This Is How People's Are Finding What's Trending: 14 Tools for Topic Inspiration (Part-1)

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar.

Not everything you publish has to be related to a current event but using trending topics strategically will allow you to ride waves of demand in both search and social platforms.

Trending Topics Here are 14 of the best sources to help you find out what's trending.

1. Google Trends

Google Trends is the gold standard for identifying trending search topics in your industry.

It tracks global search trends and provides a wealth of data broken down by date range, geo-location, category, search type (for example web search vs. YouTube), and more.

One of the more recent advancements of Google Trends over the last couple of years is its incorporation into Google Search. Google has become a destination not only for inputting a query but also for reading the most recent trending stories based on your interests.

2. Exploding Topics

This tool is useful for entrepreneurs, investors, or those looking to identify trending business ideas, categories, or companies.

Exploding Topics doesn't provide as much context as other trending topic tools, so you either need to subscribe to their newsletter or use this tool in conjunction with other tools to fully understand the trend.

3. SparkToro Trending

When Inbound.org shut down, Sparktoro filled an important void for marketers. Sparktoro Trending surfaces the latest trending marketing, SEO, and technology articles.

Sparktoro surfaces these trends based on the number of social shares from members who've connected to the tool (along with other means).

4. FrontPageMetrics

There's a Reddit thread for virtually every area of interest. Frontpagemetrics.com is useful for identifying which subreddits are seeing the most daily, weekly, and monthly growth.

With over 3 million tracked subreddits, there are plenty of rabbit holes to help inspire your content roadmap.

5. Feedly

Once you've identified the most important publications or news sources that your audience consumes, this tool is one of the best for aggregating the latest stories in one place.

Feedly is one of the most powerful tools for identifying trending topics and staying up to date in your industry by showing you the most recent stories published from your curated list.

Feedly also has some valuable paid features like the ability to follow newsletters, Twitter, or Google News feeds. Or, use its AI-powered bot that listens across the web for certain topics.

6. Podcast Notes

Podcasts are an unsung hero in identifying trending topics. Podcasting is a $1 billion industry expected to gain 10% more listeners each year. This is a huge opportunity for identifying trending topics for your clients or organization.

Unfortunately, podcasts take a lot of time and focus to digest the content and aren't ideal for everyone.

Podcast Notes solves the problem of identifying the key takeaways of individual podcasts in a quick newsletter format.

If you don't have time to listen to 10+ podcasts a week, Podcast News does the heavy lifting for you across fitness, nutrition, startups, technology, finance, crypto & lifestyle topics.

7. Buzzsumo

The best community managers have well-polished systems for listening to trending social media topics for their vertical.

Buzzsumo has long been one of the best-in-class tools for helping you identify viral content across social channels and has moved into additional areas of content discovery that span across video and Q&A websites, as well.

If you're looking for the top trending video content in your vertical, Buzzsumo can show you what content is getting the most traction on YouTube.

Final Words,

As you can see, there is no shortage of trend spotting tools out there!

The best systems for marketers provide the ability to aggregate articles, newsletters, alerts, and moments of inspiration for the build-out of future campaigns.

How will you put these to work for you? Let me know in the comments.!

The End.!

STAY TUNED FOR PART-2 :)

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Signing off-

Sahil Kumar