UI/UX Design: A Key Player In Creating Brand Identity

Building a brand identity might not be all about visuals, but planning still plays an enormous role in building the proper brand view among the users. Through the utilization of colors, fonts, patterns, and customary design principles achieve the specified brand identity within the market is simpler than it's like.

This is a digital age we live in and during this digital age, having a web presence for your business is crucial for the success of the business. And when it involves website design, the matter of UI/UX is of monumental importance.

When you own a business, whether you're selling fried chicken, or renting out a car, you would like to show your business name into a brand in order that you'll distinguish yourself from everyone else within the market. This process is named branding, and this process makes sure that your business doesn’t become one among the gang.

Now that we've talked about both UI/UX design and branding, it’s time to research how this two mix. seems that the foremost effective way of branding today is thru the website since only a couple of people today actually bother to go to the physical store. So what's the role of UI/UX design to make an identity for your brand? Before we go deeper into that, let’s go in-depth about branding.

Understanding Your Brand

When it involves brand, the symbol, or any quite visual representation is merely a part of the “branding”. The brand refers to the general experience a customer/client has together with your business. which ranges from the aesthetic of your website to the customer interaction your clients may have with you.

And that is why UI/UX design may be a key element of making a brand identity. Let’s look deeper into the matter now.

Role Of UI/UX In Branding

When it involves an internet site, UI/UX and branding are tied to every other through customer experience. the planning of the website goes to market an honest experience, and therefore the good experience of the customer boosts the brand, meaning successful branding. So you'll see that the role of UI/UX design in branding is straightforward. It just must create a far better design, that improves the customer experience. But it gets complicated from here. The great experience you're getting to wear an internet site must be connected to something, a visible element, or a name. which element must be consistently present throughout the web site, otherwise, the connection never happens and therefore the customer will feel lost. The curved symbol is some things we are all conversant in. it's the brand symbol of the clothing company. and therefore the symbol is distributed throughout their website. And this is often not almost the symbol. But faithful Nike’s products that have a clean and delightful design without going overboard, convenient and durable, the website is meant to reflect its product qualities. this is often a neat example of excellent relation between UI/UX design and branding.

But good UI/UX design doesn’t always mean good for branding the instant the planning of the website is just too complicated or hinders the customer experience, it'll create a negative opinion within the customer’s mind.

Tools For Design – The Branding Necessities

These tools of design also are branding necessities. Creating a visible brand identity means depending heavily on these three elements. So how are these elements getting to assist you to make a brand identity? Let’s determine.

1. Colors

Color is that the key element of making a visible. Whether a visible go to form the client happy or make them feel anxious, relies on the color. which is why color is such a necessary element for branding. The reason why the utilization of color can make or break your brand is that colors have a significant impact on people’s emotions. From the above image, you'll see the colors and therefore the emotions related to them. And you'll also notice how the brands have chosen the colors wisely to send the specified message to their consumers.

Blue invokes a way of trust and strength among the viewers. This is why leading companies like Dell, HP, Intel have chosen this color to make their brand identity because as tech companies, they definitely want to be dependable for his or her users.

Similarly, red is energetic, and at an equivalent time, it also excites hunger. that's why you'll see brands like Coca-Cola, KFC, Kellogg’s using this color for branding. In this manner, they will appear attractive to their customers.

The color you select features a serious impact on the customer’s mind. This is why once you are building your website UI, you've got to work out what quiet brand identity you would like to make, and what quiet message you would like to send there. Once you've got determined that, make your choice of color supported that.

2. Typography

Not only because it's one of the foremost famous social networking platforms within the world, but also due to its font type. Picking the brand font may appear as if it’s a difficult business. But really it’s tons almost like choosing a color for your brand. When choosing the proper font for your brand, you've got to form sure that your choice of font fulfills these four criteria:

Conveys your brand message clearly

Is legible to the users

Works on all the platforms

Is unique

You have to start out together with your brand personality first. counting on whether you would like to travel with a cool and quirky personality or serious personality, would affect your choice of font heavily. It should even be mentioned that your brand personality, voice, fonts, and colors should be aligned perfectly and match, to offer the users a way of coherence.

3. Patterns

When visiting different websites, users are wont to some well-known patterns, like the brand on the highest left corner of the screen, micro animations when hovering over a menu text, etc. These patterns aren't only reusable components, but they also bring a way of comfort to the users, because they know what to expect.

The use of patterns in UI design, to make a brand identity may be a little tricky since most patterns are so vastly used among the websites. Use of the foremost generalized patterns can make your websites look generalized while breaking these patterns can shock the user.

And that is why the utilization of patterns in creating brand identity must be balanced. confirm to use new elements, but don’t shock the users an excessive amount, otherwise, you would possibly fail to realize the client’s trust, which will affect your brand poorly.

Consumer Trust, Branding, and style

Branding is all about consumer trust, and style can help thereupon too. At the top of the day, it all goes during a circle. Branding influences the UI design, UI design affects consumer trust, and consumer trust affects the brand. So how are you getting to build consumer trust through branding and design?

There are many principles to realize consumer trust through design and branding, but here are the three most vital ones.

1. Consistency

Applicable to each component on the website, consistency is vital to gaining user trust. Be it text, images, illustrations, or colors, you've got to stay in a coherent style. Any slip-ups can confuse the customer by sending mixed signals. Having a brand guideline for all of your landing pages can assist you to realize consistency in your design also as brand identity.

2. Transparency

A little transparency goes an extended thanks to building up your brand identity. If you track visitor actions on your website to reinforce their experience, then you ought to allow them to realize that. Having informed that you simply care about their privacy won't only make the users happy and trust you more, it'll also enforce a positive outlook towards your brand in their mind.

3. Security

The security of the user should be of utmost importance to you if you would like to make a positive brand identity. And that’s why if yours is an e-commerce website, or requires the user to log in or check in to accumulate any services, you ought to integrate serious data security measures. The safer your site is, the trust you'll gain from the users.

Consumer trust is elemental to putting together a robust brand identity. So maintaining these principles will make sure that you achieve proper branding through your UI/UX design.

Conclusion

Brand identity and UI/UX design are both connected during a circular pattern, where the brand identity affects UI/UX design, while the UI/UX design affects the brand identity also. It goes without saying that the UI design of an app or an internet site plays a s\huge part in creating a brand’s identity since maximum people are still hooked on the appearance of the brand identity and make their decisions supported by it. which is why whether you're an enormous enterprise or small startup, you ought to keep the matter of UI/UX design while creating a brand identity.