Laugh Proud KFC: I Do Not Join You Also Earned 10 Million

It is well known to all the world that KFC is a powerful fast food giant in the Chinese market. Since it entered China in 1987, it has swept across the country's major cities with western fast food culture and aristocratic operation and has attracted great interest from many entrepreneurs. However, you do not know, to join the store, in addition to the site selection must be in the first-tier city bustling section of the mall, the franchisee must also pay an 8 million yuan franchise fee, its harsh conditions not only let many franchisees back but also countless ordinary entrepreneurs out of the door. KFC threshold is too high, so, the poor do not have a way to join it and the same money, and earn more than some franchisees.

A strange woman in Hubei province, because she can't stand the harsh conditions of KFC to join, peep into the huge market loopholes caused by its "poor love rich", and find a unique way to launch civilian fast food in the rural areas ignored by KFC, and use low franchise fees to attract entrepreneurs. Unexpectedly, in just 3 years, she opened more than 40 fast food restaurants in rural China and earned more than 10 million yuan in one fell fell fell!

How did she perform this miracle? What was her secret to getting rich?

The franchise fee is 8 million

KFC's bar is sky high

Liu Jie is a farmer's daughter who has a strong idea of changing her fate. She is 32 years old and was born in Qifang Town, Zaoyang City, Hubei Province. After graduating from Wuhan University in 2001, she worked as a clerk. Originally, her job was comfortable and comfortable, but after only half a year of work, she decided to quit and went to Shenzhen to work because she felt that the future was not good. Liu Jie has worked as a marketing salesman, a production supervisor of a Taiwan-funded enterprise, and a business manager of a securities company. However, when she was doing well, she got the information that Beijing would hold the Olympic Games in 2008 and was developing the catering industry vigorously, so she quit her job and came to Beijing in the spring of 2005 despite her boss 'entreaty.

After coming to Beijing, Liu Jie used his savings of several years and borrowed money totaling 100,000 yuan to rent a 20-square-meter room in Beijing's Xuanwu district and opened a fast food restaurant. Because it is a small business, Liu Jie set up shop for cost considerations and only hired a chef. Usually, she is both a boss and a waitress, but despite her hard work, the small shop business has been lukewarm. But unluckily at this time, the cook dislikes a person to work too tired and put forward raising the request again. Liu Jie see business is not good, then promised to make money to give him a raise. As a result, the chef was dissatisfied and deliberately increased the size of the meal and purchased raw materials blindly. In a fit of rage, Liu Jie fired him. After that, business went from bad to worse, and we had to close the store.

One hundred thousand yuan went down the drain in an instant, and Liu Jie's spirit broke down. In October 2006, seeing that he could no longer afford to live in the basement, Liu applied for a job as a cashier at a KFC restaurant in Beijing. Little did she dream that it was this job that would radically change her life.

On the first day of work, Liu Jie was surprised -- she was applying for a cashier, but the store had trained her including the entire process of the kitchen operation. At first, she didn't understand what a cashier would want to learn. But it wasn't long before she found out what was going on at KFC.

One day, a kitchen in the store is sick, store manager let Liu Jie replace the job. At the time, she was puzzled, thinking that she had never cooked and could not operate. But the store manager scolded: "You didn't attend training, how can not do that?" No way, she had to stick to the training content operation up. She was surprised to find that KFC's chicken wings, fries, and hamburger heating were done according to standardized procedures, and anyone with a little training could make the same taste! Liu Jie thought at that time: that the KFC business model is simple, the store can not only avoid the trouble of opening a Chinese restaurant owner is often forced by the chef, but also save costs, and very environmental protection, if they also open a similar store, not just can stage a comeback? To that end, she decided to use her skills to create a replica of KFC.

However, the shop needs capital, at that time she was penniless, how to solve this start-up capital? Just as she was worrying, she suddenly thought of a solution. Soon after, she called her mother to tell her that she was going to get married and asked her how much money her mother had prepared for her dowry. Liu's mother heard, immediately told her happily, as early as she prepared 50,000 yuan, and said it went to help her decorate the wedding room. At this time, Liu Jie sees can not hide the mother, truthfully telling her in Beijing business, because the turnover is not open to the home for help. Liu's mother listen, on the day the bank took out 50,000 yuan and rushed to Beijing.

But when she found Liu Jie's rented basement and witnessed her daughter's poverty, tears fell and urged her daughter to go home with her. But in front of his mother, Liu Jie forced a smile and said, "Mom, you don't know that many celebrities in Beijing started in the basement. Just because I live in the basement now doesn't mean I will live in the basement in the future! Mom, you have to believe that your daughter will live in a tall building and bring you and Dad to Beijing." In Liu Jie's pleas, Liu's mother see really mouthful but she then fought back tears and left the 50,000 yuan to return home. Although she left, because her heart is not at ease daughter, then home to Liu Jie in Shenzhen to work boyfriend Lin Hui called out everything. Lin Hui, a manager at a securities company in Shenzhen, quit his job, sold his fortune, and moved to Beijing after he was shocked by Liu's plight. With the help of Lin Hui, Liu Jie soon opened a "Happy Food Fast Food restaurant" near Shijingshan Amusement Park, with an annual rent of 100,000 yuan, and rented a store of more than 70 square meters.

But after the fast food restaurant opened, only a month she will encounter a closing crisis again. Because KFC has been deeply rooted in people's hearts, her price and they are the same, therefore, without any advantages, her business is scarce. Lin Hui sees that she not only does not earn money but also will become a bottomless pit of money, so he advised her to find another way. However, at that time, she signed a one-year rental agreement with the landlord, if destroyed about 100,000 yuan will be wasted. During the dilemma, Lin Hui suggested that she simply join KFC.

However, when Liu Jie took his advice, went to KFC China market headquarters to inquire about joining a surprise - by the provisions of KFC, if she wants to open a KFC franchise in Beijing, in addition to the location of the store to choose in the busy section of the hypermarket, also must invest 8 million yuan franchise fee! A staff member learned that she wanted to join, looked up and down, and very dismissive said: "Our company only with powerful investors, you do not have our conditions to join." Liu Jie joins not to be ridiculed, she was KFC arrogant attitude deeply stimulated, the heart suddenly rises a pride: I must use the weakness of KFC, to challenge KFC!

To the countryside

That's where KFC won't go

After that, Liu began to ponder KFC, before long, she accidentally discovered a KFC business loophole, that KFC because of the "little", in addition to the initial high, also has strict requirements on-premises, namely the KFC restaurants only in large and medium-sized city commercial circle, and rural fundamental not in their account. Knowing this situation, she suddenly had an inspiration: since she can't survive in the big city, why don't I go to the county to open a fast food restaurant? KFC is dismissive of the place, just the opportunity for their development! When Liu Jie told Lin Hui his idea, Lin Hui said anxiously, "You have failed to open a shop twice. Now you are going to open a shop in the countryside. If we fail again and again, how can we buy a house and get married?" Liu Jie saw he said a bit of truth, they began to investigate the county first.

In the autumn of 2008, Liu Jie was introduced to Fu County in Shaanxi Province. After investigating various schools and kindergartens, he soon found that almost everyone in the county knew KFC, but few people had eaten KFC. Although many local children are very yearning for KFC, due to economic conditions and traffic constraints, the children taste KFC has become a luxury. Because of this, she increasingly felt that the county to open a similar "KFC" store has a huge market space. She searched for a Chinese restaurant in the city center and rented it for 1,000 yuan a month.

Back in Beijing, Lin Hui learned that Liu Jie had been good at renting the facade, and immediately said angrily: "Are you crazy or overheated? Now everyone else is trying to make money from the city people, but you are trying to make money from the country people. Isn't that an obvious way to throw money into the water?" But Liu Jie insisted that he came out of the countryside, she most understands the rural children to foreign fast food yearning psychology. Therefore, she felt that her choice this time is right, the more KFC does not operate the place, the more business opportunities.

In early 2009, Mr. Liu cobbled together 50,000 yuan and renovated the Fuxian store, opening the first American fast food restaurant there in February of that year. On opening day, she hired a propaganda truck and a waist drum team to make a fuss. With the loudspeaker propaganda and waist drum team, this small county was soon full of people, the small shop is packed with customers. A little boy came to her shop with his father, and when he saw the hamburger, he shouted, "Daddy, I want to eat the steamed bun!" Liu Jie smiled and gave him a hamburger. "Go ahead," he said kindly. "It's an American rou Jia mo." On an opening day, she earned more than 3,000 yuan. As the news of American fast food spread far and wide, many parents with their children came to try it, and she earned more than 70,000 yuan in just one month. But the good times did not last long. After two months, her business gradually went into a slump.