16 Killer Sales Email Templates to Boost Business Engagement

It’s not like you can launch a single cold outreach campaign and have hundreds of leads ready to do business with you.

Instead, you need proven sales emails and templates that stand out. Sales email templates aim to provide a helping hand to a sales rep and save time by not having to write one from scratch.

But there is no one-size-fits-all email solution, despite what people may tell you.

Below, in this post, we will show you some of the best sales email templates that you can further customize according to your sales campaign goals.

Top 16 Best Sales Email Templates To Swipe For Sales Professionals

The average person receives more than 100 emails for work, not counting spam. So, remember that some email templates will be more fitting than others according to your objectives.

For example, are you sending a cold email lead generation campaign?

Or are you following up with leads who haven’t replied after a week or two?

There is a sales template for you below, whatever the case may be.

#1 The quick call cold email template

Let’s start with cold email templates. This template works wonders for B2B sales. It is brief and concise.

At the same time, it allows you to grant your prospect an overview of your position, your company, and your project.

This template transparently communicates your intention, allowing you to present your unique value proposition.

Notice how the CTA directs the flow of the conversation towards a quick call that will allow them to get more familiar with your work, and it will increase your chances of achieving more sales.

Subject Line: Quick question?

Email body text:

“Hi {first name},

I’m reaching out to you because I saw {relevant personalization}.

Given that I’m expanding my network alongside leaders in the {industry} field and I’m sure we can add value to each other’s network!

My company is {overview of your company}, we are currently working on {place your offer}.

It would be lovely to have you along with {their company} on our journey.

Are you available for a quick call sometime next week?

Sincerely,

{Your name}

{Company position}”

In case you don’t hear back from them, take a look at this follow-up template. It serves as a reminder for your sales teams, and it successfully establishes a time frame to schedule a call.

Follow-up:

“Hey {first name},

I hope you are doing well. I’m reaching out to follow up on my email concerning {your offer}.

If it interests you, please let me know your availability for the next few weeks for a 10-minute call.

Looking forward to hearing from you!

Regards,

{Your name}

{Company position}”

#2 The scheduling a meeting email template

This template is beneficial when looking to secure a deal with a prospect who hasn’t heard about you yet.

It allows you to show them that you have informed yourself about them as a company, their goals, and their potential pain points.

Simultaneously, it lets them know where your focus is directed and how you are compatible as entities.

Let’s see how you can schedule a brief meeting.

Subject line: Hey {first_name}

Email body:

“Hey {first name},

I noticed how well you’re achieving {the prospect company’s goals}.

From my experience, many companies in {industry} are facing difficulties with {common pain points}.

Would gaining {benefits} without the {pain points} be relevant to {prospect company name}?

I’ve helped similar companies achieve {results} and got an idea or two that can help you out as well!

Would you be interested in scheduling a call within the next few weeks to discuss {the prospect’s company name} strategy?

Kind regards,

{Your name}

{Company position}”

Now, it’s relatively common for prospects to take their time replying to a cold email, especially if it’s coming from a cold campaign.

Do not get discouraged and think your sales process is lacking.

This follow-up template is ideal to bring their attention back to the content of the first email.

Simultaneously, you will be offering the appropriate person a glimpse into the tool your company works with while reminding them of the benefits these could have on their performance.

By inserting a link to your calendar, you are giving a wider option range for them to decide the date, and at the same time, this entices them to book a meeting due to the compelling nature of this CTA.

As a cherry on top, you can also consider following up on LinkedIn as well as email. See our full guide to creating an omnichannel customer experience marketing for more info.

Follow-up:

Subject line: Looks like I missed you!

Email body:

“Hi {first name},

Following up on my last email, I wanted to check in with you and see if {strategy to tackle the company’s pain point} was something you’d be interested in talking about.

I would be more than happy to further discuss these with you when you’re available. Attached is my calendar link for you to schedule the time and date of your preference.

{Insert calendar link}

Best,

{Your name}

{Job title}”

#3 The new connection email template

The following template comes in handy when trying to connect with your prospect for the first time.

The initial email aims to put an emphasis on the common ground between you and the prospect and to introduce yourself. Take into account that this template can be used when connecting with LinkedIn prospects too.

Let’s take a look at this sales introduction email.

Subject line: Hey {prospect’s name}, it’s a pleasure!

Email body:

“Hello there, {first name}

I stumbled upon your profile on LinkedIn. Loved your post about {personalization}.

My name is {your name} and I help {company mission}.

I’m always looking to expand my network and meet like-minded people.

Would you be open to a quick, 10-minute value exchange call this week?

If this appeals to you, do book a time in my calendar for a quick call.

{insert link to calendar}

Kind regards,

{Your name}”

Follow-up:

Subject line: Following up on {offer}

Email body:

“Hi, {first name}

I hope this email finds you well. I’m not sure if my previous email reached you, but I still wanted to contact you one more time. I have ideas on how {prospect’s company} can flourish and reach {company’s goal}.

Please let me know if I can borrow a few minutes of your time to discuss this matter in the next couple of weeks.

Looking forward to hearing from you.

Best,

{Your name}

{Company position}”

#4 Trigger event email template

This template will help you take full advantage of trigger events to open opportunities to increase your sales and build connections with your prospects.

This sales template allows you to show them that you are aware of their professional endeavours and willing to improve them further.

Subject line: Hi {prospect’s name}, we’ve been paying attention

Email body:

“Hi {prospect’s name},

I have been going through your LinkedIn profile and I came across {the prospect’s company} recent recognition, way to go! This and your mutual connection with {colleague’s name} drove me to reach out.

We believe that {the prospect’s company} has a great potential that our services can further develop by {solution/offer}.

If this is appealing to you, I’d love to have a chat. Is next week alright?

Kind regards,

{Your name}

{Company position}”

Follow-up:

Subject line: Next steps

Email body:

“Hi {prospect’s name}

It’s me again! I’m not sure if my last email about {previous email topic} reached you.

I’m here to shoot my shot once again, grant me 10 minutes of your time to explain further why {company’s name} is a great fit for you.

Looking forward to hearing from you!

Kind regards,

{Your name}

{Company position}”

PS — You can filter for job change alerts if you’re having trouble finding leads with recent recognitions. See how in our complete guide to using Sales Navigator for sales.

Continue to read here for the other 12 made-for-you proven sales email templates to make your own and start your outreach!