What does a poster designer do?

The world today is very competitive. Every other business has got to promote itself and make a brand image that features a lasting impact on the minds of the masses. To achieve this, businesses today invest in a variety of marketing and advertising techniques. While marketing is an online marketing and advertising trending, it is still popular to use a variety of posters to promote business such as traditional advertising techniques. So here are some common sorts of posters to think about when promoting your business.

1. Informative posters

The informative poster is the most common type of poster. It's the basic ad poster you may have noticed on the sidewalk. These posters usually talk about a product or service that has recently been launched or needs to attract the attention of passersby. Such posters have a large image with some pointers about the benefits of the product or service. They also have a footer that informs the reader about where they can get the product or service.

2. Creative posters

Some professions such as medical professions or doctoral practice have a very specific type of target audience. This type of business also largely relies on raising awareness about the problem they are raising. For such businesses, creative posters are a good option. A creative poster does not directly promote a business, product, or service. They instead spread awareness about an issue and explicitly mention the business as the presenter of the message. Such posters work well for creating brand awareness.

3. Show the poster

Show posters can also be called cinematographic design posters. These posters are used to promote upcoming TV shows, theater plays, or musical concerts. These posters are mainly the name of the show, details of its release, and an image of the show where anyone can participate in the show. You can also use it as a pre-release poster to get people excited about your soon-to-be-released show.

Political. Political ad poster

Political advertising posters are also commonly known as propaganda posters. These posters were first used to raise awareness about the war in the 19th century. They are currently used by various political parties, especially during the election campaign to spread awareness about the various parties that are standing for election. If you’ve seen these posters up close, they often have footer ads from local businesses that sponsor parties.

5. Fashion poster

The fashion poster has a very straightforward design. They usually have a big image of a fashion product, a model, and a brand name with an attractive tagline. Such fashion posters are largely used by brands to keep their brand popular among the people.

6. Corporate poster

As the name suggests, corporate posters are used by large multinationals to advertise their brands. The purpose of using these posters is not to promote a single product or service, but to brand the corporation as a whole. Typically, these posters feature a full range of products provided by the business, and the main focus of the poster message is on the brand of the business. Also, corporators who use such posters often stick to the same design and format to maintain uniformity in their posters. Sometimes these posters may contain information about new launches but not always.

7. Campaign poster

Campaign posters are a set of posters that are used not just to promote a brand, but to spread awareness about the whole campaign. Such posters are used especially during Awareness Month such as ‘Cancer Awareness Month’ and so on. Businesses use it to keep their target audience engaged with interconnected posters in which the first poster will provide information about more to come.

8. Subject posters

A subject poster is so-called because it usually contains only one subject that is being promoted. This type of poster with a few lines of description about the artist's piece is commonly used by art galleries to display the piece of art. Subject posters are commonly used to promote a music artist as the subject of a poster.

9. Positive posters

Just like the posters used to bring awareness, there are also posters that are used to create a confirmation. These posters usually offer a persuasive quote to encourage the reader. Businesses could use such posters to make passers-by smile about inspirational quotes and to discreetly add their brand name to the footer of the poster.

10. Digital poster

Digitalization has taken over the marketing field with many businesses starting from digital marketing. It has also entered the traditional marketing field in the form of digital posters. Digital posters are not printed but there are moving posters that can be projected on the space or displayed with the help of an LED screen. When using digitally projected posters, please be aware of the colors you have chosen for your ad, as the projector may not be able to project a specific color and will have difficulty reading your message.