A Food Critic Explained- Why Pizza Hut Is Winning The Pizza Wars
A well-established American Food Chain Company that Satisfies your Craving for Pizzas
There is not a single human being on the earth, who doesn't like to eat pizza, especially if we talk about Gen-Z, then they all have grown up with eating pizza. The word itself is yummy and tempting.
There are many local brands and franchises out there who sell pizza, but when it comes to delivering high-quality pizza, Pizza Hut definitely wins the hearts and holds the top position in the food and beverage industry.
Pizza Hut is an American food chain company that was set up in 1958 in Kansas by Dan and Frank, two brothers. It is a world-famous brand and uses a mixed marketing plan to attract customers as per their requirements. It uses a value-based marketing strategy that leaves long-lasting images in the mind of customers.
Thus, we need to discuss why food critics consider Pizza Hut as a popular and most loved brand among the people. It is a brilliantly successful brand that uses many marketing and business strategies to achieve success. Pizza Hut is committed to delivering high-quality food to its customers, and different ordering options make it even more unique from other pizza chains.
Pizza Hut- Mission, Vision & Goal
It is quite shocking to know that Pizza Hut is a subsidiary of PepsiCo and runs more than 16000 outlets across 100 countries. This makes PizzaHut unique from others, and they take pride in making the perfect pizza all the time.
According to the food and health department, pizza is considered unhealthy and junk food. They took advantage of this situation, started to focus on customer's health, and gave a healthier option for more diet and delicious pizzas. This is why Pizza Hut is getting popularity and increasing its customer base.
The main object of Pizza Hut is to introduce new products, stimulate demand, and to change the customer's taste buds. Along with this, Pizza Hut uses many promotional strategies like coupons and promotional codes, special offers to permanent customers, healthy pizza, and diet coke to health-conscious people. These actions made Pizza Hut more popular overnight.
The brand has become a model of success for food chain companies and updating its marketing strategy and website to reflect their current menu. Moreover, technological advancement and digitization play an important role in generating sales.
After watching Pizza Hut's success story, many food chain companies and on-demand food ordering businesses have started to integrate delivery management software in their operations manage their orders from anywhere.
Besides, they operate in a way that allows the customer to order online and simply by saving consumer's information, payment information, and the details of their past orders so that one can order quickly.
Pizza Hut's Marketing Strategy
No matter which marketing and promotional strategy you use, the ultimate goal is to generate revenue with a maximum satisfied customer base. Pizza Hut is using many promotional activities like banner ads to promote their company, big-box menu items, digital advertising, and other local marketing techniques that encourage consumers to order a pizza while they are on the go.
Competitive research plays an important role, despite having a high price, Pizza Hut holds a strong position in the pizza market with a larger number of consumers and unique varieties of pizza helping the company to remain ahead of its competitors.
These activities thrive business, and the company is focusing on current technology and marketing trends to generate sales from the emerging market. The company has a website, phone application, and a strong presence on social media platforms to aware its customers about ongoing offers and promotions.
Pizza Hut's Digital Marketing Campaign
Pizza hut is no stranger to mobile apps; recently the company has launched new apps for iPad and Android devices to customize and order different dishes within the app. Besides, the brand launched an augmented reality app in 2015, that allows consumers to order food by adding a layer of interaction between users and retail shops to drive more sales.
Here we should not forget that Pizza Hut's close competitors Dominos and Papa John, also using mobile applications to increase digital sales. The mobile app plays a crucial role in the pizza industry as it is quick, and these days consumers are using their phones more and more because of its convenience.
Pizza Hut is the world's largest casual dining place with more than 13K plus restaurants across 100 countries. Attracting more than 50K people per day across the globe and countries like India and the USA. Thus it is the "Most Trusted Food Brand" ever and improves user experience regularly.
It used interactive marketing strategies to personalize and offer multiple choices to their customers. Moreover, Pizza Hut uses pop-ups advertising methods to recommend additional orders such as desserts, beverages, or other dishes to generate more sales.
Domestic and international companies like US pizza, Papa Johns, Dominos, etc. are giving tough competition, but Pizza Hut offers discounts, promo codes, and other attractive options to attract customers; hence it is able to hold a prior position in the pizza market.
In developed countries like the USA and UK, consumers of all age groups prefer pizza, whereas, in developing nations like India, the majority of consumers are younger generations in the age group of 20-40 years.
Wrapping It Up
Pizza Hut maintains a clean and tidy environment in all stores and also committed to delivering high-quality products to its valued customers. Based on the consumer's preferences, it allows customers to customize their orders, and the company's digital marketing techniques also play an important role in staying ahead in the business world.
Pizza is prepared quickly based on the request received from online ordering, through phone or given by the customer in the restaurant itself. It also promises 30-minute delivery after the order is placed. These all prove the marketing mix of Pizza Hut.
Moreover, it allows the customers to share their orders and reviews on social media that encourage friends to try new products.
Currently, Pizza Hut sells more than a million pizzas per day across the world, that's why it is one of the most famous and largest food and beverages companies till date.