Cosmetics start-up story: The legendary story of the founder of Estee Lauder

Much of estee Lauder's first life was a mystery. In the case of a brand name, for example, there are many interpretations. The popular story is that she was first called "Aiste" by her family, and that the man filling out her birth certificate misspelled her as "Ethel." When Estee Lauder came to school, her teacher wanted to make the name more romantic, so she named her "Estee" with a French twist. Estee Lauder was named Lauder after her Austrian husband, Joseph H. Lauter. Ten years after their marriage, they changed the spelling of the surname, returning it to its Original Austrian name, Lauder. Thus was born estee Lauder, which seems like a natural name for a cosmetics brand.

Much of estee Lauder's first life was a mystery. Born into a Jewish family, she loathed her Jewish immigrant status and desperately wanted to be 100 percent American.

As a woman, she created a perfume for the lover of her life, the achievement of the perfume industry a story; The cosmetics empire she ruled is still firmly controlled by her name; EsteeLauder, LaMer, Clinique, Origins, MAC... It accounts for half of the cosmetics in the United States; To honor her, Americans made a movie about her legendary life. The woman's name was Estee Lauder.

On April 25, 2004, an overloaded heart stopped beating. It belonged to Estee Lauder's founder, Estee Lauder, a woman who refused to reveal her age until her death.

Life as poetry, also true also unreal

Biographer Lee Israel says she was born to Jewish parents on July 1, 1908, though her family says she was born two years earlier. In any case, estee Lauder's birthplace is unquestionable: Korona, Hungary. ddot; When Lauder was growing up, the streets weren't paved, so the place was more like a country town. There are a number of Italians who have settled there. There are processing plants nearby, and a dump site is not far away. It made the whole street smell bad. Perhaps it was this unpleasant smell that led Estee Lauder to finally get into the perfume business.

Her father, Menzel, owned a small shop selling horse feed and seeds. Estee Lauder loved to do makeup as a child, and her mother was her most used model. She often combs her mother's hair, sometimes twice a day.

Queen Street Slum -- pale girl's dream

Estee Lauder was born to a Hungarian-Jewish hardware store owner in the Italian immigrant neighborhood of Queen Street in New York. She was the ninth child in the big family. The little girl inherited her mother's beauty - blonde hair, blue eyes and crystal clear skin.

Born hating her Jewish immigrant status, she was tired of life in the ghetto and desperately wanted to escape the smell of it and become 100 percent American. Years later, to rid herself of childhood memories, she changed her name to Estee to wash away the immigrant flavor. To the public, she had always lied that her father was an English gentleman and that she came from a wealthy Family in Europe. But when the lie was uncovered, it all seemed to only make her story of getting rich more magical.

The arrival of her uncle, a chemist, at the outbreak of The First World War changed her life - because he had a secret formula for skin care oils. The magical balm her uncle brought enabled Estee to associate her only dream with it, and began to dream of a beauty world: "My future is written on a jar of cream."

New York -- Sacrifice your marriage for your ideals

Menzel's family later moved to the United States, where, whatever their life in Hungary, they were clearly lower middle class. They lived in the poor borough of Queens, New York, and my father worked as a tailor and then in the hardware business. Soon after they came to The United States, World War I broke out, and uncle Schutz came to the United States. When Mr. Schutz, a chemist specializing in creams and the like, cooked his recipe on a kerosene stove, Estee; Lauder seemed to see her future.

But when Estee Lauder was ready to start her own business, she chose to have a family first. In 1930, she married Joseph, whom she had been dating for three years, and became Mrs. Lauter. Estee Lauder was still young when she was born in 1908 or 1906. After three years of marriage, they had their first child, Leonard.

But not long after her honeymoon, she was working: making her own balm at home and selling it to the women around her. When she entered the New York family phone book that year, she listed "Family occupation" not as "accountant" but as "Lauder Chemist" -- marking their first foray into the beauty world.

But their marriage also frayed as Estee became more focused on her career. When she was 31, her husband asked for a divorce. Estee Lauder divorced her husband in 1939. Some time after the divorce, she explained the marriage this way: "I got married young, and there must have been people who thought I was going to miss out on some of the best moments in life, but I found out I had the best husband." This is clearly a signal.

A few years after her separation from her husband, Estee Lauder was not idle. She met Arnold Van Amerigan and became his close friend. Van Amerigen later became the president of a perfume group. He was a big supporter of Estee Lauder on perfume. Turns out, a lot of Estee Lauder products, he also had credit. The two were close and the friendship lasted a lifetime. But the older Estee Lauder got, the more she knew what she needed. He sent messages to his ex-husband through mutual friends, hoping to ease tensions over their divorce. "He's such a nice guy. I don't know why I broke up with him."

Joseph was a trader in silk and buttons, but his business sense was evidently inferior to his wife's. His ears are soft. In December 1942, Joseph succumbed to his wife's sweet talk. The two got back together and their second child was born. The couple remained together until Joseph's death in 1982.

Miami Beach -- Wants to marry a millionaire

But there was an interlude between her re-emergence as a single woman: Estee Lauder was devastated by her husband's divorce petition. Surely he couldn't tolerate her dreams? She decided to stand up by herself. So the tough little woman toughened her heart out and moved to Miami Beach with her six-year-old son. There, the ambitious Lauder stayed in a swanky hotel and set up a counter in the grand halls to sell cosmetics to wealthy vacationers. But her object was to marry herself -- to marry a millionaire.

In beautiful Miami Beach, successful men from all over the world love to flirt with this beautiful "grande dame". At the time, she was courted by managers of international perfume companies, British philanthropists and business titans. But they seemed interested only in the charming smile of the romantic belle or the exuberant romance of the sea. None of them wanted to marry her.

The sales pitch, the kiss

Leonard was fond of saying that her mother "really runs a small business." Indeed, Estee Lauder's company was not really "capitalist" at first.

She doesn't have an office in New York, much less anywhere else in the world. She had only one point, and one person was in charge of all the telephones, Estee Lauder herself. Her voice alternated between low and high so that the caller would think the company was still small, with both a shipping department and an accounting office.

Estee Lauder really had a head for business. Before 1946, she tried to bring her face creams and hand creams to salons and stores. She was polite, scooping up some and rubbing it on the hands or faces of customers without offending them. Estee Lauder boasted of the instant results with her products. In fact, it always takes a while to see results. However, his sales techniques, such as stroke face spring breeze brought orchid heart, let a lot of people have a good impression of her things. Fifth AVENUE, New York -- The pioneering family beauty affair never parted until Joseph's death in 1982.

Fifth Avenue, New York -- Start a home beauty business

After a four-year hiatus, Estee reunites with her ex-husband on a tacit understanding: they move to New York to work on cosmetics. She was in charge of making and selling cosmetics, and Joe was in charge of management. From then on, Estee Lauder cosmetics kingdom saw its embryonic form. In 1944, lauder and his wife owned the family's first store. In 1946, they established estee Lauder And chose "Lauder blue" as the brand's logo color.

She then tried to get the company's products into upscale department stores, such as the Big Department stores on Fifth Avenue in New York. In the years that followed, Estee Lauder's products followed this strategy, appearing on the shelves of high-end stores all over the world. Good sales prove that this is another correct decision for her. In the summer of 1981, Estee launched a woody and floral fragrance for men and named it J.H.L., an acronym for her husband, whom she dedicated to her lifelong love.

Elegant intake, fame and wealth linked

Estee Lauder knew the market economy like the back of her hand. She knew that fame often meant dividends, so she did everything she could to climb the social ladder and make friends with everyone in the upper class. Even in her later years, Estee Lauder continued to enjoy it. She often invites "beauties" to her house for parties, and her table can accommodate 30 people at any price. Estee Lauder loved to see the famous, the rich, and the rich gathering together, toasting and clapping.

Estee Lauder has released her official autobiography, "Estee, A Success Story." In the middle of his autobiography, he describes himself as a fairy and attacks his opponents mercilessly. For example, she said of Revlon's Charles Revson, "MY most important and restless enemy." Still, we have to pay homage to Estee Lauder. As we salute her motto: "I have worked every day of my life without selling." Estee Lauder's value for fame and fortune is highlighted in her attitude towards autobiography. Cindy Adams, a columnist who wanted to write about her life, launched an investigation. Estee Lauder got the news and tried to stop Cindy Adams, but she did it with extreme finesse.