The Digital Evolution of the "Sanhe Gods"

He once spent some time in Sanhe, and during his toughest times, he would lie directly on the ground, sleeping on the streets. After the rectification began near the Sanhe market, he left Sanhe and returned to his hometown in Guangxi to work in a factory that produced beverage machines. The work wasn't tiring; he mainly handled packaging and boxing. When there was no work, he rested, and there were no night shifts. He earned a monthly salary of over 3,000 yuan. However, after only a year, the factory went bankrupt, owing him more than 10,000 yuan in wages. In 2019, he went out to sea to fish with an ocean-going fishing boat and only returned to shore in July this year.

Today, I wish to embark on a journey through two intriguing topics. Firstly, the rise of night market recruitments across the nation. Secondly, the cooling popularity of the song "Luosha Haishi."

Night Market Recruitments: A Modern Twist to Job Hunting

Recently, a novel phenomenon has emerged in the recruitment landscape: night market recruitments. Employers set up stalls in night markets, not to sell goods, but to advertise job positions. This isn't a whimsical idea from a single company; it's a nationwide employment promotion strategy. The primary aim? To make job hunting more convenient. Traditional job fairs were held in stadiums, requiring job seekers to make a special trip. Now, recruitment has moved to the bustling night markets, running from afternoon till night. Innovation, it seems, has found its way into job fairs.

Live Streaming: The New Recruitment Frontier

Beyond night markets, live-streamed job recruitments have gained traction in recent years. It's akin to live-selling products, but instead, job positions are showcased. This format primarily targets the blue-collar workforce. The benefits are manifold: it's direct, interactive, and offers a real-time glimpse into the work environment. Platforms dedicated to this form of recruitment have sprung up, with giants like Kuaishou launching their blue-collar recruitment platform.

The Challenges of Blue-Collar Recruitment

Historically, recruiting blue-collar workers presented two significant challenges: the sheer volume of demand and high turnover rates. For instance, Foxconn, at its peak, employed 1.2 million people in mainland China. The magnitude of such recruitment is staggering. Moreover, the attrition rate for blue-collar workers can be as high as 20-30% within the first week. Live-streamed recruitments have emerged as a solution, drastically reducing recruitment costs and time.

The Enigmatic "Sanhe Gods"

Yet, amidst these innovations, a particular group seems to be left behind: the "Sanhe Gods," representing daily wage workers. These individuals, primarily associated with the Shenzhen Sanhe Talent Market, live day-to-day, seeking daily wage jobs. Their unique lifestyle led to the moniker "Sanhe Gods." However, recent investigations reveal that even within this group, digital transformations are underway, albeit less visible to the outside world.

The Digital Shift: From Offline to Online

The traditional bustling talent markets are now quieter. Recruitment has moved online, primarily through platforms like WeChat. Job seekers view job listings on video platforms, submit resumes through mini-programs, and even attend online interviews. The entire recruitment process, from application to onboarding, is now digital.

The Younger Generation: A New Hope

The newer generation of "Sanhe Gods" is younger and more ambitious. They are proactive in their job search, leveraging digital platforms to make informed decisions. The old stereotype of working a day and lazing for three is fading. Today's daily wage workers are committed, seeking fair compensation for their efforts. Some even juggle work with adult education courses, aspiring for academic advancements.

The Enigma of Viral Hits

Shifting gears, let's delve into the mysterious world of viral hits. After its month-long reign, the song "Luosha Haishi" has finally cooled down. Its meteoric rise to fame is puzzling, with no single factor accounting for its success. Whether it's the song's catchy tune, its cultural references, or its unique lyrics, the exact formula for its virality remains elusive.

Today, we explored the digital transformation of the "Sanhe Gods" and the unpredictable nature of viral hits. If these topics resonate with you or someone you know, I encourage you to share our discussion.