become entrepreneurs and somehow we have to deal with it. What you sell is your knowledge of an object and your expertise, hoping to attract people (“customers” typically call them) and gain their trust. When this happens, then things can well take the form of an avalanche and ensure a rich life. His own story, which he is more than willing to share, has not been easy. It took him five whole years to make his first dollar. He started four different blogs and wrote about these nights and weekends. The first three failed, despite the time and effort he had spent. “I made a lot of mistakes and in the end, I had to close them without making a penny from them.” Only the learned from the mistakes and despite the many failures, he approached success more and more. And so the fourth blog was to be fatal. It now attracted 1,000 visitors a day for the first two months and sold it for $ 10,000. Then he went to work for Copyblogger and KISSmetrics for a few years, saw their incredible success, and said to try again. It’s like any other job, he tells us, you learn from your mistakes and move on. And the good thing here is that mistakes do not cost property and put you in with the shoes. Everything else, you only waste time. And trouble…

How to make money from blogging

In five steps:

• First, you set up your blog.
• Second, you write content that attracts a lot of people.
• Third, persuade people to give you their email, offering something for free or gaining your trust in your content.
• Fourth, you are now sending content to your subscribers that strengthens your relationship.
• And fifth, you sell products or services that your audience wants.

“The problem; It’s hard to do! Because the process may seem simple, but each step is complex and requires skills. Especially the fifth and last step. What kind of products and services do you sell? And it gives us an idea with the graph below.

What if you do not have your own products or services to sell?

What do you do then?

Again, you can make money by selling other people’s products or services. The most common and “less profitable” way, he suggests, is to sell advertising, allowing companies to advertise their products on your site for a fee. You can even make deals with companies to get a commission from every sale that takes place through your website, what we call “affiliate marketing”. His own experience suggests, however, that this is paradoxical about how the internet works, that you should not sell advertising or use Google (Google AdSense) ads! This tells us it is completely wrong, despite the common belief that this is how money is made on the internet, with websites that sell advertising space. It may apply to large sites, but it is a deterrent to new ones. And he confesses to us his experience in Copyblogger and the experiment they did, in a site that did not host ads, that is, they told them to try it to see what would happen. They made three ads on the right side of the page and the website now looked something like this…

The ads were for their own products and he remembers selling $ 50,000 worth of products in the first month. Not bad at all. And then he wanted to see how much advertising and companies would pay to use their space. The market research indicated that the best offers ranged from $ 5,000 per space, $ 15,000 per month for all three, “70% less than what we made by selling our own products.” And this was true for a big and serious site. Imagine how low it would be for a new site that has not yet been established. That’s why he tells us that the best way is to enter into agreements with companies in order to get a commission from the sale of their products. “If you have a loyal audience that trusts you and you are trying to see how to make money from blogging, selling ads is not a smart move ένα None of this will bring you as much as promoting your own products or getting a commission to promote others “. “Affiliate marketing” therefore favors itself, as the commission can reach up to 50% and it is easier to promote the products of others through links in your texts than to make your own products. Except, he tells us, and if you offer services, then it’s smart to advertise them from the beginning. “If you are a graphic designer, real estate agent, lawyer, or someone who provides services anyway, you want to offer your services on the blog from day one. The profit you will make will be bigger than any other, at least in the beginning “. As for our products, it tells us that the easiest way for a blogger to get started is through an e-book. The big mistake here is that in order to catch it they usually sell it very cheaply. And if you do not have more expensive products to sell, he advises us, then it is in vain, as you will make crumbs. The goal is to create a range of products (educational aids, legal advice, whatever you want) and even start from the most expensive to the cheapest. “Here at Smart Blogger, our products cost $ 9,997, $ 1,997 and 997, 497, 197 and 47. We started with the most expensive first and then went to the cheapest. And it was much, much more profitable that way. “ This is because there is no cheap market, he tells us. Even if your readers do not have $ 10,000 for your product, something “which is true in 98% of cases”, “it does not matter”: you will make more money by selling at 2% than at the other 98% together.

His very expensive, say, $ 9,997 product is an annual subscription to bloggers for advice and guidance, “an audience that is not exactly known for its wealth. And yet, I always fill the ten positions in a few minutes. And here’s why: the last time I opened it, I alerted 40,000 bloggers and 2% of those 40,000 pens were 800 people. “And because I only accept 10, I created a situation of extreme rarity.” We can do the same, he tells us, even if we have only 100 subscribers, as 2 of them may be able to buy our expensive products and services and these 2 will give us much more than everyone else. the other 98 together. “And I’m not saying you have to charge $ 10,000. We usually make more than our $ 2,000 product than our $ 10,000 product. “

So do not be afraid to charge for the services you offer, he urges us, and always be okay with your obligations, as the customer must be satisfied with what he paid for. After all, a website with 10,000 subscribers sells in most markets comfortably for $ 100,000, another way to make money by setting up blogs and selling them. As it will be clear by now, the list of emails is more important than anything else, “the most accurate indicator of how much money you can make”. Even on Smart Blogger, which is now a giant in the field, Jon Morrow seeks to make only $ 1 per subscriber per month. The more subscribers you have, the more likely you are to increase your income.

And it is equally important, he tells us, to start offering something from the first day of operation, even without any subscribers. And this for our own good, for our psychology, so that we do not get discouraged and give up an hour earlier. Morrow is here to offer a lot more advice and know-how through his blog and even for free, as he says it is his responsibility. A responsibility that pays off and even richly…