Present and Future Challenges in the egg industry European Experience

In this sense, the European region, with specific circumstances that determine its fate (resources, means, consumer, legal, environmental) is one of the world regions that is exerting the greatest evolutionary pressure on the egg-producing industries that are present there. Among all the factors that are exerting pressure, those that, in the author's opinion, is more decisive can be highlighted, being classified within a preparation scheme for the evolutionary challenge .

Hint: Food safety experts suggest holding an arrangement to instantly and precisely track lots in the event of a recall. Failure to do that could considerably affect your business in a negative way. Many of us have mostly witnessed several stories of businesses getting penalized, shut down, and hit with immense losses.

We developed our promising software, iNECTA Food ERP, for the sake of helping you manage that risk (in only 3 mere steps), especially for the pre-mentioned reason. Try it!

Strengths

The actors of the Poultry Industry can carry out an act of reflection on the product they handle. The egg is a food of excellent quality, rich in nutrition, and with an enormous penetration capacity in diets of cultures around the world.

But that is not enough, because you must know how to strengthen yourself even more to face the evolutionary challenge:

Being a specialist: European experience gives the opportunity to know that specialization within the production chain is very effective to gain strength within the sector. Therefore, the vertical integration model is the one that we can highlight as interesting.

Be effective: studying the business model in depth is necessary for the correct management of the resources necessary to produce, optimize costs, and maximize margins.

Being reliable: the ability to respond in service to the market, in a clear, traceable, and transparent way, offering safe products, are very determining factors when it comes to loyalty in a market

Being scalable: having the maximum capacity to grow or decrease in a flexible way is very important to be able to and withstand different moments in the market.

Be demanding with the quality of the product: the egg does not need accessories; We only have to take care of what characterizes it: peel, white, and yolk, reaching the maximum in every detail.

Be demanding with poultry health: poultry actors will be stronger as they approach animal health management from the perspective of “One World, One Health”.

Weaknesses

Like any being, the Egg Industry has weaknesses. If evolutionary success is desired, the strategy that any actor must follow is to work on them, correcting them, or, where appropriate, minimizing them. Knowing the weaknesses allows us to react to them, prevent them, and combat them. Among them are:

Be more respectful of productive capital Birds: Productive practices are not going to be understood in cultures developed without the necessary respect for animals. For this, animal behavior and welfare must be known and respected, without bias and without restrictions.

Be more respectful of the tools to heal their diseases: poultry actors will be less weak to the extent that therapeutic or metaphylactic policies are changed for prophylactic and preventive practices, reducing as far as possible the use of antibiotics and the resistance of bacteria to these.

Be more respectful of the environment that surrounds us: the implementation of the best available techniques to reduce emissions and waste from poultry activity reduces the fragility of any actor

Image

On many occasions, the strongest actor with the best-managed weaknesses is not the one who ends up succeeding, as an optimal image projection is also required, specifically, a positive image. Any strategy to adequately manage the image of a poultry actor is enriching and allows it to better adapt to change. Of all the strategies that may be included in this idea, the following stand out:

Communication plan: referring to the strategy that someone establishes to convey a message to someone. Thus, it is important to define yourself as the sender of the message, establish the messages that you want to transmit, the means through which you want to make and characterize the receiver of the message. Action in the event of a crisis should be included in this strategy.

Identifying with a brand: the idea of anchoring to an image or a slogan the traits or characteristics that identify an actor may be interesting (or not).

Have a Corporate Social Responsibility policy: that projects the idea that the actor is not only concerned with capital but that other more altruistic objectives, positive for society, are included in its global strategy.

Have Respect for the environment policy: that projects the idea that the actor is not only concerned with capital, society, culture but is also concerned that his activity has the least impact on the health of the environment ambient.