The iPhone 14 breaks all records and becomes Apple’s best-selling smartphone

The range of the iPhone 14 sells particularly well among other smartphones signed Apple. Indeed, it almost beats the record held by the iPhone 7 in terms of shares of iPhones sold in the United States. Here’s what could explain this performance.

After studying why Android users flock to the iPhone, the latest CIRP report looks this time at the adoption of the iPhone. According to the latest data from this market research firm in the United States, the iPhone 14 range has achieved a much higher share of iPhone sales than its predecessors.

In a note entitled “Current Year iPhone Dominate, But Why?” , the CIRP explains that the iPhone 14 follows the iPhone 7 and 7 Plus in this category. They set the record in 2017 with 81% of iPhone sales in the United States. In subsequent years, the share of sales of iPhone current-gen models hovered around 70% of sales.

According to data from June 2023, the iPhone 14 line-up reached a peak of 79% of iPhone sales in the United States, a difference of just 2% of the iPhone 7 record, despite more competition from iPhone 13 and 12. This is also the highest percentage that the iPhone 14 has reached since its launch in September 2022, compared to the other models.

Why is the iPhone 14 selling more than the others?

First, users keep their iPhone longer and longer, usually more than two years. Consumers may therefore be more likely to buy the latest smartphone when they upgrade, even if there is no major contribution between the iPhone 14 and the iPhone 13 or 12, because they know that support will be maintained over time.

Secondly, CIRP explains that one factor to be taken into account is that US operators have made payment agreements spread over 24 to 36 months on iPhones. The difference in the monthly cost between the iPhone 14 and older models no longer seems to be as large, prompting consumers to choose the latest device. Yet the price difference is real…

We hate to see how the iPhone 15 will perform in this category. For now, Apple’s next smartphone looks very promising, with its revolutionary technology that will significantly improve battery life or even its bet on artificial intelligence with a new dedicated App Store.

In conclusion, several factors contribute to the success of the iPhone 14, explaining why it sells better than other models. First, the Apple brand has built a solid reputation over the years, creating a loyal customer base that looks forward to every new version of the iPhone. Then, the iPhone 14 offers significant improvements over its predecessors, with innovative hardware and software updates that attract users looking for a cutting-edge user experience. In addition, Apple’s marketing strategy plays a key role in the success of the iPhone 14, using attractive advertising campaigns and well-orchestrated media launches to generate interest and create a sense of exclusivity around the product.

In addition, the Apple ecosystem, including services such as iCloud, the App Store and syncing with other Apple devices, provides a seamless and consistent experience for users, encouraging them to stay true to the brand. Similarly, the construction quality and high performance of the iPhone 14 appeal to consumers looking for a reliable and powerful smartphone.

Finally, partnerships with mobile operators, take-back programs for old devices and attractive financing offers make the iPhone 14 affordable for a wide audience, increasing its attractiveness on the market.

In short, the combination of Apple’s reputation, technological improvements, an effective marketing strategy, a coherent ecosystem and purchasing facilities make the iPhone 14 a must-have among smartphones, explaining its superior commercial success to other models.