How Graeme Page Built An Empire Out of Memes

Picture this: an 11-year-old kid starts a meme page, focusing on stuff most kids his age find relatable. Sounds typical enough, right? Except this kid was Graeme Page, and he was about to turn a casual hobby into a full-blown empire.

Graeme's first meme page was all about the daily highs and lows most girls experience, but with a twist. He wasn't just another kid sharing memes; he was sharp. He saw a gap - content that girls could relate to on a personal level - and he pounced. But here's the kicker: Graeme stayed anonymous, hiding behind a profile picture of a Disney princess. Why? To make sure his content was as relatable as possible.

But crafting relatable content for a demographic you're miles away from, both in age and experience - that's a hefty challenge for anyone. For Graeme, it wasn't just a challenge; it was his gambit. He saw an untouched niche: content crafted for girls his age, and while diving into this world seemed daunting, Graeme recognized the potential. If he could crack the code, he could go viral.

It worked. Big time. His memes weren't just funny; they were shareable. Think cute animals, school struggles, relationship dramas - stuff that girls talk about in real life. And to keep things authentic, Graeme did his homework. He watched shows like "Gossip Girl" and "Pretty Little Liars," got insights from his girlfriend, and basically became a master at understanding what makes girls tick.

Brands couldn't get enough. They saw this mysterious meme page blowing up and wanted in. But Graeme wasn't just about taking deals. He was dishing out advice to other influencers, showing them how to land the best partnerships. This wasn't kid's stuff; it was business.

At 14, Graeme hit the next level: he founded Fallen Angel. What set it apart from other, long-established marketing agencies was its unique hybrid model. Graeme envisioned and then realized a platform that blended the influencer collective with an in-house marketing agency. This dual approach meant that content wasn't just appealing to audiences; it was precisely what brands craved. It was the perfect symbiosis of audience engagement and brand strategy.

High school was one thing, but now he was in the big leagues. This wasn't just about memes anymore; Graeme was handling massive accounts, striking deals with big brands, and managing millions of followers. The kid was building a digital dynasty, one meme at a time.

But then came 2018 - the "Twitterpocalypse." Major meme pages got suspended left and right, and yeah, Graeme's was one of them. Tough break, but if you think that slowed him down, you don't know Graeme. He took Fallen Angel to Instagram and went full throttle.

Now? They're clocking over 30 million followers and pulling in more than a billion impressions per month.

Graeme's got a theory about the meme landscape: it's evolving in waves. The old-school accounts from 2015 to 2020 have diverse memes and are followed by a broader audience. But the new wave, the ones that popped up after 2020? They're the future. They're niche, laser-focused, and they resonate deeply with their audience. Graeme believes it's not just about numbers anymore; it's about building genuine communities.

Take the "delulu" movement, for example. It’s a trend that embodies a mix of self-aware humor and an exaggerated optimism, especially in the realms of dating and relationships. And it’s sweeping platforms like Instagram. Accounts like @hislunaticgf have leaned into this movement, offering a fresh brand of content that reflects the mindset of being "delusionally" optimistic. It’s a mix of embracing hopefulness while also poking fun at oneself. This movement, and others like it, is a testament to how meme culture is maturing, becoming more self-aware and, in many ways, more insightful.

In Graeme's eyes, these niche, movement-focused meme pages are the next big thing. They're not just sharing jokes; they're building real, engaged communities around shared experiences and emotions.

And Graeme? At 21, he's not just watching the followers roll in. While continuing to helm Fallen Angel, he's moving onto the next big thing. His latest venture, Skyll, is radically changing the landscape of education and job hunting by leveraging AI-driven gaming for skill-building and job training. Ever thought about playing a video game so well it lands you a real job? You just might using Skyll.

The guy who built an empire out of memes is just getting started.