New trends in post-epidemic skin care: natural skin care, healthy skin care, advanced skin care, minimalist skin care

Although the epidemic situation has been brought under control, nationwide protection has become the norm. Under the "new normal" of the epidemic, masks have become necessities for daily use, and skin problems caused by long-term wearing of masks are also increasing. The chafing between the mask and the skin causes discomfort, and the area covered by the mask is sultry and humid, with the temperature rising, and it is easy to have erythema, acne, itching and other problems. According to data, about 60% of consumers said that wearing masks caused a lot of skin problems, and the importance of skin health is increasing.

For most consumers, post-pandemic skin care is about "keeping skin healthy" and "solving skin problems." At the same time, keeping the skin young has become a higher level of consumer pursuit. Therefore, in the skin care products consumer market with different product functions, skin care products with repair and anti-aging functions are favored by consumers.

Natural ingredients for soothing skin care

On the biggest change after the epidemic, the attitude towards health is the first one. The most obvious manifestation in consumption is that consumers pay more attention to the safety of skin care products, and even become a decisive factor in choosing skin care products.

According to the analysis of ingredients preference, young people are more willing to pay for safe and natural ingredients. Therefore, the consumption of skin care products with plant components has grown considerably, and skin care products such as facial masks, toners and creams are very popular.

Strong repair, healthy skin care

According to market research data, the consumption growth rate of skin repair products exceeds 60%. A series of skin problems caused by long-term wearing of masks, such as skin allergy, redness and enlarged pores, have become a new problem under the "new normal" of the epidemic.

Skin repair is urgent, the related products of the major skin care brands also emerge in endlessly. Since March 2020, the number of related products on the market has increased dramatically, penetrating into various categories such as essence, oil skin care, lotion, mask and cream. Among them, oil skin care products are loved by the public because of their strong repair power.

Among the oil skin care products with repairing effect, jiaoben Lizhuang gilding rejuvenating essence has a good effect on tightening contour, smoothing lines, balancing skin tone and fine pores.

Fight early old, advance skin care

The concept of "premature aging" is no longer just a topic for more than 30 people. The anti-aging consciousness of the post-1995 and post-2000 generation has also shown a rising trend in demand, from the face to the eyes, from desalting fine lines to anti-sugar and anti-oxidation and other more precise and subtle demands are constantly spiring. The proportion of young people born in the 1990s and 1995 who pay attention to "anti-aging" has surpassed those born in the 1980s and 1990s, becoming a new force of anti-aging consumption.

The composition is natural, repair strong, resist the beginning of old has become our this period of development of the new trend of skin care, maintain skin health has become the fresh focus of consumer attention. In the future, this trend will continue to heat up.

The so-called "extremely simple skin care", refers to the objective factors such as different seasons, age, environment, the use of the simplest products and methods to protect their skin. In a nutshell, skin is subtracted.

In today's daily life, the development of skin care products market is increasingly segmented. There are more and more kinds of skin care products, and the steps of skin care products are more and more complex, from makeup remover, cleanser, toner, to essence, lotion, cream, finally sunscreen, isolation cream and so on. Many women put on skin care products for about an hour every morning, and use about eight kinds of skin care products, plus a variety of beauty products, the daily burden of skin can be imagined. According to the survey data, the average female uses 12 brands of skin care products every day, and 168 percent of them are smeared on the face.

The skin itself has a barrier, its function is not to let external substances into the skin, to prevent irritation, also do not let their own substances such as water, nutrition and other loss. The skin it has the replacement cycle of oneself oneself, just as our country has its development economy law naturally now same, do not follow the student these enterprise development change law can be opposite to the contrary, this kind "fold luo han" the means that protect skin of type can let skin cannot "breath".

However, minimalist skincare is not about simply asking women to cut back on skincare products, it's about encouraging the skin to cut back on unnecessary "eating." In short, makeup doesn't need to be more, just used correctly.

So how should we do "minimalist skin care"?

First, discard useless or ineffective skin care products. The more skin care products are used, the better the effect on the skin is not always better. If a certain skin care product has no effect on skin care, it is a burden to apply it on the face.

Second, choose multi-effect skin care products. It says that women need to apply dozens of products to their face every day to maintain and care for their skin, mainly because each product has its own unique effect. "Minimalist skin care" advocates a variety of skin care products to reduce the burden of women's skin. For instance we need a bottle of essence only, can endow skin green vigor, this can save the money that buys many bottles of product not only, still subtract trival protect skin flow, can get the favour of broad consumer naturally.

Finally, choose skincare products with fewer ingredients. Many skin care brands claim that their products have many functions of whitening, hydrating and repairing. The more the functions are, the more ingredients need to be added to keep the properties stable, such as moisturizers, emulsifiers, antioxidants and so on. The more complex the composition of skin care products, the more likely it is to cause various uncomfortable symptoms of the skin. Therefore, the ideal skin care product is to use the least amount of ingredients to achieve as many benefits as possible.

In conclusion, rather than advocating overly complicated skin care ingredients and procedures, minimalist skincare goes back to the core and basic needs of skin care, and in 2022, minimalist skincare could lead the way.