Make up the bowl company, take the road of environmental protection

A

With a pair of glasses on his face and a childish smile, and a calm demeanor that does not match his age, he is Lu Hehei, 23. He was born in a farm family in Cangnan County, Wenzhou, Zhejiang Province. In September 2007, he entered Wenzhou Vocational and Technical College to study. On September 25, 2009, when Xiao Lu was reading a newspaper, he saw a report "Tableware beautician wants to pass on a unique skill". It said that a young man named Shang Jianwei could repair any broken dishes and bowls as clean as new. He runs a healthy tableware repair shop in Wenzhou, but has been unable to make it big and now wants to transfer the technology to entrepreneurs for a fee. This news makes Lu heaps excited, sensitive business sense told him, this unpopular line should be great!

On the same day, he found Shang Jianwei's tableware repair shop through the newspaper. This HUBEI young man, showed Lu heaps some of his repaired ceramic bowls and plates, Lu heaps was surprised to find that the naked eye could not see the repair traces, not by praise: "You can really be a skilled tableware beautician!" After talking, he learned that Shang Jianwei has been in Wenzhou for three years, and before starting his business, he worked in the engineering equipment department of a big hotel in the city. The hotel held several meetings on energy conservation and consumption reduction to mobilize the staff to find ways to reduce the hotel's operating costs, which Shang Jianwei kept in mind.

One day, when Mr. Shang saw a large number of discarded bowls and plates in his kitchen, many with only a broken corner or a small dent, he had an idea: If he could repair them, he could save a lot of money. Shang then went to Jingdezhen, Foshan and other places to learn pottery making and ceramic restoration techniques. When he returned, he started his own business while mending cutlery at the hotel where he used to work. However, due to his introverted personality and lack of funds, his business has not opened up, which is why he wants to transfer technology to foreign countries.

Lu heaps immediately started the market research. He found that many high-end restaurants and star-rated hotels have a high rate of broken cutlery, and they are very strict about the cutlery. They will never use any plate or bowl with a little crack or gap. Wenzhou throws away more than 1.5 million broken dishes and coffee cups every year. Repurchasing these high-end tableware will cost at least 23 million yuan, and the repair cost is only 5 yuan per piece, which is only equivalent to 1/10 of the replacement of new tableware. Lu Heaps rough calculation, Wenzhou alone the local market share of more than 7 million yuan a year! Cutlery restoration was certainly a new venture that turned waste into treasure, and he decided to get involved.

B

After a discussion, Shang Jianwei agreed to provide technology by themselves, Lu heaps in charge of market expansion and operation, two people start a business together.

After applying for a loan of 50,000 yuan for college students to start their own business, Lu Hehei founded the first "bowl repairing company" in Wenzhou and even in China in September 2009 -- Porcelain Jazz tableware Restoration Co., LTD. At the same time, he also applied for a patent for the invention of tableware repair, and modified Shang Jianwei's technique of hand-polishing porcelain into an electric machine to improve work efficiency.

With everything ready, Lu began to drum up business at some hotels and restaurants. Unexpectedly, on hearing that this fashionably dressed young man is actually a "bowl mender", people are often amused on the spot. Xiao Lu came prepared and immediately took out several high-grade porcelain bowls and plates from the handbag, explaining: "This is the tableware we repaired. Can you see where there are repair marks? In fact, what we have is a new and patented technology, much better than the bowl-mender who goes from street to street."

Being so new, some hotel and restaurant owners simply don't believe the technology exists to fix broken cutlery as new. In order to gain the trust of the other side, Lu Hehei soon came up with a "free + compensation" promotion strategy: before signing the cooperation agreement, he can repair 100 pieces of tableware for customers for free; After the use of the hotel, if the repair effect is not ideal, he is willing to buy the same amount and quality of new tableware for customers as "compensation". The move soon attracted the interest of many middle - and high-end hotels and restaurants.

But at the same time, a boss also put forward a question: "Tableware repair will not produce what chemical reaction, harm to the health of the guests ah?" Lu heaps in the heart not by "optysis" once: yes! The safety problem is greater than the day, he did not consider this layer. He immediately said: "If you do not rest assured, I can take the repaired tableware to the quality supervision department for testing."

Two weeks after the inspection, Xiao Lu and so on came to good news: after their company repair tableware smooth, non-toxic, repair raw materials is also environmental protection and safety. When seeing Lu heaps brought the test report, the boss exulted: "Each of our stores a year has more than 100,000 yuan of dishes into the volume, four stores is more than 400,000, if you can really repair the old tableware as new, a year only need to spend more than 60,000 yuan is enough!" On the same day, he let Lu pile car pulled away all the broken tableware in the store, and said that if the repair effect makes him satisfied, the future and Lu's company long-term cooperation.

Seeing a mountain of broken cutlery from Lula, Shang Jianwei was so excited that he immediately led his staff into the "cutlery beauty" work. The whole restoration process is divided into four parts: paste, grinding, glaze spraying and baking. Finally, the original "old, weak and sick" porcelain bowls and plates can be changed into a new look and become bright and dazzling!

After two weeks of working overtime, Lu handed in his work to the boss three days before the agreed deadline. The owner of the restaurant was stunned when he saw the crates of new cutlery. "Is this the old cutlery from my shop?" he asked incredulously. "Sure enough, this is the cutlery we repaired for you." Lu said proudly. On the same day, Lu was cheerfully paid more than 40,000 yuan as a repair fee and signed a long-term cooperation agreement with him.

A successful first battle! On the drive back to the office, Lu couldn't help singing loudly and happily.

C

By the time he graduated from university in July 2010, Lu Hehei had established cooperative relations with 8 hotels and restaurants in Wenzhou. However, he was not satisfied with the status quo. His next goal was to make all the star-rated hotels and guesthouse in the area his partner! But when it came to selling to these "heavyweight" clients, he hit a brick wall. Shang Jianwei, who has working experience in hotels, put it bluntly: "The hotel purchasing department can get kickbacks when they buy tableware, but the tableware repair company has just stopped people from making money." Xiao Lu heard the light suddenly. After some hard thinking, Lu Heaps decided to state the interests of the buyer, after all, if the cutlery breakage rate is too high, the hotel operator will deduct the bonus and salary of the procurement department. In this way, let the star hotel's broken tableware to Lu piles of companies to do "beauty", became the hotel operator, the procurement department, Lu this three parties happy!

Lu heaps of the company gradually in Wenzhou has a good reputation and reputation, many hotels began to take the initiative to come to talk about cooperation with him. By early 2011, Lu had established long-term partnerships with 28 hotels, guesthouses and restaurants in Wenzhou, and his company could repair more than 1,200 pieces of tableware every day. See cutlery repair this unpopular line when business is odd good, Xiao Lu's competitors soon appeared. In April 2011, two of his key technicians were suddenly poached at high salaries and later helped their new owners set up another tableware restoration company in Wenzhou, competing with Lu. As a result of the restoration fee than "porcelain jazz" lower, they even from the hands of Lu, took away the two star hotel tableware repair business.

He immediately made a series of adjustments to the management of the company to prevent its core technology from being stolen. Of course, prevention alone is not enough, Lu Hehei devised a set of employee reward system, according to the contribution of each outstanding worker, he will give them a certain percentage of the company shares, the middle of every year and the end of the year can receive two bonuses. This delighted the employees, and they got even more motivated because they were not only working for the boss, they were also earning shares in the company for themselves!

After the business is done steadily, Lu heaps still dare not have the slightest slack, he asked everyone to study all kinds of porcelain repair technology, "others can not meet the work we can meet, others can repair the appliance we repair better! Only in this way can our company become an industry leader."

After a few months of hard work, the company soon expanded from porcelain bowls and plates to stone POTS, pottery, ancient ceramics and even bathing utensils in big hotels. They use a special restoration process, can be inlaid gold, silver edge and with exquisite glaze patterns, the restoration of the tableware, no trace. Of course, there is also the high cost of restoring the toiletries and such luxury tableware, which alone brings in a hefty monthly income for Lu.

Considering that the annual market share of tableware restoration in China is worth hundreds of millions of yuan, it is difficult to take over the whole country by himself. Since last summer, Lu Hehei has opened chain stores in various places besides running his own "tableware beauty" business. He is responsible for providing the franchisee with machines, repair materials, and unified management, and the other party should pay the franchise fee to him according to the scale of business. His nationwide chain of tableware restorers expanded to 97 stores!

Today, Lu's company has more than 400 square meters of office space and a training and processing base. Through more than two years of wise management, he has harvested a staggering wealth of nearly 6 million yuan. In the next step, Lu Hehei will set up a professional team to develop an automatic cutlery repair assembly line equipment, through technological transformation and upgrading, to cope with more and more business. Based on his keen business vision and bold character, I believe that this boy born after 85 will go wider and wider in the road of environmental protection!