Stop Overcomplicating: Your Legacy Depends on the Business 'Blue Jeans' Approach

"I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” – Yves Saint Laurent

Simplicity isn't a downgrade; it's your legacy's best friend.

People are lured by the shiny and new, but a legacy is built on the basics. A sturdy, functional approach—think blue jeans—stands the test of time.

Let's bust the myth: Complexity doesn't equal quality.

Breaking down the power of simplicity in entrepreneurship.

In the coming lines, we'll see why the 'blue jeans' of business aren't just classic, they're evergreen.

There's a timeless quality to blue jeans.

You have something classic yet versatile: a few pieces of denim, some thread, a zipper, and voila. It's a staple in everyone’s wardrobe, much like the straightforward, honest narrative should be in the entrepreneurial world. So, let's talk about how you can simplify your story without losing originality.

Ever feel like you're making things too complicated?

You're not alone. Entrepreneurs often get bogged down in the nitty-gritty details, forgetting the broader perspective. That's a fatal mistake if you're in the business of crafting a legacy. To truly resonate, you must focus on what’s reusable, classic, and proven—just like a pair of blue jeans.

Let's be clear: Being an entrepreneur is tough

It's all too easy to get lost in the day-to-day. You're juggling a business, possibly a family, and a myriad of other responsibilities. But if you're like me, you’re in this to make a real impact. That’s why crafting your narrative through a book can be so transformative. A well-written book is like those go-to blue jeans: instantly recognizable, reliable, and evergreen.

You might think creating something iconic requires radical innovation.

Not so. Yves Saint Laurent didn't invent denim; he just found a way to elevate it. So, whether you're developing a product or a thought-leadership book, focus on the basics. There’s power in sticking to what works.

The business world isn't much different. Look, we’ve got basic building blocks—your mission, vision, and values. These are your denim and thread. Next, you have the zipper: your unique approach, your secret sauce. It's not about inventing new materials but using the classic ones in a way that fits you.

Now, some of you might say, "I want to be innovative. I want to push boundaries."

Good for you.

But even in innovation, there's room for the classic and the proven. Want to create an exciting new app? It still needs an easy-to-use interface. Crafting a disruptive business model? You’ll still need a strong team behind you. The classics aren't chains; they’re a launchpad.

Here's the bottom line: Don't let the quest for originality divert you from your ultimate goal

When you focus too much on reinventing the wheel, you risk losing sight of why you started this journey in the first place—to create something enduring, something that will outlive you. And if you can achieve that by stringing together a few basic elements in a new way, then why complicate it?

Look, life is already complex. Your business, your legacy, doesn't have to be. Keep it simple, keep it classic, and let that be the force that drives you to the finish line.

So, what's it going to be? Will you aim for the complexities that dazzle but fade, or will you opt for the enduring impact of business 'blue jeans'? Either way, make sure it’s a choice that you—and your legacy—can live with.

Ready to write your book and not sure where to start?

Grab my free, 6-step template on how to write a book for people who don’t have time to write.

Everything you need to get that book out of your head and start writing in less than an hour.