Capture The Spirit of Barbados With This Artisanal Rum Made in South Africa

1966 Rum Punch is an intricate and rich return to the African continent. The artisanal rum punch brand was founded by former diplomat and attorney Ajani Husbands.

The idea for the South Africa-based brand was born when Husbands realized that the cultural significance given to rum in Barbados and other Caribbean islands was missing in other parts of the world.

Born in the United States to Bajan parents, Husbands felt compelled to delve into the business of rum.

Leaving the corporate world, he went on to experiment with different recipes, paying homage to the traditional Bajan rum his mother used to prepare.

Husbands eventually began the process of crafting 1966 with a Black-owned distillery in South Africa. Armed with a deep passion to narrate the story of traditional rum — -and to highlight the significant role that Black people played in its development, 1966 was born.

An exquisite Barbados-style rum, its aroma is unique and instantly recognizable. With fresh notes of nutmeg and a crisp hint of citrus, instead of the strong aroma and harsh taste that is often associated with traditional rum punch, 1966 provides a clean and refreshing hit. With a smooth, rich and spicy flavor profile, 1966 is an authentic, opulent, Barbados-style rum punch that utilizes traditional Bajan ingredients and craftsmanship.

Named after the year of Barbados' independence, 1966 represents time-honored tradition and culture. Combining traditional flavors and methods with a modern-day twist and contemporary, bold, clean branding.

Husbands wanted to produce a rum punch that would adequately represent Barbados and honor his family heritage. The outcome, 1966: Artisanal Rum Punch, which Ajani describes as “the perfect nexus point” to introduce consumers to the intricacies and rich cultural heritage of rum.

1966 is bottled and distilled in Africa, with its heart and soul rooted in the beautiful island of Barbados. Its distinct, refreshing, and clean flavor is memorable and uplifting.

1966 is a true representation of a culturally significant brand with Barbados at its nucleus and with Africa flying the flag.

1966 began with a passion for the rich, cultural heritage of Bajan rum. It continues with fresh ideas, paying homage to the past and forging ahead to the future of the exquisite, rich, and complex nature of traditional Bajan rum punch. Providing consumers with a greater understanding of the history, heritage, and cultural significance of rum.

Why support Black-owned Businesses?

Here are 5 positive reasons why many people choose to support Black-owned businesses:

1. Strengthens Local Communities

Supporting Black-owned businesses helps money circulate within communities, creating jobs, supporting families, and contributing to local economic growth.

2. Encourages Entrepreneurship

Many Black entrepreneurs face unique challenges when starting and growing businesses. Supporting their products and services helps encourage innovation, entrepreneurship, and business ownership.

3. Promotes Diversity in the Marketplace

A diverse business landscape gives consumers more choices, fresh perspectives, unique products, and creative solutions that might not otherwise be available.

4. Helps Build Generational Wealth

Successful businesses can create long-term financial stability and opportunities for future generations through employment, investment, education, and business ownership.

5. Supports Unique Products, Services, and Cultural Perspectives

Many Black-owned businesses bring distinctive experiences, cultural insights, creativity, and specialized expertise to their industries, enriching the marketplace for everyone.

Final Thought

Supporting Black-owned businesses isn't about excluding other businesses. It's about recognizing the value of diversity, entrepreneurship, and economic opportunity while helping talented business owners thrive. Every purchase is a chance to support someone's dream and contribute to a stronger, more inclusive economy.

✨ I'm on a mission to promote 1 million Black-owned brands over the next 2 years. ✨

Why?

Because I believe that when we support Black-owned businesses, we create opportunities, build communities, and help entrepreneurs turn their dreams into reality.

But my mission goes even deeper than business.

I am committed to supporting vulnerable women of color on a global scale by helping increase visibility for the incredible brands, products, services, and creators that deserve to be seen and celebrated.

For too long, many talented entrepreneurs have struggled to gain the recognition they deserve. I want to help change that.

Through the One Million Black-Owned Brands Initiative, I am dedicating my time, energy, platform, and resources to shining a spotlight on businesses that are making a difference in their communities and beyond.

This isn't just a project.

This isn't just a campaign.

This is my life's work.

Every brand promoted is another story shared.

Every entrepreneur supported is another dream encouraged.

Every business discovered is another opportunity to spread love, empowerment, and economic growth.

If you own a Black-owned business, know someone who does, or simply want to support this movement, I invite you to join us.

Together, we can amplify voices, create opportunities, and help build a future where one million Black-owned brands receive the visibility they deserve.

❤️ Let's spread the love.

❤️ Let's support one another.

❤️ Let's make history together.

One Million Black-Owned Brands

One Mission. One Million Opportunities.

Visit the official 1966 Instagram page

Visit the official 1966 website