Chanel perfume breakthrough: the launch of 2021ml No. 5 perfume; Create bio-based perfume bottle caps

French luxury house Chanel has unveiled new packaging for two of its fragrances.

-- Chanel No. 5, a limited edition extra-large perfume

On October 18, Chanel announced via Instagram that to celebrate the 100th anniversary of No. 5, Chanel teamed up with French crystal brand Baccarat to create a 202ml extra-large limited edition No. 5.

"This is the first time the brand has ever released a perfume of this volume," said Chanel. The bottle is made entirely of Baccarat crystal, which is cut in a unique way to make the bottle shine like a diamond, following the original packaging design of No. 5 perfume.

Chanel perfume breakthrough: the launch of 2021ml No. 5 perfume; Create bio-based perfume bottle caps

The 202ml extra-large limited edition No. 5 perfume comes in just 55 bottles, each of which comes in a small lambskin box.

Chanel perfume breakthrough: the launch of 2021ml No. 5 perfume; Create bio-based perfume bottle caps

Fragrance No. 5 has created a sales myth for the entire beauty industry, and it can be called a blockbuster for 100 years. So how does this "hit" survive and remain relevant and influential across generations of fashion people? "Gorgeous" from the marketing and communication strategy for a detailed analysis, see the history report: close-up | Chanel N ° 5 how to be a hot style in one hundred? .

Chanel perfume breakthrough: the launch of 2021ml No. 5 perfume; Create bio-based perfume bottle caps

At the end of June, Chanel released its Factory 5 Collection to celebrate the 100th anniversary of fragrance No. 5. In July, Chanel teamed up with Knoll Packaging, a global luxury Packaging company, to create eco-friendly Packaging for N°5 L 'Eau and N°5 Eau de Parfum fragrances in 100ml packages for the Factory 5 limited collection. (See history of Chanel's eco-friendly packaging for Two fragrances in Factory 5's Limited collection.)

At the end of September, Chanel again celebrated the birthday of its No. 5 perfume by teaming up with Groupe Pochet to create the first bottle made from recycled glass. (See the history of Chanel's first recycled glass bottle for Perfume No. 5.)

-- Bio-based bottle caps for Les Eaux de Chanel

At the end of September, Chanel announced that all Les Eaux de Chanel fragrances in 125-milliliter sizes will have a new bio-based bottle cap.

Les Eaux de Chanel Les Eaux de Chanel is a fresh, floral fragrance launched by the Chanel brand in 2018. Inspired by the favorite resort of the brand's founder Coco Chanel, each bottle is named after a city.

Les Eaux de Chanel has a long history of sustainable design. Compared to the brand's other perfumes, the bottle is thinner and lighter, which means less raw materials are used and helps optimize product transportation. In addition, the bottle does not have any shiny coating, ensuring that it can be fully recycled.

The bio-based cap was developed by Chanel in collaboration with Finnish startup Sulapac. According to Sulapac, 91 percent of the cap is bio-based material from renewable sources and FSC-certified wood. It took two years and 48 tests to develop the new cap. To ensure that the packaging touch, the ability to adapt to different temperatures, the bottle cap buckle sound and buckle tight degree, double C logo on the bottle cap design effect and other details are to meet the strict standards of Chanel.

About Sulapac

Founded in 2016 by Suvi Haimi, Laura Tirkkonen-Rajasalo and Antti Prssinen, Sulapac is a company focused on the development of bio-based innovative materials and headquartered in Helsinki, Finland. In December 2018, Chanel Group, through Chanel Parfums Beaute, acquired a stake in Sulapac.