Blogging or Investment Portfolio

Note: this story is not a play to make one thing more valuable than the other, it is just a comparative review guide between the pros and cons of starting a personal blog or an investment portfolio.

"You will lose more money creating and maintaining a personal blog than you will be creating an investment portfolio."

Creating a blog is work. Do you know why it works? Because to start making your first digits, you will have to spend a lot of time, a lot of years, and a lot of money to build an audience. And therein lies the biggest difficulty, if building a blog is work, even more work is getting an audience for your blog to be successful. Money may not be a problem for you, but you will suffer to get the desired audience.

"Blogs don't survive and don't make money if they don't have an audience."

Yeah, but so what, I can get an audience with paid ads.

Most people advertise to get an audience, that's a fact, but be aware that a hard-working audience is not the same thing as an organic audience, (the audience reached through SEO). The audience collected by paid ads, they came because of the clickbait interest you put in the ad and not because of the content or the quality of the content, they don't give a damn about that, paid ad audience, they only came to your product because you promised them something that will solve their problems and then vuuuuuuhmmm they went away each to their corner. They are also looking for your audience, so it is likely that among the 100% you called to your blog, only 34% will fall in love with your content and stay following your content.

To build a successful blog, an audience, and keep it, it takes you an average of three years, that is if you are not a blogger who has already brought an audience from one place to your blog.

Blogs take time to start generating considerable income for you.

Portfolio Investment

The portfolio is simply surreal, you start making money from the first day you make the first investment after the first deposit. Easy as drinking water.

With an investment portfolio, you will not need to pay advertisements to collect an audience, you simply don't need an audience, your audience is the financial contributions every month, unlike the blog. You won't need to invest time to take care of the content, you won't take more than a year to make maybe your first $100. And look, I have even self-valued that $100 figure because some people make less than $40 in a year and a half of personal blogging.

I am not trying to terrify blogging, because when you are an investor, you need a blog to pass on your ideas to the younger people interested in the market you operate in. So the two things can have different pros and cons and even one has more advantages than the other simply because it generates revenue faster than the other, but one ends up having more advantage, not for the revenue, but the security.

Blogs are safe, I can say that if they are not 100% safe, then they are 99.99% safe. You can take as many years as you want for your blog to start generating audience and profits for you, but when it starts generating profits it will be like an inexhaustible fountain. Unlike an investment portfolio that will require a lot of attention, diversification, and care with the inflation that does not stop and the crises that are always happening.

Investment portfolios start giving you profits as soon as you invest for the first time, in the blog, your first investment will be to buy the domain, the hosting, and some plug-ins, while the blog spends your money upfront, the portfolio gives you money. That is one of the big disadvantages because you can't create a free blog with a custom domain, and in the beginning, you will have a very low audience, if you are not patient, you will simply lose the whole investment that was made to maintain the blog, because there was no return.

So the biggest highlights today, I would flag the investment portfolio, because the higher the value of the portfolio, the less risk is associated with the portfolio. Investment portfolios demonstrate more risk when their value is lower, after several financial contributions when the portfolio is completely consistent and well-diversified, it can do in just three days, what a successful blog does in a month.

Conclusion

My opinion is: for those who have thought about doing this, do both, keep an investment portfolio, and a blog, so you won't get frustrated when one side bores you.

Being a blogger and an investor at the same time, was perhaps the best thing that happened to me in the last two years.