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7 Ways to Take Your Yoga Classes Online

Yoga Classes Online

By Digital Marketing SoulPublished 4 years ago 5 min read
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The job of a yoga teacher isn’t easy at all. We know being yoga teachers we can’t show we are stressed, but at the same time we have to take care of innumerable things – the most important being our expenses and how to increase our student base.

As a result, the majority of yoga teachers are looking beyond the traditional setting of yoga studios and focusing on online yoga classes. There is an incredible online yoga community to reach out to and an opportunity to let the community know about you. But, you must be thinking how do I do it? Well, here we present to you 7 ways to take your yoga classes online.

1. Focus on Your Key Expertise

Before you start teaching online, it is crucial to decide on the niche you want to focus on. With so much competition out there, you really need to set yourself apart with your offerings.

• Do you offer something extra like prenatal or postnatal yoga, yoga therapy, etc.?

• Do you also cater to corporate employees?

• Do you empower your students with philosophical teachings?

Take your time, create a list of the subjects you want to teach and think of how it will benefit the community.

2. Create a Website

A website increases your credibility and creates a brand for your yoga business. It is a place where people can come and learn more about the styles you teach, the course you offer, the prices and timings. If you don’t have the know how to create a website on your own, you can hire a yoga marketing agency who can do the job for you.

A website gives you the opportunity to be found online which is crucial for the success of your yoga business. Better if your website comes with a video streaming facility and make sure that it is easily navigable with consistent CTAs (call to action).

3. Shoot Instructional Videos

You have to understand that unlike traditional studio classes, online classes lack the human touch. Therefore, you have to be quite creative and inspirational with your videos.

You can shoot your own videos as there are plenty of equipment choices available nowadays that can help you to skillfully shoot your videos. Or else, you can also hire professionals from a yoga marketing agency to shoot and edit the videos for you. Also, don’t forget about the script that goes with the video which will guide your students through their practice.

4. Try Different Platforms

Apart from videos, you need to explore other choices that can help you further extend the reach of your online yoga content. Podcasts can be a good choice considering the fact that even if people aren’t able to watch your videos, they can still listen to your content.

There are plenty of other options available as well like Udemy, YogaVibes, Namastream, Grokker, etc. where you can create your profile and join to offer online yoga classes.

5. Promotion on Social Media

With millions of users across the world, social media platforms have turned out to be the best bet for marketers to advertise their services and products. You too can leverage the same especially platforms like Pinterest, Facebook and Instagram. If you do have a decent social media following, you can add on to that with paid promotion advertisements.

Email newsletters are also a lucrative option to let your target audience know about your online yoga classes and offerings. You can send the mails to your audience on a weekly basis with the information about the courses and last date of signing up.

6. Provide Easy Ways of Support

Often at times, students face a hard time learning from online courses as most of them are self-guided and there’s nobody there to help them when in need. From injuries to lack of knowledge of alignment, studies face the risk of several issues that do more bad than good. Thus, it is essential that you provide them with a support system that can enhance their practice and understanding.

You should integrate the option of live online classes where you can host live sessions on a weekly basis. Apart from that, you should also include the functionality of live chat on your website through which your students can ask their queries and you can reply back on the same.

Pro-Tip: Always lookout for innovative and meaningful ways to enhance the quality of your online classes so that students keep coming back to you.

7. Keep Faith and Enjoy Your Job

This new venture will obviously bring with it challenges and obstacles but keep your faith in yourself and it’ll pass. If you have made it this far with your courage and determination, you can definitely work out your way and take your yoga classes online with success.

Stay focused on your goals and most importantly, enjoy what you’re doing. Its human nature to feel overwhelmed at times and feel that isn’t taking me anywhere, but even the smallest of steps are a reminder that you’re making progress and moving forward. Indulge in self-practice when you feel low and always keep reminding yourself that you need to meet up to the challenge.

As a yoga teacher you’re seasoned to overcome obstacles and barriers, so no matter what don’t give up midway. To find the courage to do something exciting and new is all part of your yoga journey. If you really wish to take your yoga classes online and do it in a good way, always stay positive and just keep working until you achieve what’ve been aiming for.

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