"After 80" lads of Xinjiang jujube entrepreneurial dream

"We discuss good, ready to put 100000 yuan worth of jujube and Xinjiang specialty donated to the welfare of Guangzhou, which for us is still in its infancy, 100000 yuan is not a small sum of money, but we do public welfare undertakings, is to try some contribute to the publicity of Xinjiang, to prove to the Guangzhou fellows in the Xinjiang will always be sentimentally attached to our home, Xinjiang people are friendly and loving."

Speak these words in Korea Tian Feng grain fruit co., LTD., general manager, and he made the decision together and Chen Duilei, Yang Yan and frontier, they are all "80 after", is a relatively stable job after graduated from university, have let the envy of income, but because of the entrepreneurial dream with red jujube, they give up a comfortable life, They came together to form a company.

"Ordinary people should also have dreams," said Tian Feng. "Our dream is to go beyond in life, create wealth for the society through our labor, and realize our life value."

Business opportunities in Guangzhou can rarely see Xinjiang red dates

For Tian Feng and his partner, the business is easier said than done, do it is not plain sailing, there are like jujube sweet memory, also has a lot of backpedaling frustration, but more often, they together with the most bargaining, picking the jujube sack over his shoulder, go to the mainland to learn experience, together for the company name, optional equipment, together with packaging design, Together to discuss how to make jujube and other Xinjiang products to the mainland market, they struggle and experience happiness.

On March 22, speaking of his short but unforgettable entrepreneurial experience, Tian Feng had a sunny smile on his face, showing confidence in his calm.

After graduating from university in 2008, despite his family's objections, Tian Feng gave up applying for the civil service exam and went to work for a prospecting company in Kashgar. He did almost all the work in the mine, including prospecting, carrying stones, and buying raw materials.

"At that time, I didn't have any work experience and everything was starting from scratch. I just wanted to start at the grassroots level and prove that I could stand on my own two feet and support myself," recalls Tian.

More than a year later, due to the local policy focusing on cultivating young talents, Tian Feng took advantage of this opportunity to "return to the stove" -- one week of intensive study in Beijing every month. Two years later, he obtained the EMBA graduate degree from Tsinghua University.

When everything started to go right, Tian Feng had a car accident on a business trip. "He was in a coma for several days, and his head and face were stitched with more than 50 stitches." It is the accident, that let him have a different perception of life, he felt that life can not be so plain to go on, to do something, but how to do, do what, he has no goal.

Tian Feng said that during that period, he often read Ma Yun, Shi Yuzhu, and other entrepreneurial elite inspirational books, often while reading, secretly to encourage themselves, must not waste time, to live a wonderful life!

In the following half a year, Tian Feng traveled to Qingdao, Chongqing, Lijiang, Guangzhou, Hong Kong, and other places for relaxation. During the trip, he did not stay idle. He visited some local supermarkets and dried fruit markets, which turned out to be business opportunities. He found that Xinjiang dried fruit was not cheap in mainland China, but very popular. After he arrived in Guangzhou, he found that this is a city that pays attention to health, surprisingly few Xinjiang red jujube, and round and full, rich in human amino acids and calcium, iron, zinc and other mineral elements of Ruoqiang grey jujube is less, which let him see the market potential.

Entrepreneurship to find small cooperation to establish a registered trademark company

A heart that wants to do something is stirring! After returning to Xinjiang, Tian Feng immediately went to see his childhood friend Chen Dunlei. Chen Dunlei had successfully transformed from oil equipment sales to elevator sales, earning more than 6,000 yuan a month and living a good life.

Tian Feng said what he had seen, heard, and thought, and said he wanted to set up a company to sell dates to the mainland. Chen Dunlei was also excited to hear this. Like Tian Feng, he had liked to eat Ruoqiang grey jujube since childhood, and the more he ate, the more emotional he became. Now he was going to take red jujube as a career, and he was naturally excited.

Excited, the two ran to find their other hair small Yang Yanchao. Yang has worked as a driver and a shopping guide, and he has been doing well in the real estate field. He can earn tens of thousands of yuan a month when his profits are good. Three people meet to discuss, the final determination, the partnership with the form of the stock company registered.

After a period of preparation, the three people collected 500,000 yuan to formally set up "Tian Tian Shang He" as the registered trademark of Korla Shang He fruit Co., LTD., and Guangzhou as the main sales place.

All things are difficult before they are easy. For these three "after 80" lads, the most difficult starting stage of the entrepreneurial road is not hard and sweat, but the lack of money. Seeing the date farmers about to mature dates, they do not have the money to buy. How to do? Reaching out to your parents? Or borrow it from someone else? After much deliberation, they decided to borrow money from the bank with preferential policies for college students to start their businesses.

That year, when the Ruoqiang County full tree red dates were about to be purchased by other merchants, they finally got a loan of 1 million yuan. Because there is no acquisition experience, and the price of red dates that year is generally high, the purchase of nearly 20 tons of grey dates spent more than 900,000 yuan, which is no doubt a big blow to Tianfeng, who was just involved in the sea of business, maybe they can carry the past, a little slack, the previous investment is wasted.

"We can't lose at the starting line, there's no going back! We must push these dates to the mainland market." The three men twisted into a rope. To save costs, they loaded their cars, carried their sacks, and pulled goods to the factory in Korea. They kept watching in the farmer's date garden day and night.

In return, more than 1,000 convenience stores in Guangzhou sell their red dates

The hard work is slowly paying off. At the beginning of 2012, through the efforts of Tian Feng and others, the first batch of products produced by the company was finally put on the market after deep processing such as dusting and cleaning. At this time, in need of manpower, Chen Dunlei began to mobilize his former colleague, Frontier, to join their company after a repeated ideological struggle.

Tian Feng said that, as the post-80s generation, the frontier area is more rigorous and responsible in doing things, which they are also optimistic about. Not long after, they tried to sell to the mainland, and the sales were good. During the whole Spring Festival, they earned their first bucket of gold of more than 100,000 yuan.

To expand the market, in May 2012, Tian Feng and his family made a special trip to Guangzhou to participate in the Canton Fair to see how others were doing and, if possible, to find some partners. Unexpectedly, because of the booth thing, they were cheated of more than 10,000 yuan. But business opportunities also appeared at the same time, they brought more than 10 boxes of red dates were robbed, but also met some potential customers, one of the dealers named Zhao Jie saw the red dates, and the quality is very recognized. After many contacts, Tian Feng and they learned that Zhao Jie came from Anhui and had similar entrepreneurial experience with them. In an instant, they narrowed the distance between the two sides.

With the help of Zhao Jie, Korla Shanghe fruit Co., LTD. 's red dates are sold smoothly in several convenience stores in Guangzhou. Three months later, more than 1000 convenience stores in Guangzhou began to sell "Tiantian Shanghe" red dates. Guangzhou people began to have a new understanding of Xinjiang's red dates, and the number of people who bought them gradually increased.

At the end of 2013, after hard work, Tian and his family finally paid off the loan.

Speaking of the original intention of the donation, Tian said it was related to his experience in Guangzhou. In his opinion, Guangzhou is an open city and it took him three months to rent office space in the early days of his business in Guangzhou. At that time, the company wanted to sell goods to supermarkets and convenience stores but frequently hit a wall. Although encountering embarrassment, more is warm.

In the past two years of entrepreneurship in Guangzhou, "Xinjiang people are good, serious about their work, and they also stand up for justice" is the most common comment Tian Feng heard. Tian said that they are full of confidence in the future, and want to have a chance to give back to everyone so that all Guangzhou people can feel the warmth of Xinjiang.

As for the future, they hope to get in touch with local chambers of commerce in Xinjiang. "One person's power is limited. If we work together, one day the whole society will have a correct understanding of Xinjiang." Tian Feng said with a smile. He hopes that through his efforts, Xinjiang entrepreneurs in Xinjiang and even in China can do their best in charity and jointly promote Xinjiang.

Thought decides outlet concept decides future

Tian Feng, Chen Dunlei, Yang Yanchao, and Frontier are all post-80s college students who went out from Xinjiang to start their businesses. Their initial desire is not to satisfy the carefree life status quo, but to strive in the business sea, change their fate through their struggle, and realize their pursuit of value. Now, they have realized their value through hard work, won the respect of society, and are on the way to a higher goal. It is not easy for them to achieve today's achievement, which is completely achieved by hard work step by step.

From Tian Feng and their four people, we can see a rare professional dedication and dedication to the cause of love. Tian Feng said that he used to work a job to earn a living, but after entering the business sea, he like it, and the red dates as a career to do.

People need spiritual power because objective material and subjective spirit can be transformed into each other. In many cases, a positive mental outlook can stimulate people's potential, stimulate people's creativity, and ultimately generate energy and motivation beyond imagination.

Tian Feng and their struggle experience also give us a lot of inspiration, one of which is the way of thinking determines the way out.

Thinking determines the way out but also determines the value of life. Tian Feng in very ordinary sightseeing, not only changed the fate of his life but also changed the fate of his partner. The same is traveling, the same is beautiful scenery, the same journey, the same footprint, however, the harvest is completely different results. He changed because of thinking, thinking because of thinking. If Tian Feng had been preoccupied with traveling and sightseeing without feeling, feeling, or even thinking, he would not have had more ideas to change the current situation, let alone these achievements today.

Everyone is eager to achieve their value as much as possible in the limited years. Everyone wants to live a comfortable and prosperous life, but not everyone can achieve it. Can realize the wish of people, in addition, to paying more sweat, must pay more thinking. Thinking is the origin of changing everything, Tian Feng thought, they found a way out in thinking, and found the key to changing fate, I hope more people can get enlightenment from it.

Today, Xinjiang is in a crucial period of great construction, great opening up, and great development. To realize such a great cause, we need the strong support of the CPC Central Committee and the people of all ethnic groups in China, and more importantly, we need college students like Tian Feng. In their bodies, we see a lot of valuable qualities and interpretations of a lot of enlightenment to us. I hope that every one of us will start from the self, from the little things around us, not depending on dependence, perseverance, and practical work, and try our best to play the subjective initiative, for a better tomorrow for Xinjiang to do their strength.