SEO Tips To Boost Your Website Ranking

Search Engine Optimization (SEO)

Is an essential part of marketing strategies that every marketer or web developer needs to know.

SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

One of the biggest goals of companies that invest in digital marketing is to reach the top positions in search engines.

It is necessary to invest in a specific strategy to optimize results and ensure that your business achieves a good web positioning for the most important keywords in your segment.

With SEO you can make your website appear in relevant searches, connecting your content with people who are looking for products or services like the one you offer.

Voice Search

Voice search refers to the use of voice recognition technology which allows users to perform searches by simply speaking into a device. The device could be a computer, a smartphone or a smart home assistant.

In fact, according to DialogTech in the United States of America, the 50% of the household will have their own smart speaker by 2022, and according to TechWyse, voice search is only going to continue growing in popularity, because 55% of teenagers are already using voice search daily.

If you are considering optimizing your voice search, consider using wise keywords because, with such high statistics, it’s clear that there’s no slowing down for voice search.

Some of the ways to optimize your site for voice search are:

• Using the right keyword
• Paying attention to conversational keyword
• Create compelling persona-based content
• Build pages that answer FAQs

According to Forbes, voice search drastically improves user experience.

Some of the qualities that help your website rank in the #1 position for voice search are:

• Your website has a responsive design
• Images optimization
• Implementation of the website caching
• Your server’s response time is reduced

Mobile Optimization

You should already know how important it is that your website is mobile-friendly for a good user experience. But, did you know that having a mobile-friendly website directly impacts your search engine optimization?

Semrush, in his blog, confirms that by 2025, approximately 73% of internet users will access the internet through mobile devices.

Google’s mobile-friendly update has resulted in a big change in search rankings. With the help of Google’s free mobile-friendly test (which you can access by clicking here), you can have a look at how effective a mobile website is. Also, you could take a peek at the mobile usability report in the Google search console.

Google’s EAT Principles

Google has confirmed that content quality is an essential factor for ranking on search engine result pages, but what does the quality mean to Google?

Well, content that fulfills the Google EAT principle will rank higher. It stands for Expertise Authoritativeness and Trustworthiness, these elements will determine if a webpage has useful quality content. Google uses a combination of algorithms to deliver the best results for users.

Google Panda is one of the famous algorithms of Google, which emphasizes delivering high-quality content. It removes web pages from the index that have low quality and duplicate content.

There is one more algorithm called Rank Brain. Rank Brain is an algorithm that uses artificial intelligence to interpret search queries that audiences search on Google, whereas the search query may not have the right keywords that were searched for.

Featured Snippet

These results are featured on the top part of the page. Google programmatically chooses the best answer from the third-party website and displays it on the featured snippet

Here is how a featured snippet looks like:

According to Ahrefs a specific search query almost 99% of the pages shown in the featured snippet already rank on SERP’s (Search Engine Result Pages) first page.

Some of the ways to optimize featured snippets are:

• Organize your content in a structured way
• Answers similar questions in a single article
• Use eye-catching images
• Create answers with tables

Want to create snippets?

• Create question-based questions
• Check Google search function “people also ask”

Image Optimization

According to Semrush, image optimization will play a prominent role in the search.

Some of the ways to optimize image are:

• Use high-quality images
• Ensure to choose relevant images
• Use a suitable label for your image file
• Include images to your site map
• Use alt tags to classify images

Alt tags are displayed on the web when an image fails to load on a user screen. It is also utilized by Google to drive meaning from images.

A well-optimized image can improve your page ranking and increase the engagement on it.

Image optimization can help your web page show the image carousels on search engines.

Semantically Related Keywords

Semantic search will become an important factor for ranking in the future. Semantic keywords are linked to the primary keywords.

They drive relevant traffic on search engine result pages. A simple way to look for LSI (Latent Semantic Indexing) keywords is on Google SERP.

Semantic search can be performed wisely by writing content that targets the question that your target audience is looking for.

Remember to optimize content for topic clusters instead of focusing solely on keywords.

And finally, use structure data and pick your semantic keywords. This can also be done with the help of a comprehensive keyword tool, it finds out semantically related keywords.

User Experience

For the past few years, UX has become an important ranking factor for Google. However, more and more SEO specialists have gained an interest in UX.

UX optimization is nothing more than focusing on the visitor.

Search Engine Optimization focuses on search engines — User experience targets website visitors.

Both share a common goal of giving users the best result.

A few practices on how effectively leverage UX provide your site’s SEO are:

UX optimization is nothing more than focusing on the visitor.

Search Engine Optimization focuses on search engines — User experience targets website visitors.

Both share a common goal of giving users the best result.

A few practices on how effectively leverage UX provide your site’s SEO are:

• Simplify your site’s navigation
• Utilize UX design to SEO-friendly layouts
• Optimize for site load speed

Getting organic traffic to your website is way better than getting paid traffic, and Google is the best source of traffic on the planet. But to be in the best search results you need to know how to position your website and, there is no better way than knowing SEO. You can pay for advertising but people prefer organic results, results that are there for their results.