9 Rules To Make a Customer Buy

1. Learn to properly advertise your product.

If you have the opportunity to take part in the PR of a product or recommend several advertising techniques to your superiors, be sure to use this chance. Offer to do a guided tour for buyers at your facility or manufacturing facility. A kind of day of open doors, where buyers can get to know your goods or services more closely, ask questions, and hear answers to them, taste, taste, touch the goods.

Make special offers on this day, unique promotions for a special product, let your customers feel like they are on a holiday. Choose the right music, place the goods in a conspicuous place, in a beautiful backlight, let your customers relax and forget about all the affairs and problems, and you will see — clients’ hearts and wallets will open for you with great ease.

2. Take care of your client.

Your customer greeting plays a big role in the purchase of the product by the buyer. Therefore, be a polite, smile, introduce yourself, ask if you need help, what your client is interested in. But do not be annoying, no matter what type of business you represent, whether it is selling furniture in Perm or something else.

Adapt to the client’s tone of speech, the manner of speaking, the speed of speech, to his character, follow the client’s poses, and “mirror” them. But make sure that the client does not notice your reception, because he may perceive it as a mockery.

3. Sell the product to yourself, and then to the client.

Check the product for yourself. Find words that will convince you to buy a product. After all, if you do not want to buy your product, then the client clearly does not want to buy it. Convince yourself of the profitability of the product, while looking at yourself in the mirror, follow the movement of your hands, eyes, facial expressions.

4. State the problem and solve it with the product.

Think about what the client loses without your product or service, what inconveniences await him without purchasing this product, and tell us about them in the form of a survey like “Doesn’t it cause you inconvenience …?” You create a problem that the person thinks about and understands that he really needs to somehow solve it. And you are already proposing a solution — this is the purchase of a product.

5. Tell the client why it is profitable to buy right now and not later.

In addition to the uniqueness and other properties of the product, tell the client that this product needs to be bought right now. After all, it is being bought up and there may not be more left, this is a unique product and there are very few of them, yours is cheaper than others and is cheaper only for a few days. The main thing is for the client to understand — if not today, then never. And then he will quickly decide to buy.

6. Tell a story about previous customers.

Tell us how other customers bought the item or how you purchased it for yourself. It should not look like a “fairy tale about a unicorn”, but like the seller’s frankness to customers. If you talk about how you bought this product, hush your voice, as if you are telling your secret only now and only to these customers.

7. Use code words.

The client should often hear such words as benefit, profitable, cheap, opportunity, uniqueness. He must hear and memorize them.

8. Remember the individual approach to the client.

See what type of customer you are and use sales technology for that particular customer type. Monitor the behavior of the client and choose the approach that is most convenient for him.

9. Don’t Forget!

Reveal the entire characteristic of the product, back it up with reviews, statistics, expert opinions, examples of use. You must know everything about the product in order to answer all your customer’s questions. Do not be afraid to let the client touch the product, try it so that he understands that this is what he needs, he is comfortable with this product and he no longer wants to part with i