Which Digital Marketing Trends Have Been Successful in 2020 and You Should Leverage Them in 2021

Know digital marketing trends to place your bets and deliver good business results.

The world is becoming more digital and the Internet has become a very effective vehicle for customer relationships. The fact is that the digital environment is constantly changing. Therefore it is necessary to keep up with digital marketing trends.

If your company is always looking to stay on top employ strategies that are gaining traction and delivering results. Check out some of the digital marketing trends you should be pursuing.

Artificial intelligence is one of the trends in digital marketing

Artificial intelligence is present in digital marketing in different ways. One of them is through Google Analytics, which allows you to better target campaigns.

The use of bots or robots is another point that has gained prominence. They learn more and more, make customer relationships personalized and often humane, which helps increase sales and improve service.

In addition, while talking to bots, you can collect customer data they can move forward in the sales funnel.

If you sell insurance, you can ask a robot to answer frequently asked questions about how car insurance works.

If a prospect wants to know the cost of insurance, you can collect data. But you can provide an auto insurance price list that offers values. So that they have a sense of the price.

Using SEO as a strategy

Using SEO is becoming more and more necessary. Especially when you want to appear on the search engines and guarantee organic exposure.

“Google uses 200+ factors in their search algorithms such as user intent, trust, and brand authority”. According to Shane Barker a leading digital marketing consultant.

This will require more careful consideration of the algorithms used by search engines. In order to always improve SEO and thus be able to keep costs down with paid media.

Voice search

The use of voice search is becoming more common. People search for information on their smartphones while driving or using voice assistants at home.

To achieve good search positioning, you will need to improve your SEO strategy. As the semantic structure used in this case is very different from the written one.

It will be necessary to create more content that is simple and natural, reminiscent of the manner of speech.

Using WhatsApp

This communication tool is no longer a simple channel for individuals. But has become a powerful marketing tool after its Feb 2021 update.

This is part of digital marketing trends to watch out for. As they not only enable relationships with buyers for sales purposes, but can also be a distribution channel.

Companies are increasingly using this app to advertise promotions, gain customer attention, and even sales. This requires closer communication with the public.

Going back to the insurance example, you can talk to a customer, ask questions, and show promotions through this channel.

Referral Marketing

The best advertising is word of mouth and on the internet. This is called referral marketing, which can be a very interesting marketing tool.

It is much easier when a customer who is already consuming your product or service points. Because whoever receives a recommendation will have more security when buying.

To be successful with this strategy, they usually offer some benefit in exchange for a referral. For example, the referee can earn a real bonus or a discount on the next purchase. A candidate can also receive an incentive bonus.

Using images

Visual design is gaining in importance, so much so that when searching, images appear more and more often. Including images in your SEO strategy guarantees a consistent result because they are able to grab attention.

This becomes even more apparent when we see the rise of image-driven social media platforms like Pinterest and Instagram.

These are just a few of the digital marketing trends that are expected to continue in 2021. But others, such as video, podcast and personalization, should not be overlooked.