5 Tactics to Maximise Engagement in your Facebook Community

For the past few days, my fruity senses have been tingling. I heard whispers through the grapevine; fewer likes posts not going viral, unfollow spree; scary indeed! How could I not call an intervention? So here I am people. Your favourite Blue Strawberry is back with another social media trivia, I would like to call the “Facebook engagement” special. Get ready to slurp up all the juicy tips I will be spilling on Facebook community management, your gateway to likes and viral.

Facebook Community Management! What’s that?

It’s good that you asked. Let’s frame it like this; so you have a profile or business page on Facebook. You create content, such as written stuff, pics, and videos. As a result, they garner attention. There are people who check out your posts; like them, share them, and comment on them.

They might be your followers or just random folks on Facebook. Nevertheless, they are your audience, your Facebook community, and how you keep them engaged with your content, interact with them, keep them interested is the simple elucidation of Facebook community management.

What to Do When Facebook Engagement Falls Through?

So your post failed to get as many hearts and thumbs-up as you had expected! Trust me when I say that’s not something to lose your night’s sleepover. A lot of users go through the Facebook engagement slump. But the good news is the problem is fixable. All you need to do is tweak your strategy a little and voila! It will be raining likes, hallelujah!

Here are Strawberry’s five fruity secrets on mastering the art of Facebook engagement.

Timing Matters!

When are you posting on your page? If you are still sticking to the late afternoon routine (once considered the universal best time for Facebook posting), it won’t count. That’s old school stuff you need to move on from right away.

Now you will ask, so what is the best time to post? Well, there are multiple factors that determine the best post time for you and your brand.

• Your industry
• The geography of your target audience
• Their usual Facebook surfing hours

I have got two tips for you here:

• Firstly, you can refer to Facebook Page Insights. It will show you all data on-page and user activity (24x7). Thus, you can plan and post accordingly for maximum visibility.
• Secondly, you can use a Facebook scheduler. It’s your FB planner to manage post timings and frequency so that nothing goes amiss.

Diversity Attracts

It’s great that you are using Facebook for self-promotion, everyone is. But, once in a while, you also need to get out and about and think from your followers’ perspective. What are they thinking about? What would they like to interact with? Is there anything else you can pique their interest with?

Constant posts about yourself and your brand become boring. How would you feel if you were fed the same fruit every day? Just like Blue Strawberry breaks that monotony, you need to diversify your content as well.

Remember, that the content you post is not for yourself but for the Facebook community. So, keeping their interest in mind is the key to excelling in Facebook community management. Some post tips for you:

• Trending Events: The EURO cup final, BTS releasing another record-breaking feet-tapping single, Daniel Craig’s last Bond venture.
• What is the rumour mills churning?
• What are people talking about on Social media? Go ahead and present some interesting facts on the same.
• Support a cause (Black Lives Matter, Stop Asian Hate, Pride month, COVID vaccination drive)
• Memes are hot! Go ahead and be funny (do avoid sensitive topics).
• Stay updated on current happenings and extends the same courtesy to your audience.

And like this Strawberry always tells you, keep your self-promotion posts up to 20% when curating your content.

Picture Perfect

Hope I don’t need to remind you that pictures are worth a thousand words each. So, what are you posting to accompany your content? Don’t tell me you are rummaging through files and stock pics for each post! That needs to stop.

Get creative with your photo ops and the most unique shots that represent you and your brand. Something that will keep your audience interested in your posts. Good visuals have proven time and again to increase Facebook engagement. So do leverage it.

P.S. Blue Strawberry can help you with some great visual campaign tools.

Interact More

When was the last time you replied to a comment made on your post? If you are wracking your brains to find the answer, or scrolling past posts to verify, no wonder the likes are faltering.

Your followers comment for you to see and react, so reply and interact with them. Make them feel a close connection with you. They love interaction; they crave interaction, so spare time to respond back.

However, it will not have any impact if you are replying after 2 days. The golden hour is within 4 hours of post. Try it and maintain regularity with the engagement and witness your likes and shares skyrocket!

Go Live, Post Videos

Do you know what’s even better than pictures? Yes, you guessed it right, live sessions and videos. You already got the Facebook Live one click away. It only makes sense to use the tool to its maximum potential for more vibrant engagement.

As far as videos are concerned, you can directly post them on Facebook. Don’t post it on another platform and then share the link on your profile/page. It doesn’t have to be a live-action video always. You can diversify with instructional videos, interviews, animations, etc.

Need some help? Follow this link.

Wrapping it Up!

So, what did I tell you, its super easy, just a few adjustments in your existing social media strategy and you are good to go.

That’s it from Blue Strawberry for today on Facebook community management. Reach out if you need any help with augmenting your social media exposure. Stay tuned for the next post! In the meantime don’t forget to check out my other posts on social media engagement.