8 Underrated Content Marketing Tips to Level Up Your Website

One of the best ways to move your content marketing strategy forward is to develop consistent content for your website. Such a tactic is one of the cost-effective ways to build brand awareness, generate leads, and boost your site traffic.

Although the cost of content marketing is 62% less than outbound marketing, it can generate leads up to three times more.

However, it can be challenging for your content to stand out since online content is abundant. That said, how can you ensure that your content will get the views it deserves?

In this post, we will share with your eight underrated content marketing tips that can help level up your website:

Know Your Audience

Before you can develop any strategy, whether it's online or otherwise, you need to know your audience.

Content marketing lets you create articles, blog posts, and graphics that engage your audience. But for you to do that, you need to know what your prospects want.

What are their interests? What words or phrases do your audience type in on Google?

Once you have a solid understanding of your audience, you'll have a more successful content marketing strategy. Creating audience personas for your content is an excellent way to start.

Use Keyword Research

The amount of traffic that your site gets depends on how high your website ranks on search engines. One way to improve your rankings is through keyword research.

A user will type their query on the search engine. The search engines will then let its bots (aka spiders) crawl all the websites in its database. What happens is that they would analyze whether the content is relevant to the query or not.

The better your content will match the search query, the better chance you'll rank high on search results. To ensure that you use the right words, you have to investigate how you'll look for the best keywords.

Segment Your Audience

People who make up your audience are usually at various stages, searching for different things.

Segmenting your audience allows you to produce content that is relevant to their buyer's journey. Doing so can help boost your engagement with your audience.

For instance, you have developed content that resonates well with your new subscribers but not so much with your old ones. Your task here is to know the audience segments and then create content that addresses them.

Hone Your Writing Skills

Content marketing has established itself as a useful strategy that you can use to reach prospective customers.

But to produce SEO-friendly content, your content creation process needs to be on point. A big part of that mostly comprises your writing.

It allows you to connect with your target audience and show them what makes you better than the rest of your competitors.

Engage With Your Audience

One of the best ways to give what your audience wants is to engage with them.

You can ask for their feedback or pay attention to the comments or suggestions that you're getting.

Beyond that, you need to realize that your audience is different on various platforms. Those who follow you on Facebook may not be the same audience type that follows you on Instagram.

Repurposing your content for different platforms allows you to expand your audience reach. After all, you cannot share a link to your blog on Instagram. Thus, you might want to turn it into an image gallery to get your message across.

Use Compelling Visuals

Highly engaging and aesthetically pleasing visuals will help capture your target audience's attention.

Also, stock photos won't be driving as much engagement as customized images.

Just because you are not a graphics designer and don't anyone who is, that doesn't mean you can't do it. There are design tools like Canva that enable non-designers to create compelling graphics. Significant examples include Canva, Snappa, and Infogram.

Develop Your Brand Voice

Your content will relay a message to your audience.

If you're fond of breaking down your content in a fun and easy way, then stick with that. Meanwhile, if you like discussing complex topics, providing your audience with lots of data and research, then, by all means, do your thing.

The most important part here is staying consistent. Ensure that the content that you create always represents your brand values and your sense of style.

Measure Your Efforts

Finally, you should regularly track, measure, and monitor your content marketing strategy. This lets you see what you're able to achieve.

Were you able to hit your target? Did a specific format type fail to generate or achieve your desired results?

Ensure that you use an analytics program like Google Analytics to track your progress. That way, you can find ways to optimize your content and make the most out of it.

Content marketing is one of the best and cost-effective ways to promote your brand. That's because it allows you to organically build brand awareness, reach your audience, generate leads, and more. It is just a matter of creating content that is relevant and resonates with your audience.