Increased Awareness about Oral Hygiene to Drive Sensitive Toothpaste Market
Sensitivity toothpaste are the ones that work through desensitization of the nerve endings in the dentinal tubules or covering up exposed dentinal tubules.
Sensitive toothpastes also come with fluoride, which has proven to make tooth enamel stronger and help in the prevention of tooth decay. The global sensitive toothpaste market is likely to observe growth in the high occurrences of oral problems. Sensitive toothpastes come with fluoride and it has proven to make tooth enamel strong and help in the prevention of tooth decay.
The global sensitive toothpaste market is estimated to be influenced by the augmented awareness of the consumers about the problem of teeth sensitivity and the ill effects of the same on teeth. Such high demand for the toothpaste is ascribed to the several campaigns conducted by leading players to raise the awareness level. These campaigns are predicted to delight, engage, and draw the attention of consumers.
The global sensitive toothpaste market is predicted to rise at a healthy growth rate of 5% CAGR over the tenure of assessment, from 2020 to 2030. Unhealthy lifestyle and lack of proper oral care is estimated to drive the demand for sensitive toothpaste over the tenure of analysis.
Some of the prominent companies profiled in the global sensitive toothpaste market are Church and Dwight Co., Inc., The Procter & Gamble Company, Tom's of Maine, Colgate-Palmolive Company, Unilever, and GlaxoSmithKline plc.
Benefits of Organic Ingredients to Bolster Demand for Organic Sensitive Toothpaste
The global sensitive toothpaste market is predicted to witness considerable growth due to the unhealthy lifestyle of rapidly growing base of millennials. This section of the population makes significant contribution toward the revenue generation for the global sensitive toothpaste market in the years to come. As the lives of consumers get busy, there is little time left for healthy habits such as this, which often leads to oral healthcare problems.
In addition, penetration of various e-commerce platforms in emerging parts of the world such as Indonesia, China, and India is likely to widen the scope of growth of the global sensitive toothpaste market over the period of analysis. Rise in disposable income of the people with inclination toward spending on premium and specialized healthcare products, such as specialized oral care products. This factor is likely to support growth of the global sensitive toothpaste market over the tenure of assessment.
A rise in the consciousness about dental health and hygiene has resulted in an increased demand for organic toothpaste because it health tooth sensitivity effectively. In addition, oral dental care products that are made from organic ingredients, which are believed to help in the prevention of tooth decay, cavity, oral cancer, and other types of dental problems. As such, high demand for sensitive toothpaste with organic ingredients is predicted to bolster growth of the global sensitive toothpaste market in the years to come.
Rising Demand from China and India to Bolster Growth of Asia Pacific Market
Asia Pacific is predicted surface as one of the rapidly growing region in the global sensitive toothpaste market, thanks to the rising demand for oral care products among consumers in India and China.
A rise in the awareness about dental hygiene and disposable income of the people in Asia Pacific is predicted to play an important role in the growth of the sensitive toothpaste market on the region.
Supermarkets to Remain on Top, Online Channels Catching up
Supermarkets/hypermarkets generate the maximum revenues, accounting for a majority ~65% share of total market value. On the back of still prevalent grocery shopping in semi-urban areas, sensitive toothpastes will continue to sell more through supermarkets/hypermarkets. The presence of supermarkets/hypermarkets in high footfall areas such as malls, and commercial spaces contributes significantly to the segment’s share-wide dominance.
Online distribution channels present financially rewarding opportunities with an impressive 7% CAGR during the projection period. Increasing number of millennial consumers and their demand for convenience over in-store shopping is a central factor for growth in this segment. Convenience stores are another popular touch-point for manufacturers. The convenience store distribution channel holds the second largest share, 22% of the total market value is generated from this segment. Dental professionals are witnessing an increase in customer footfalls which furthers the prescription of sensitive toothpastes from dentists. Pharmacies & Drug Stores offers the second most lucrative growth prospects with a strong 6% CAGR through 2030.
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