Local bars and favorite late-night eating spots are closing. Basketball matches are a distant memory. The doors of movie theaters are closed indefinitely. The COVID-19 pandemic and quarantine issued to stop the spread of the virus are killing most businesses. A rare street will look the same after the lockdown is over. However, some industries are not only surviving but actually thriving in quarantine, and here’s their (incomplete) list.
Every time you scroll through any social media platform you’re bound to see the latest viral article that is making the rounds. If you’re an artist or a writer, a viral article can bring a huge amount of visibility to your work or business.
New products and companies are being forced to think outside of the box and are challenged to start embracing creative strategy targeting consumer reaction as a KPI in current and future campaigns. The advent of television, radio, print mediums and now social media, have caused new advertising methods to saturate the market. The potential for wear-out is a crucial factor in the advertising industry, so how does a company make a huge splash, without getting wet?
It's no rare occurrence, yet it makes you feel embarrassed and singled out. This story is a warning to check your facts before applying for a job. I have fallen for it and so have many others. But what, you may ask, is it?
I’ve never had a New Year’s resolution. That is because I’ve always had a cynical attitude towards them. I feel if there’s something about your life that you feel you need change, change it!! Why do you have to wait until New Year? And on top of that, people hardly ever keep them anyway. They really are completely pointless in my eyes.
Several months ago, A friend and I decided our daily banter may be worth sharing with the general public. We both listen to podcasts weekly and the idea really intrigued us. But we didn't want to be just another podcast on the list of average podcasts. We wanted to do something different. We wanted to be blunt, open, and completely honest about every topic we decided to chat about.
It’s sandal season. I’ve been trying to understand why so many women are wearing blue nail polish this summer. It feels as if, all of sudden, everyone got the word and embraced a new color palette. Do you ever wonder how things get popular and reach scale quickly?
How valuable is our attention? Individually, it might not seem like what we pay attention to adds up to much. When we see that viral YouTube video though, we realize the power of our collective attention. People are able to make their living based on how many viewers pay attention to them on a consistent basis. We've all heard it said that "time is money." What I feel now is that "time multiplied by attention is money."
In 2015, over 2.6 billion physical books were sold according to the Publisher's Association. This amount means that there has been a 7% increase in the total amount of physical book sales than the year before. This is the key evidence to support the idea that more and more people are reading physical books even though we are in the midst of a digital age.
We live in such influential times, we are often molded by what we witness on a day to day basis. With modern technology, there's definitely a sensory overload that I know I experience. The world is becoming so overpopulated as well, everybody's doing everything and anything. You can be a witness from thousands of miles away by a simple click of a button. It's undeniable that the options of self-expression are damn near infinite. I think that's mainly why we scrutinize our snap and Insta stories more often than the people who actually look at them. Perhaps sometimes, we become too sensitive to our own flaws. And maybe we can thank filters for that. Painting a view through rose-colored lenses for people to see us.