How Important Is an Online Marketing Strategy to Your Business?

If at first, you thought it wasn't as important as presenting yourself online in the field you work in, as time goes on you'll find that your online image is the only thing that catches your eye.

Hundreds of advertisements appear every day for all kinds of products or services, and if at the moment they are not in our interest, or do not fall within the field of activity we have, it is a proven fact that a certain percentage of each The advertisement remains in our minds, and when we need that product or service, we will remember that advertisement.

So, your promotion strategy is extremely important, and the way your business is perceived online is now much more important than the other means. How many of us don't have a smartphone, don't use Facebook, or don't have dozens of Google searches a day.

If you're wondering what online marketing helps your business, well, as you probably already know, the Internet is taking an increasingly important place in our lives, becoming a growing need. Studies in this field have shown that a person is 80% influenced online before making a purchase.

One of the most important benefits of online marketing is that you can measure, segment, and target your target and KPI very well. For example, you can see how many people entered the site, how long they stayed, what pages they viewed, how old they were, or what their interests were. In short, you can know exactly what your audience wants and how to reach them.

The "recipe" for a successful strategy

Online marketing is done through several channels. To understand this whole mechanism, we will need to understand the main tools we have at our disposal.

Google or PPC promotion refers to paid ads from Google, which can be done on the Search, Display, or Video network. Usually, the cost is per click or view, and goals are set based on your business type.

SEO or search engine optimization is the complex process by which you come first in the search results of your customers, depending on the keywords that are important to you.

Social Media represents advertising through social networks. The best way to interact with your audience and make your business as visible as possible.

Email marketing is the method that helps you stay in touch with your customers by sending classic newsletters.

To be successful, promoting your business is extremely important. A marketing team must be composed of one or more specialists for each channel.

How do I run a Google promotion campaign?

The concept of running Google Ads is simple. You need some keywords relevant to your business, and when someone searches for those words, they'll see your ad.

The benefits of a Google Ads promotion are short deployment time, results measurement, and audience targeting. There are also some disadvantages, such as variable costs and high competition in certain niches.

To promote Google to work superlatively, you also need a good SEO optimization of your business and especially of your site.

SEO optimization - for long term results

A well-optimized site for search engines means that when someone searches for your product or service on Google, your site appears in the organic results. The goal is to make your site appear as high as possible on Google pages. The investment in SEO must be medium and long term.

The difference between SEO optimization and Google promotion is that the results appear in a few months and are long-lasting, while Google Ads and Facebook Ads can provide almost immediate results and depend on the period in which you invest money for this type of promotion.

From the moment your site reaches the top positions in Google, SEO becomes one of the most profitable and effective promotion channels.

Promotion is one of the best solutions to grow your business. Calculate your budget, adjust it, and hire a team of specialists to get results that match your goals.