After 80 little girls at the helm of "Saint farmer" Fu Fragrance: between rationality and sensibility

As a member of our 2010 Rich List of China's post-80s Entrepreneurs, Fu has everything to envy. After graduating from college, at the age of 25, she took over her father's career as chairman of Sant Nong Development and successfully launched the company into the capital market...

Fu Fragrance is undoubtedly God's favorite, the girl born after 80 has everything enviable -- youth, beauty, wisdom, wealth, career. After graduating from college in 2003, Fu started working in the family business, showing her talent for business. At the age of 25, she succeeded in her father Fu Guangming's career -- took over as the chairman of Sengnong Industrial (Group) Co., LTD., and successfully launched Sengnong Development Co., Ltd. into the capital market, becoming a prominent female entrepreneur of the "second rich generation".

The initial talent

"I am Fu Guangming's daughter, this is a fact, I do not deny this fact, without my father would not be possible today, with his brand I am proud of it. My father has always been my strongest support, but there is one thing that my father will not easily give the hard work to a person who has no responsibility, although I am his daughter..."

In April 2003, Fu Fenfang had not yet graduated, her father Fu Guangming gave her a not small task -- responsible for the preparation of a three-star hotel project. This is a "delegation of power" in a real sense: Fu is in full charge of the design of the project, the approval of the land, the construction management, the allocation of funds, and the future operation and management of the hotel. Fu Guangming gave his daughter a budget of 10 million yuan, other than nothing else. Two months later, after graduating from school, Fu was appointed vice chairman of the group, and she plunged into the task.

At that time, Fu was inspired by his father's attitude to challenge himself. A newborn calf is not afraid of tigers. Fu Fufang worked hard and made up her mind to give her father satisfactory results.

"At that time the original design unit's drawings did not meet the requirements, and the three-star hotel approval authority is not at the county level. Everything has to be done from scratch. So, I went to the city with a lot of materials to run the relevant departments, at the beginning a lot of people looked at me with strange eyes, as if in doubt, you a little girl can do the Lord? When I learned that I was Fu Guangming's daughter, things became much easier." Fu said that the choice to run the project approval process is to be familiar with "how to run a company". At that time, her childish face makes it difficult to connect her with the general director of the multimillion-dollar project.

In 2005, the Holiday Inn was completed on schedule, the specifications were much higher than the original plan, and the project investment was boldly increased from 10 million yuan to 26 million yuan by Fu Fenfang. This addition was not blind. "A lot of things have to happen at once to get to the three-star level." Fu Fangfang always had a reason to convince her father. Moreover, she also introduced a large number of hotel management talents and developed a more comprehensive, systematic, and scientific hotel management system.

After the hotel was built, it passed the three-star rating without any difficulty. The hotel is in good order and is already profitable within three months of opening. This is called a commercial miracle in gloss county, all of these let at the beginning holding "loss is loss, let daughter actual combat practice a" Fu Guangming state of mind is surprised.

The successful operation of the Holiday Inn project showed Fu Fenfang's business talent, so her father put more "important responsibilities" on her shoulders.

Airborne "battlefield"

In 2007, Fu once again took on the "tricky" task of managing Sengnong Food.

"At that time, a senior executive of Shengnong Food left to set up his own business, taking with him a large number of sales talents and technical talents of the company. He was in charge of everything. Neither my father nor I was involved in the actual operation, and my father couldn't give me much advice at this point." Fu describes the difficult situation at that time. At that time many subordinates in the name of reimbursement sign, test the small boss, in the end, is good "bully". "I had my head down and couldn't tell if it was a right or wrong payment." Fu fragrance said with a bitter smile.

However, the key moment is Fu fragrance or showing extraordinary courage. As the food company faces a terminal channel, the competition among its customers is quite fierce. The exodus of senior executives takes away a large number of customers, and the company's operation is in jeopardy. At this time, stabilizing the situation is the most critical. To this end, Fu Fangfang has taken a series of measures. On the one hand, he has actively engaged in public relations, stabilized some large commercial and supermarket channels, and developed the wholesale market on the other hand.

"Although the gross margin of wholesale is very low, it can first allow the company to settle down and maintain normal operations." On the other hand, Fu fragrance still relies on his sincerity and retained part of the technical research and development personnel. As a result, Santo Farmers, under its fresh-looking new boss, has bounced back, doing better year after year and continuing to grow even as raw material prices soared in 2008.

In the actual combat training, Fu Fengzheng grew into a mature and capable young entrepreneur, she began to lead the company to diversified management, according to the needs of the development of Shengnong and constantly launched measures to enhance the comprehensive competitiveness of enterprises.

Speaking of her achievements, Fu said that everything was the result of her father's timely encouragement. She told the newspaper: "He never forced me to do anything. He saw me as a girl first. He always added weight to me step by step. He enlightened me and supported me when I needed it most." When asked how many points she can get in her father's eyes, Fu Fragrance is a mischievous smile: "There should be 70 or 80 points!"

Inheritance and innovation

Being a successor requires constant learning and innovation. Fu is very focused on learning, in 2005, Shengnong Industrial Group once planned for the whole and given to a consortium. During that time, Fu Fang Fang had daily access to a large number of capital operation aspects of information.

"That's when the concepts and knowledge of how capital works were accumulated." It is through continuous learning and practice, that Fu Fang Fang further grew up. On October 22, 2009, Fujian Sengnong Development was successfully listed, and Fu Fangfang became the chairman of the group, directly holding 5,399,47 shares of Sengnong Development, accounting for 1.46%. In addition, as the controlling shareholder, Sannong Industry holds 23,479,366 shares of Sannong Development, accounting for 63.63%, while Fu Fang holds 12.5% of Sannong Industry, that is, Fu Fang indirectly holds 29.349,200 shares of Sannong Development through Sannong Industry. In total, Fu Fang owned 34,748,867 shares of Shengnong Development. According to the market value at that time, Fu Fang's wealth was nearly 1 billion yuan.

Starting a business is not easy, but keeping it is even harder. As a defender, bearing pressure is no less than entrepreneurs. Fu Fufang knows that his father is an entrepreneur, and he needs to pay more attention to his charm because of the need for entrepreneurship. But oneself is the PERSON THAT DEFEND INDUSTRY, needs to pay attention TO the STRENGTH OF the team more, and wants to emphasize the science of the work more. Strengthening the construction of management systems and team construction has become the focus of Fu Fangfang's work in recent years. To clarify the financial management system, she worked overtime with the employees all night to find and analyze errors and improved the financial management system through effective understanding. She believes that team building is very important, and she takes it as one of her jobs to understand the needs of employees and design corresponding treatment for them.

A strong sense of time is one of Fu's working styles. At the beginning of each month, Fu would let the secretary make his monthly schedule and schedule, and he would strictly follow this schedule and do the agreed things in the prescribed time. "This ensures that there are no interruptions during this time." Fu Fangfang seriously said that even his best friends should respect this "principle".

Fu said, "My father is very busy. He is always caught up in all kinds of complicated affairs. A succession of people came to visit and report on their work, and sometimes one thing was not solved, and then another, and often several problems disturbed the process of dealing with one problem. Therefore, I especially love him, more do not want to fall into this situation myself. So I made rules for myself, and I followed them."

"At first, many people were not used to it and thought I was putting on AIRS ', but after a long time, they all understood." "It also shows the importance of establishing a standardized management system. The implementation of any system will meet resistance from all sides at the beginning, when the system becomes a habit, rules are formed."

Fu's unique handling style is also reflected in the distribution of employee benefits. "Bosses tend to judge employees on their terms. This lack of rationality will also cause unfair treatment. I focus more on institutionalized management, pay according to the job, measure the value of employees based on assessment, and tailor development plans for employees."

A sensible "rich and adopted daughter"

As the daughter of the founder of a business, her father made enough money to allow Fu to live a very rich life. Fu doesn't hide her superiority, laughing that the most impressive impression she had when she was young was that she "had more pocket money than others". What is valuable is that living in a villa, wearing a famous brand, and taking a car did not let the girl indulge in pleasure. She showed no less assiduous in her studies than any aspirant student. "Strong receptivity and excellent academic performance" is the impression of many teachers who have taught Fu.

Fu did not deny that his "understanding" was closely related to his father's words and deeds. "When I was a child, I felt that my father was too busy to play with me, but in the after-school holidays, my father always liked to take me with him. To get the chance to get along with my father, I will behave very well and always act as my father's little assistant to do what I can. I sat quietly in meetings with his staff and listened vaguely as he negotiated with clients." Fu said that after entering high school, she felt that she had more and more opportunities to "stay with her father."

Today's Fu is more convinced that this is her father consciously training her. She admits that her father's insinuation has worked on her. "I realized that my father's painstaking efforts should be that he not only took me to some business occasions in high school but also planned my education -- he suggested that I apply for agricultural economics and management major in Agriculture and Forestry University."

Fu Fufang learned her father's calm and capable style of doing things in constant contact with her father. At the same time, she had a deeper understanding of her father and his career. Influenced by her father, Fu began to show great enthusiasm for the family business.

"My father enjoyed his work and his career for decades. He loved it from the bottom of his heart. He is the person I admire the most. He set this broiler breeding production mode as the first in China, in food safety control to reach the international leading level, which is a contribution to the whole breeding industry. This kind of contribution goes beyond the ordinary meaning of making money." Fu said this strengthened her determination to love her career. Speaking of these, just also the Fu fragrance of laughter immediately arises spontaneously a solemn expression.

Between reason and sensibility

"Work takes up most of the time. Fortunately, my work schedule is very scientific, in between work, I have my own time. I go golfing, traveling, and shopping with a group of my friends."

Walk into FU FRAGRANCE IS IN THE OFFICE OF THE SAINT FARMER FOOD COMPANY OF FUZHOU, PERSONALIZED DECORATE IS WEARING SOME OF the FEMALE BREATH SLIGHTLY, THE AREA OF inADEQUACY 20 SQUARE METRE and HER "1 BILLION WORTH" THE IDENTITY SHOWS CONTRAST SLIGHTLY.

"Saint Farmers is not in a position to rent me a large, well-decorated office." Fu said, "It is understandable for an enterprise to make ten million yuan and take 100 thousand yuan to rent an office. It is unreasonable for an enterprise to make one million yuan and take 100 thousand yuan to rent an office. This involves the operation of the enterprise and should be in line with the operation of the enterprise. This is corporate money, not my money."

Fu said that she is busy most of the time, but fortunately, a reasonable schedule allows her to relax occasionally. "In my spare time, I go shopping and play golf in Hong Kong with a group of friends." She was excited to show off the shirt she had just found in Hong Kong. She told reporters that the decent waist, simple design, and unique details were all important factors for her.

"Cars, watches, and bags have to be famous brands. This is the need of the scene. Besides, I don't always emphasize famous brands and prefer things with unique styles. For example, this necklace of mine was made in Hong Kong and has my name on it. It is unique." Talking about her personal consumption view, Fu, who always buys lots of fashion magazines at the airport before going on business trips, joked, expressing the nature of all girls at this age: "If you were a journalist for a fashion magazine, I would have more topics to talk with you."