The What, The How and The Why of using sales video in LinkedIn Outreach

A picture is worth a thousand words. So, the preview image is how you want your prospects inbox to look like with your personalised videos:

What Is A Personalised Sales Video?

A personalised sales video should be customised to an individual prospect to earn their trust.

The elements you can use when creating personalised videos include:

• Recipient’s name.
• Company name.
• Industry.
• Company logo.
• Landing page.
• Their pain points.
• Industry pain points and so on.

So, for example, when recording a sales video, you could have the prospect’s website landing page open while giving some personalised advice and recommendations based on the info there.

LinkedIn Sales Navigator might also come in handy here as you can find ultra-specific target audiences.

Here’s what this means for LinkedIn.

7 Reasons Why Sales Videos Work So Well In LinkedIn Outreach

Most people stick to text when doing outbound lead generation because that’s been the norm forever.While recording a personalised sales video might seem too time-consuming, the benefits are well worth it.

Here’s what happens when you take a “quality over quantity” approach with videos in your LinkedIn outreach.

1. Standing out

One of the biggest (and most obvious) benefits of sales videos is that you get to stand out among the hundreds of cold messages your prospects receive.

Even if your text messages are personalised, it’s easy for the prospect not to notice them because they look the same as the other cold messages they receive in their Focused Inbox.

By including a video, you make your message stand out and increase the chances of it being opened.

Most video messages include a preview as well, which is usually your name under in the title of the recorded video, which looks something like this.

2. Increase in engagement

Video is much more engaging than text.

First of all, it shows that you actually put in the effort, instead of simply copy-pasting a template.

Then, thanks to video analytics (more info on this below), you can actually see the duration of your video being viewed.

For example, if your video is 3 minutes long but most people drop off after 40 seconds, chances are, it’s too long.

Then, you can take this opportunity to refine your video to boost engagement even more.

3. Personalization

Videos take personalization to the next level.

You can speak directly to the recipient to make them feel they’re receiving a personalized message, yes.

But you can also directly open up their website, landing page, ads, and other elements to show what the conversation is about.

For example, you can easily send a direct website audit with tips on how to improve it. This way, you’re giving away free value, personalizing your video, and you can also end with a direct call-to-action (to get in touch with you to work together).

4. Explaining topics simply

Videos allow you to show, not tell.

For example, if you’re selling a smart outreach sequence product, you’d have to explain how the if/else outcomes work based on leads’ behaviour. It’s easy for text to get complicated without the proper visual aid to explain it.

With a video, you can show the direct outreach flow or even build it from scratch in real-time in just a few seconds, such as this:

5. Video helps you save time

In addition to explaining complicated topics simply, video also saves a lot of time.

For one, you can edit and cut out unnecessary parts to perfect your pitch and cut the video in length.

Or, alternatively, if you have a lot of conversations with different prospects, you can also record a quick video, instead of text communication. Additionally, to save time, you can also use pre-recorded videos if a prospect asks for a product demonstration.

6. Building trust

It’s easier to trust someone you can see and hear, making them seem more genuine than a text-based message.

Even simple things like smiling in a video go a long way.

In the age of automated outreach, it’s more important than ever to appear human.

7. Increase in conversions

Last but not least, by combining all of the above, your sales video should lead to an increase in conversions.

By combining all of the above factors (personalizing, engaging prospects, building trust, etc.), your final call-to-actions are more likely to be more effective.

Whether it’s a follow-up call, a meeting, or a direct product link, videos end on a higher note than text messages. And as a result, the prospect is more likely to take the desired action.

Finally, it’s important to note that the quality and relevance of your outreach video are also essential factors in how effective your video will be.

Continue to read here to know 4 Practical Use Cases For Personalised Sales Video In LinkedIn Cold Outreach (With Scripts)